What does Google’s E-E-A-T mean?


We explain how Google’s E-E-A-T changed SEO


Introduction to Google’s E-E-A-T


Greetings, fellow SEO enthusiasts! Today, we’re embarking on a riveting journey through the realm of SEO, with a particular focus on “Google’s E-E-A-T”. We will explain how this changed how search engine optimisation consultants implemented SEO. This gem is crucial for anyone in the digital marketing sphere, from beginners to the seasoned pros. Let’s explain how this important Google update changed search engine optimisation.


Deciphering the E-E-A-T Enigma

Google’s E-E-A-T and what this means

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness- and its important to understand how each one should dictate how you write content marketing. It’s . In 2013, Google graced us with its “Search Quality Rater Guidelines”, giving us a peek into what tickles Google’s want to see on a webpage in order for the SEO work to be deemed as quality. Fast forward to December 2022, and “Experience” struts into the scene, adding a new layer to this already fascinating concept.


How E-E-A-T became part of Google’s algorithm

While E-E-A-T might not be the sole ranking factor which Google uses to decide where a page or blog post should rank in Google’s index, its still has a massive influence on whether the page should be ranked on page 1 or not. This concept is a guiding star in Google’s quest to combat misinformation as detailed in their 2019 white paper, “How Google Fights Disinformation.”


Why should businesses care about E-E-A-T?

In the ever-evolving evolution of Google’s core algorithm updates, one theme remains steadfast – the pursuit of a stellar user experience.
Google simply wants you, the customer to find the products/services you want easily. E-E-A-T is at the forefront of this mission. It’s about credibility, value, and serving the shoppers what they genuinely need. For those vested in SEO, it’s not just a concept; it’s a strategy cornerstone.


Diving deeper into Google’s E-E-A-T Pool

Let’s get our feet wet and explore the depths of Google’s E-E-A-T. Each letter in this acronym is a world unto itself, impacting how high your website soars in the search results. For example, if your company website has a lot of pages, which have duplicated content marketing, these pages are likely to be deemed low quality, meaning the whole website’s SEO could be negatively impacted.



Now that we’ve dissected E-E-A-T, lets look at each individual part of the acronym, to understand how it works. it’s time to put it to work. Implementing E-E-A-T in your SEO strategy isn’t just about pleasing the Google algorithm, so your business in Cardiff ranks higher in the results. No it’s about crafting a website that resonates with trust, authority, and value- so yes the SEO should be positively impacted, but also the customer should obtain better quality answers to there questions, such as “what’s the most energy efficient washing machine on the market”- they should receive a comprehensive and good quality answer to the questions. Let’s roll up our sleeves and transform your website into an SEO powerhouse.


Unpacking the ABCs of E-E-A-T

Alright, mates, let’s crack on with the nitty-gritty of E-E-A-T. This acronym might sound like a fancy London eatery, but in the SEO universe, it’s much more than that. It’s a quartet of factors – Experience, Expertise, Authoritativeness, and Trustworthiness – that Google uses to judge the quality of your content. Think of it as the Full English Breakfast of SEO; you need all the components for a truly satisfying experience.


E-E-A-T: A New Player in the SEO Game


The Rise of experience in SEO

Let’s talk about the newest member of the E-E-A-T family is experience.


Why should you care about E-E-A-T?


In this digital age, where information is as abundant as pigeons in Trafalgar Square, Google’s E-E-A-T stands as a beacon of reliability. It’s crucial because it’s all about trust- the search engine is absolutely committed to offering the best possible answer to a question, so, Google’s algorithm has got very good at weeding out low-quality and spam pages, and rewarding businesses that publish high-quality work.



Expertise is where your knowledge shines- why not hire an seo company and ask them to work routinely with experts in your business, to write good quality, informative and well-written blog posts? It’s not just about having a string of letters after your name; it’s about showing you know your stuff- so for example, within your business, you may be experts on each particular product that you sell. Why not come up with a “content Calander” so marketing agency works with different experts within your company, to write blog posts about the different products that you sell. So whether you’re a self-taught chef sharing recipes or a seasoned financial advisor offering investment tips, your content should scream expertise like a headline in The Times.



Next, we’ve got “authoritativeness”. This is all about your standing in the crowd. Are you the go-to source when people need information on a particular topic? If so, get high-quality backlinks, so Google’s algorithm knows other businesses approve of a page or blog post on your website. It’s like being the Big Ben in your niche; when you speak (or chime), people listen.



Last but definitely not least, we have trustworthiness. In the world of SEO, this is akin to the Crown Jewels. Your site should be as secure as the Tower of London, and your content marketing as trustworthy as the Queen’s Guard. It’s about creating a space where users feel safe to explore and engage.


Cooking Up a storm with E-E-A-T

Now, let’s put on our chef hats and start cooking with E-E-A-T. The recipe is simple: mix equal parts of expertise, authority, and trust, and sprinkle some real-world experience on top. It’s all about writing high-quality content marketing. Whether it’s through comprehensive guides, detailed analyses, or insightful reviews on a new product that you are retailing, your content marketing should be a feast for both the user and Google’s algorithms.