Within this article we are going to discuss what SEO “ranking factors” are and also why it’s very important that all of the ranking factors are optimised in a “white hat” way. Google only rewards white hat seo.

We will also explain why it’s so important that you invest in top-quality SEO, and why  algorithm only rewards companies both large and small if they invest in quality SEO.

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The algorithm rewards quality work

There are over 200 different ranking factors, within this article we shall explain what some of the more important ranking factors are.

However before we go any further, we must explain that you should only invest in “white hat” work it doesn’t matter if you run a bakery or you run a truly massive business that sells its products all over the world, it’s important that you only invest in “white hat” work.

If you do not invest in white hat work then you could incur an “algorithmic penalty”.

Here are some of the more important ranking factors

• Content marketing
  The design of your website
  The anchor text
  On-Site SEO
  Title Tag
  Alt Text
  Meta Description
  Robots.txt
  Robots Meta Directives
  Schema.org Markup
  Page Speed
  HTTP Status Codes
  Conversion Rate Optimization
  Canonicalization
  Redirects
  Off-Page SEO
  Anchor Text
  Internal Links
  External Links
  Backlinks
  Link Equity
  Setting Up Local Business Listings
  Local Citations
  Why Content Marketing?
  Metrics for Creating Successful Content

 

You may have launched a brand-new business here in Wales, and therefore you have a new company website and are now looking for SEO agencies that can offer “white hat SEO”.

 

On the other hand, might be an established company hear in Cardiff, that’s had your company website for a very long time, yet never invested in s.e.o, and now you are looking to invest in SEO.

 

Regardless of whether your company is brand-new or you have run a business which has been established for a very long time here in Wales, you will want an SEO business that will improve your businesses ranking factors, that’s if the agency is to get business onto the first page of Google.

 

Within this article we are going to look at what “ranking factors” are, plus why your business should choose an agency that offers high-quality organic SEO, which must follow Google’s Webmaster Guidelines.

 

 

What exactly are SEO “ranking factors”?

 

Google’s ranking factors are what are used to work out how strong a company’s S.E.O is. Quite simply put, there are thought to be over 200 ranking factors, not all are worth the same, the businesses with the strongest ranking factors for a keyword, such as “plumbers + city name” rank of the first page of Google.

 

How does Google’s algorithm work?

 

Google’s algorithm uses “Googlebot”, its Googlebot’s job to “crawl and index” the web, then Googlebot relays to Google’s algorithm how strong a business’s ranking factors are, the businesses with the strongest ranking factors, those businesses then rank on the first page of Google.

 

Why does my SEO companies keep mentioning Google’s RankBrain, AI and why we should reduce our companies “bounce rate”

 

So, rewind a long-time ago and your SEO business may have kept mentioning Google’s PageRank score, we think this is less important now, what is important is to have strong white hat SEO, and to work on improving your companies ranking factors, such as obtaining high-quality backlinks, lowering your companies bounce rate, adding quality white hat content marketing.

Why does my SEO consultant keep talking about “Google algorithm updates”

 

A lot of businesses incorrectly think here in Cardiff, that once a company moves up Google’s ranks, that they will then stay there forever. So, for example, a lot of businesses think that once their seo company has got their business onto the first page of Google, that they will stay there forever-however this is not how organic s.e.o works.

 

That’s to say organic seo doesn’t work like that, as other businesses can, and often will develop stronger seo, and they can then overtake the businesses which then have weaker seo.

 

Google’s algorithm updates mean that sometimes businesses do not just move a few places up or down, sometimes they could move many spaces at a time.

 

This is why when you invest in organic seo, even though a marketing agency may have got your business onto the first page of the SERP’s, this then doesn’t mean that the business is going to stay there for any period of time, this is why so many businesses in Cardiff invest in seo every single month, or employ an in-house team of consultants, that’s to try and always improve the businesses seo.

 

So why can’t my SEO business accurately predict when my business will get onto the first page of Google?

 

When you phone around various seo companies, you will often find that a lot of these marketing agencies do not state when a business will get onto the first page of Google, and this is with good reason.

