What are Google’s Core Web Vitals?

Okay, so its fair to say that Google improves its algorithm on a very regular basis, so, seo agencies up and down the land should know that potentially hundreds of updates are rolled out every year.

These are sometimes referred to as algorithm updates, which, may roll-out, and then roll-back, sometimes in-between causing what SEO’s call “ranking flux”.

Then once the dust has settled, some businesses will have moved up, some down, its then up to the really good agencies to grab a really strong espresso, and start figuring out what has caused the change, which ranking factors are deemed more important?

Now, sometimes it takes agencies many weeks to work this out, as often different business sectors are impacted differently, yet this is how seo agencies work out, if a ranking factor has grown importance or not.

And such an update to Google’s algorithm is the “Google Core Web Vitals”– and as this article will explain, its mostly down to how you can improve your company’s website, so it offers a better user experience.

A bit like when a business owns a department store, how can they improve the shopping experience, so that the customer finds what they want, so that the store looks better, so that the shop offers a better experience you will want to return to, and the ultimate objective is to make more sales, sell more goods, and improve the brand awareness.

Well, this is the same when it comes to improving your companies organic seo, you could be writing content marketing until you drop off your chair of exhaustion, if simply put, the websites slow, the page doesn’t stabilise all that quickly, and its difficult to press a button you want, because of a poor design, well, the bounce rates likely to be super high, machine learning and AI technology, such as Google’s RankBrain, well, that’s likely to spot, you know what, that business is not offering the best user experience, otherwise, that bounce rate wouldn’t be 90%, when on the first page of the SERP’s the average bounce rate is only 20%, so quickly that site gets flagged, as having a rather high bounce rate.      

User experience

So, if we had to summarise here at this agency what is the main theme of the Google Web Core Vitals update, we would say it’s about user experience.

Is the website fast, is it easy to use, once the page has loaded, is it stable. So, just for a second, put yourself in your customers shoes, and let’s say you sell running trainers, your whole business is focused on selling trainers made by leading suppliers.

Now, let’s say one website is fast, it loads on a smartphone fast, its also very stable, so it can load 50 pairs of trainers, then almost instantly the shopper can click on the trainer they want to know more about- that’s an example of good user experience, as the business has invested in good quality hosting, and had the entire website built so its centres around useability.

Lets take an example of a business that gets it wrong, for example, too many trainers load at once, the design is poor, so its slow to load, the hosting is unreliable so its also slow, plus, once loaded, the page jumps, and moves as more elements get added, causing someone who’s say on a moving train, looking to purchase a pair of running trainers to click on the wrong pair, then its slow to get back to the other trainers, this is an example of poor user experience, which can result in a higher bounce rate, which will also be picked up by Google’s Web Core Vital update, and AI, such as Google’s RankBrain, which may spot that the site has a high bounce rate, plus, the average shopper doesn’t go beyond the first page, or second page, which is not a good sign, as another business, lets say a direct competitor, they have a high-average time spent on the website, by each shopper, the bounce rate is low, plus, the average customer visits over 10 pages, which means, that the shopper, is spending a while browsing the trainers, which is a sign that there is high engagement, and that the website is helping the shopper.

A Google Ranking Factor

The Google Web Core Vitals, is a Google ranking factor, which means that Google’s algorithm and AI will use the information to work out where a company should rank, yet, as any good digital marketing agency will also state, this is not the only ranking factor which Google uses to work out where your website should rank, nope, in matter of fact, most agencies, ours included, believes that there are over 200 different ranking factors.

So, what does this mean?

Well, this is why companies hire search engine optimisation agencies on a monthly basis, as there’s often so much SEO work that needs doing, your going to need a respected, white hat, quality agency, like Adore, to do the work.

As there’s so many different ranking factors, from anchor text, through to “Google’s Web Core Vitals”, there’s often a lot of work for your SEO team to be working on.

Must make your company’s website is fast and stable

So, if you were to take away any tips on what this Google update is all about is this, you must make your company website so its well-designed, so that its super-fast, and that its stable.

Of course, it goes without saying, yes, the seo work must be good quality also.

Is your company website mobile friendly?

Your company website should be “mobile friendly”.

LCP-How fast does each page load?

Whichever seo agencies that your company hires, or web developers, you should aim to make your companies website as fast as possible.

This means that your agency may use Google’s tool to test speed. You may therefore use Google’s Page Speed Insights

How fast does the page become stable?

You should also test how long does it take to make each page stable?