 

The good reason is, if a business has just started to invest in organic SEO, and lets say its main competitors have been investing for say the last 8 years, well, often the business that is just starting to invest in SEO will often have a massive amount of catching up to do, so, this means that often a SEO consultant such as ours, will have to do a lot of SEO work to do before the business can start to move up the ranks.

 

But, why does organic SEO, and local SEO take so long?

 

Google’s algorithm calculates the strength of over 200 different SEO ranking factors, so if your main competitors say here in Cardiff, Wales, have very strong organic seo, then its going to take your company a long time to catch up with businesses that have strong seo, that’s if you are just starting to invest in SEO.

Why should my SEO company in Cardiff follow “Google’s Webmaster Guidelines”

 

Your SEO agencies, or let’s say that you employ an seo freelancer, or even if you do all of the seo work yourself, you must follow “Google’s Webmaster Guidelines”,if you do not, and you use low-quality SEO methods instead, then it’s entirely possible that any company will get a “Google penalty,” such as a “Google Penguin penalty”.

 

Are all of Google’s “ranking factors” worth the same?

 

No, all ranking factors are not worth the same, for example, a really good quality, “do-follow backlink” is worth much more than say writing a meta title.

 

Why does it often boil down to time?

 

You may get quotes which vary massively, one Cardiff seo business might quote just a few hundred, another a few thousand, you must make sure your getting white hat work, but also how much time is the business offering for that quote? Is it 4 hours a month? Or a few days every month?

 

So, what you’re saying in a nutshell is that  “organic SEO” is often a very slow process?

 

Yes, organic seo can often be a very slow process, the reason for this is simple, your direct competitors set the standard of seo that your business must beat.

 

If your competitors have very strong organic seo, then it simply means that normally it will take a long time to beat such businesses, because they may have been investing much longer than your business has. For example, if your direct competitors have say over 1000 good quality backlinks, which are mostly do-follow and all have been built in a white hat way, then if your business is just getting started investing in seo, then it’s going to take a long time to beat such a business, as the standard of seo is set high.

So, what would you say are the most important ranking factors?

 

Well, we would say backinks, content marketing, Google’s RankBrain and also your businesses bounce rate is very important, whichever SEO business that you hire in Wales, they should be improving these SEO ranking factors.

 

What are backlinks?

 

If you were to ask any seo agencies within the city of Cardiff, and you were to ask, what do they think is the single most important ranking factor? Well, most are likely to say that quality backlinks are one of the most important ranking factors.

 

What is Google’s RankBrain?

 

You may have heard your seo agencies talk about “backlinks” and “meta titles” a lot, but what is Google’s “RankBrain”, well it’s AI that’s used by Google in order to help workout where a company should rank,  many seo companies, ours included believe that lowing your businesses bounce rate is important.

 

Why is Google using AI?

 

Quite simply because organic and local SEO and also Google’s algorithm is now a lot more sophisticated that when Google was using its “PageRank algorithm, so now Google is thought too use AI in order to work out where Cardiff businesses should be ranked, and businesses from around the world as well.

 

What are “spam filters”

 

Google’s very clever algorithm, which uses Google’s RankBrain, will weed out businesses that use low-quality seo methods, for example, if a business here in Cardiff built low-quality links, well its likely to get a “Google Penguin penalty”.

 

What is Google Penguin, Google Panda and Google Hummingbird?

 

Google’s algorithm has received many updates, some of these algorithm updates have been very large, such as the Google Penguin updates, these penalised any businesses in Wales and the world that used poor seo methods, such as building low-quality backlinks.

 

What is evergreen content marketing?

 

So, if you were to ask our white hat SEO company what do our seo consultants think is one of the most important on-site seo ranking factors, well, we would say making sure that your business has “good quality evergreen content marketing” is important.

 

Why is a business’s bounce rate so important?

 

We think here at this seo agency, that it’s really important that your business has a low “bounce rate”, you want Google’s algorithm to notice that your company has a low bounce rate, and you can see how high your businesses bounce rate is using Google Analytics, which is free.

 

What is content marketing?

 

Content marketing is simply what you are reading here, that’s to say, often content marketing is written text, however, this work should be high-quality, white hat, and have a low bounce rate.

 

Why must all of the work be white hat

 

All of the seo work should be white hat, it should follow Google’s Webmaster Guidelines.

 

 

Plus, in this article we will explain:

 

•       What is white hat SEO?

•       What are “ranking factors”?

•       Why the SEO work should be high-quality

•       Why some ranking factors are worth more than others

•       Why you should pick an SEO company which follows Google’s Webmaster Guidelines

•       Why organic SEO takes a lot of time

•       Why many SEO companies believe backlinks, which are built in a white hat way, and are high-quality are the strongest ranking factor

 

Now, as a business owner you might not know what ranking factors are, or alternatively you may know if you ranking factors such as back links and let’s say anchor text.

 

However, as our SEO consultants, will explain within this article there are in excess of over 200 different ranking factors.

 

Now, the businesses which are currently on the first page of Google, will have the strongest ranking factors.

 

So, let’s visualise this for a moment, let’s say that you run a hairdressing salon in Cardiff, and you are wondering why your hairdressing salon is not on the first page of Google.

 

Well, it could be because your business has not improved its “SEO ranking factors” enough for your business to be placed on the first page of Google.

 

Now, let’s consider all of the other hairdressing salons which are currently on the first page of Google, they will have the strongest ranking factors.

 

So let’s imagine a bar graph, and every single hairdressing salon in Cardiff  has its own bar graph, the businesses which have the strongest ranking factors will be the businesses with the highest bar.

 

Now, when you consider that there are over 200 different ranking factors, the businesses which are on the first page of Google, will have the strongest ranking factors.

 

So, they may have partnered with a marketing agency in order to improve the businesses ranking factors such as back links, on site SEO, anchor text, evergreen content marketing, meta titles and meta descriptions.

 

Now, because there are over 200 different ranking factors, which Google’s algorithm calculates, often you will need the help of a local SEO agency to improve the strength of your ranking factors.

 

What your marketing agency might find, is that there is a massive difference between the strength of organic SEO for a business that are on the first page of Google’s serp’s, and the businesses which rank say on page 2 of the serps.

 

So, for example, businesses that are on the first page of Google, might have say over 200, good quality backlinks on average, so for your business to get onto the first page, you will need more, good quality links built using white hat seo.

 

So what do we mean by this?

 

Well, quite simply put a business which ranks at the very top of Google may have for example 1000 good quality back links.

 

Now, the other hairdressing salons, which rank on say page 2 might have four good quality back links, so there might be a massive amount of SEO work that those businesses need to do in order to get those companies onto the first page of Google.

 

This is often when an SEO agency is needed to help to improve the businesses on-site and also off-site SEO.

 

 

Why does my marketing agency keep mentioning ranking factors?

 

Now, when you visit your SEO consultants, they may mention ranking factors, and which ranking factors that they are going to concentrate on improving first.

 

Now because there are so many ranking factors, there are thought to be over 200 which Google’s algorithm takes into account, your marketing agency will need to prioritise it’s time.

 

For example, you might only employ your agency to work on improving your businesses SEO for say 10 hours a month.

 

Therefore, the SEO companies that you do hire will need to prioritise their time, that is so that they can they work on improving your businesses SEO, and bring about best results in the time frame that they have to work on improving your company’s seo.

 

for example, rewriting every single meta title and meta description might not bring about the best return on your investment.

 

However, if a copywriter was to spend say four hours writing a really good piece of content marketing, then this is likely to help to improve your businesses organic SEO.

 

For example, you may rent a very large hairdressing salon in the city centre of Cardiff, and you have multiple salons across Wales.

 

Therefore, you might say to your marketing agency, that you want to create more work for your hairdressers, in doing high lights.

 

Therefore, your copywriter might work with a hairdresser in order to write a really good article about highlighting hair, this will make your website more relevant for a highlights which might improve your businesses organic SEO.

 

Also, your SEO consultant might then start to add internal back links, they may also improve your businesses, business citations.

 

For example, they may start to build business citations (NAP), and they may add NAP information to the footer of your website.

 

The following month, your SEO companies might start to build high quality back links, therefore the agency will be working on improving different ranking factors, each month.

 

However, what is important is that the white hat SEO consultant prioritises their time, so that they are working on the seo ranking factors which will improve your businesses SEO, in the shortest amount of time.

 

However, the work should be white hat, the work should be high quality.

 

 

How many ranking factors do you think that Google indexes?

 

Different SEO agencies, believe that there are different amounts of ranking factors, however a lot of SEO companies, hours included believe that there are over 200 different ranking factors.

 

Therefore, your agency shouldn’t concentrate on just improving one or two seo ranking factors, there should be an aim to improve as many as they can, and there are thought to be over 200 different ranking factors.

 

However, what you have to be aware of is that your agency, will only have a certain amount of hours that they can work on improving your businesses SEO every month.

 

That’s to say, as the business owners you have to be aware that often an SEO company will have to prioritise which ranking factors they improve.

 

For example, it might be that your business needs back links, however the agency will have to to improve your businesses evergreen content marketing first

 

So, for example, let’s say that you have a new WordPress website built, and you run a construction business here in Wales.

 

You ask an SEO agency to get your business onto the first page of Google for builders plus the name of the town in which your business is based.

 

However, the agency might say that before they start to build backlinks, they need to rewrite the content marketing on the main pages of your website.

 

This is because sometimes, only a a few lines of text are added per page.

 

So, for example let’s say that your web designers, have designed a page for building houses, they may have only written one line of text on that page, and often this will not be enough to improve the businesses on site SEO.

 

Therefore, the agency might say that they need to rewrite the businesses evergreen content marketing.

 

Now you can start to see why a marketing plan is important, so that your digital marketing agency can start to plan which SEO work they are going to do every single month, for example in the first four months they may work on improving the businesses on site SEO, they may then move to building high quality back links for your business.

 

However, what is important is that the marketing agency, write a bespoke marketing plan for your company.

 

The reason for this is that an SEO consultant should work out which areas of SEO need improving first.

 

For example, the SEO agencies might say that they need to add meta titles and meta descriptions to every page for some businesses.

 

For other businesses, the SEO companies might say that they can start building back links straight away that company.

 

This is why it’s so important that the agency write a marketing plan for your company

 

 

 

What is an algorithm update?

 

You may hear your agency talk about an “algorithm update”, you then may hear that agency mention that they believe that a ranking factor may have been optimised incorrectly, and may now receive a penalty. So for example if a business has built low-quality backlinks, that business may then receive a “Google, Penguin penalty.”

 

For example, a lot of businesses build backlinks incorrectly, then went the algorithm is updated, these businesses then receive a penalty, (Google Penguin) this is why we would only recommend investing in white hat SEO that’s offered by a high-quality agency, such as ours.

 

What is Google’s algorithm?

 

It is Google’s algorithm which decides where a business should be ranked. For example, it is Google’s algorithm, which decides if a business should be ranked at the top of the first page or should be ranked on say page 14 of Google.

 

It is therefore Google’s algorithm which calculates how strong your businesses ranking factors are.

 

If your business has the strongest ranking factors, and has been optimised for a phrase, such as builders Cardiff, if your business has the strongest ranking factors out of all the other businesses in your business will rank number one.

 

What you have to to bear in mind is as a business owner, is that some businesses hear in Cardiff will have been improving their organic SEO sometimes for a very long period of time.

 

For example, some businesses might have been improving their organic SEO for say the last eight years, therefore if you are just setting up in business, then your businesses SEO might have a lot of catching up to do, that’s in order to beat your direct competitor’s standard of SEO.

 

This is why we always say, and a lot of agencies say that organic SEO is a slow process.

 

 

Why does my agency keep mentioning Google’s algorithm?

 

It is Google’s algorithm, which decides where a business should be ranked?

 

Therefore some business owners, think that as soon as they start to invest in SEO, that the agency should have their business on the first page of  Google.

 

However, what business owners have to keep in mind is, it is  Google’s  algorithm, which decides where a business should be ranked.

 

Therefore, for example, if your business is in competition with other businesses which have been improving in their organic SEO on average for say the last eight years, you can start to see that a business that has just started investing in S-E-O, will have a lot of catching up to do

 

That’s to say for example, a business might have earned 10 good quality, do-follow backlinks in one month, however this doesn’t necessarily mean that that business will get ranked on the first page of Google, that’s if it is up against businesses that are currently ranked on the first page that have over 1000 good quality back links.

 

 

 

Is it true that a marketing agency can get some businesses onto the first page of Google faster than some other companies?

 

It is true that it is easier to get some businesses onto the first page of Google then it would be for some other companies.

 

What do we mean by this?

 

Well, it simply boils down to this, that is how competitive is your business sector?

 

For example, in some business sectors, many businesses will be investing in SEO, therefore the standard of SEO to beat is set very high.

 

For example, let’s say that you run a solicitor’s practice, and your solicitors’ practice is based in a capital city like Cardiff. If you run a solicitor’s practices in Cardiff then it’s likely that you will be competing with hundreds of other solicitors, and they are likely to be investing in SEO, and are therefore likely to have been investing in SEO for some time, therefore the standard of organic SEO to beat will be set high.

 

Let’s give you an example, let’s say that your solicitors practice is only just opening, yet the solicitor’s practices which are your competitors may have been investing in SEO for say the last eight years.

 

This means quite simply that during those eight years, the marketing agency is working for these businesses and are likely to have built good quality backlinks, added good quality content marketing, and also improved the businesses on-site SEO.

 

This simply means that those businesses which your competing with, may have been improving their SEO every single month for perhaps a very long time. This simply means that your company might have a lot of work to do in order to catch up.

 

Are all of Google’s  ranking factors worth the same?

 

The short answer to this question is, not all of Google’s ranking factors are worth the same in terms of their SEO value.

 

So for instance, a lot of SEO agencies, believe that back links are the most important ranking factor.

 

Now, as a business owner, you have to bear in mind that there are over 200 different ranking factors.

 

However, not all of these are worth the same, therefore whichever marketing agency that you employ should prioritise their time on the ranking factors which will improve your SEO the most.

 

For example, there is no point in employing a marketing agency which rewrites your businesses meta titles and meta descriptions for four months, if it does not improve your organic S-E-O.

 

Therefore it doesn’t matter if you run a hairdressing salon, or you run a solicitors practice that employs thousands of staff, the fact is your marketing agency must work out which ranking factors should be improved straightaway in order to help your business to generate more sales.

 

For example, let’s say that you run an e-commerce website, and your business sells running trainers, and your business stopped over 2000 different types of running trainers.

 

There’s no point in your marketing agency, rewriting the meta title and meta descriptions are every pair of running trainers, when the SEO consultant could better spend their time on improving another area of your businesses SEO.

 

Therefore whichever agency that you employ they must prioritise their time, so that they improve the ranking factors which will help your business to generate more sales.

 

 

 

 

Why should we work with a SEO company, surely our business could do this ourselves?

 

A lot of businesses, think that SEO is an absolute piece of cake, that is that they can do the work themselves without employing a marketing agency.

 

However, the fact of the matter is this, if the SEO work is not implemented correctly, then the business could incur a penalty. For example a lot of businesses, and agencies, have built back links incorrectly, which has led to that business incurring a penalty.

 

So, it is possible that a business or a marketing agency implements SEO incorrectly, and this can lead to a penalty.

 

This is why you should only employee a high-quality white hat agency

 

Does your agency think that back links are the most important ranking factor?

 

We think that back links are very important, we think they are one of the most important ranking factors.

 

Therefore, no matter if you run a bike shop locally, or let’s say you are an online electrical retailer often a business will need a lot of good quality back links in order to get the business onto the first page.

 

 

Why your agency must focus on offering quality work

 

It’s really important that every aspect of the SEO work is high quality, that’s right from writing the meta titles and meta descriptions right through to the design of the homepage.

 

Now why does our agency say that the SEO work must be high quality?

 

Well, this is simple explanation for this and that is if the work is not high-quality then the business could incur a penalty

 

this is why the work must be high-quality.

 

Why is it important that my business improves its ranking factors?

 

Let’s say, that you employ a marketing agency, they get your business onto the first page of Google.

 

Now you might be thinking, well, what am I paying this agency for now?

 

That’s the say some businesses then stop paying the SEO agency, because the agency has succeeded in getting the business onto the first page of Google.

 

However, when you stop paying for S-E-O, then this gives your rivals an opportunity to overtake your business.

 

That’s the say sometimes, a business will stay where it is possibly for a few days or weeks or even months, but sooner rather than later your rivals will want to overtake your business, and if improving the SEO then they may succeed in overtaking your business.

 

And because there are likely to be many other businesses which want to be on the first page, your business might not be overtaken by one business, it might be overtaken by many businesses, which may mean that your business gets pushed on to page 2 or even further down.

 

For example, let’s say that your business sells car insurance, and the marketing agency which you have employed has succeeded in getting your business onto the first page.

 

Therefore, the business owners decide to pause paying their agency, yet in a matter of a few weeks that car insurance company might have dropped down quite a few places.

 

That’s to say a lot of businesses think that when they are on the first page, that they will be there forever, this is not the case, businesses can go up the ranks, they can also be moved down the ranks as well.

 

So when a business stops paying an SEO company often other businesses will start to overtake that company.

 

Is it true that my SEO agencies should be improving some ranking factors first?

 

Yes, we think that whichever agency or freelancer that you employ, they should write a marketing plan, as part of this marketing plan, they should work out which ranking factors they should optimise first.

 

For example, should they build back links or should they start by rewriting some of the businesses product descriptions?

 

Therefore, your marketing agency should write a marketing plan so they know which ranking factors they should concentrate on

Why is organic SEO such a slow process?

 

 

 

 

Why must my businesses ranking factors be stronger if I am to move up the ranks

 

some business owners falsely believe that organic SEO is like PPC, however organic SEO is very different from PPC.

 

That’s because, some business owners think that as soon as they start paying for organic SEO, that the business should instantly appear on the first page, yet this does not occur with organic SCO.

 

It does occur with PPC, because you are paying per click.

 

However, organic SEO is very different, first you need to start beating your competitors.

 

For example let’s say that you run a construction business, and you are just setting up your company, so your business has a brand-new website will stop

 

now in order to get your construction company onto the first page, you need to

 beat all the other companies, and what you have to keep in mind is that all the other construction companies might have been investing in organic SEO free very long time.

 

So, these construction companies might have very strong SEO, that’s the say they may have been paying a SEO agency for say the last four years.

 

Now when you consider every construction company on the first page, let’s say on averages been investing in SEO for say the last four years, you will see that your company will have a lot of catching up to do

 

that’s to say, your agency might have to build a lot of back links, it might have to improve its meta titles meta descriptions, it might have to improve its on-site SEO and it might also need to improve its business citations.

 

Also, your rivals will have been strengthening their SEO for a very long time, therefore they may have been improving their SEO for four years, so you will have a massive amount of SEO work you will need to do in order to overtake your competitors.

 

This is why when you go out to all the various agencies, and there is a few companies that offer low prices, you have to question why are they offering a low price

 

that’s because there might be a huge amount of SEO work that is needed so how can a realistically offer a low price?

 

So for example, let’s say that your business sells designer furniture, and your business is brand-new.

 

Now, your business might be up against let’s say eight businesses that have been investing in SCO for the last 10 years. Those businesses are likely to have strong back links, strong on site SEO and strong off-site SEO, therefore your business is likely to have a lot of catching up to do.

 

Therefore the marketing agency should reflect how much work is needed in the quote

 

What does your digital marketing agency considered to be the most important ranking factors?

 

We believe, here at this agency that back links a very important, we think that back links are one of the most important ranking factors.

 

That’s the say if you have a business that has hundreds of good quality back links that have been built in a white hat way then this is likely to improve your businesses organic SEO.

 

However, with that said the back links must be built in a white hat way.

What are back links?

 

When you invest in SEO, you may hear that your SEO consultant talks a lot about back links

 

Now, you may wonder, well what are back links?

 

 

Well, a lot of digital marketing agencies believe that if a business has a lot of good quality back links leading to the website then this can help to improve the businesses SEO.

 

however, the back links must be good quality.

 

 

 

What does on-site SEO mean?

 

Now you may start paying an agency to start improving your businesses SEO, and the agency may say that one of the first things that they are going to do is improve your businesses on site SEO.

 

Now as the company owners you might not know what on-site SEO is, so to give you an example of some of the areas which your agency may improve, we have listed some examples of how they might improve your businesses on site SEO

 

•       Add meta titles

•       add meta descriptions

•       add internal links

•       add anchor text

•       add content marketing

•       improve the businesses evergreen content marketing

•       improve the design of the website

•       lower the businesses bounce rate

 

These are just some of the ways which your agency may improve your businesses on site SEO.

 

However every single business that an agency works for will be different, for example let’s say that you are an online retailer of bathroom items.

 

For example let’s say that your business sells toilets, showers and also Bath’s. For example, the agency may spot that all of the product descriptions have been duplicated, that’s the say the product descriptions have been copied from the manufacturers website, this will cause what us SEO consultants referred to as duplication issues.

 

Quite simply put, duplicated text can mean that a business incurs a penalty.

 

So as the business owners you might be thinking well, what should we use instead of duplicated text?

 

Well, quite simply put the text should not be duplicated, it should be text which your business has written

 

That’s to say often a business will employ an agency, which has copywriters, and these copywriters often write the text for the businesses product descriptions, content marketing, evergreen content marketing

 

This work should be well written, and it should be high quality

 

What does off-site SEO mean?

 

You may also hear your agency talk about off-site SEO, an example of off-site SEO would be building quality back links, building business citations, and also making sure that the businesses NAP information is correct.

 

Why is it important to improve my businesses SEO in a white hat way?

 

It’s really important, that all of the work is white hat, if the work is not white hat then the business could incur a penalty

 

What does it mean when my SEO company talks about a algorithm update?

 

From time to time, algorithm updates are rolled out, this can sometimes change when a business is ranked.

 

What’s also important to know about algorithm updates is if a business has paid for low quality SEO, or it is implemented low quality SEO itself, and the business could at this point incur a penalty.

 

For example, an algorithm update may target businesses which have low quality back links, those businesses which have low quality back links could then drop down the ranks

 

What are penalties?

 

A penalty is imposed upon a business when it implements low quality SEO

 

Why is my SEO company stating that we should invest every month?

 

If a business was to stop investing, let’s say for example that you own a wedding take business, and your agency get your wedding cake business onto the first page.

 

Your wedding cake business then get very busy, so you phone agency and cancel any more SEO work, however what can then sometimes happen is that the business will drop down the ranks

 

That’s because the agency will then stop implementing SEO, which means that your rivals will then have an opportunity to overtake your business.

 

So for example, let’s say that you work with the agency for say one year, the agency manages to get your wedding take business onto the first page.

 

Then say to the agency don’t do any further SEO work for a while, however your competitors might not stop investing.

 

That’s the say the other local wedding cake businesses, may carry on improving their SEO, that’s to say they may carry on building high quality back links and improving the businesses on site SEO.

 

This means that you are giving your rivals an opportunity to overtake your business, and sometimes the business will just be overtaken by say one other wedding take business, it might be overtaken by a lot of wedding cake businesses simply because your business stop investing in SEO.

 

This is why a lot of agencies simply state that the customer should invest in SEO every single month

 

 

What is Google’s sandbox period?

 

So, let’s say that you run a car dealership, and you have just paid a web designer to build a new website for your car dealership.

 

You are very happy with the design of your car dealership website, however when you contact various agencies, they say that it will take longer to improve the businesses organic SCO simply because the company has a brand-new website.

 

And this would be true, that is if you have a new website, it often passes through what SEO consultants refer to as “Google’s sandbox period”, the “sandbox period” means that it will often take longer to optimise the website.

 

How can your agency help?

 

A lot of businesses here in Wales hire our company to build high quality WordPress website, to improve a businesses local organic SEO, we can also offer quality link building and also offer quality content marketing.

 

It’s important that your businesses ranking factors are improved in a “white hat” way.

 

our agency will improve your businesses ranking factors white hat way.

 

Our company can therefore improve the following

 

•       The design of your website

•       We can build WordPress websites

•       Meta titles

•       Meta descriptions

•       Alt text

•       Anchor text

•       Back links

 

If your business requires a quote for SEO then why not call our agency