Ecommerce SEO: Boost Your Online Store’s Visibility


In the ever-growing world of ecommerce, businesses are continuously striving to make their mark in the online marketplace. One effective way to achieve this is through Ecommerce SEO – a powerful tool that helps to optimize your online store’s visibility, drive organic traffic, and ultimately, increase sales. In this comprehensive guide, we’ll explore how to improve Ecommerce SEO, its benefits, and delve into related topics to help you stay ahead in the competitive ecommerce landscape.


10 key takeaways:

Ecommerce SEO is a crucial factor in boosting your online store’s visibility.
Effective SEO can lead to increased organic traffic and sales.
Optimising your site structure and URLs aids in better search engine indexing.
High-quality content with relevant keywords is essential for SEO success.
Mobile optimization is crucial for a positive user experience.
Creating a strong backlink profile will improve your site’s authority.
Benefits of Ecommerce SEO include increased brand awareness, customer trust, and higher ROI.
Understanding your target audience and competitors is vital for SEO strategy development.
Measuring your SEO performance helps you refine your strategy over time.
The FAQ section can provide valuable information to your customers and improve SEO.
How To Improve Ecommerce SEO:

Optimize site structure and URLs:

A well-organized site structure makes it easier for search engines to index your website. Keep your URL structure clean, simple, and keyword-rich to help search engines understand the content of your webpages.Whatever products or services, that your business does sell, it’s important that within the URL you mention the product or the service that you are selling, and also why not include the brand name, for example if you are selling a Sony television, why not write that model of Sony television into the URL.

So, perhaps your business sells high-value, rare sports cars?

Or perhaps your business sells televisions online?


So what your digital marketing agency should do is write into the URLs, the products or the service that you are selling?

Why should they do this?

Well quite simply put its gives the search engines, a good idea about what products or what services you are selling, for example if you were to write family lawyer into the URL it’s clear that you offer family law advice and you are likely to help people through the divorce process.

So what’s we would recommend is writing a URL and to include within that the product name or the name of the service which you are selling.

Now this is a really important point and one we think every business should be aware of, if you have a URL and it’s been the same for say the last three years, or for a very long period of time they don’t change that, just to have a product name or a service within the URL because what will actually doing then is your completely changing that URL by editing it and adding the product name or the service that you offer into the URL.

Changing the URL and URL extensions can cause all sorts of seo problems, for example it could sever important do follow backlinks, and what this simply means is that it could damage your businesses search engine optimisation. So before you change any of the URLs all the URL extension do get advice from a quality marketing agency on how to go about doing this.

High-Quality, Relevant Content:
Create informative and engaging content that incorporates relevant keywords. This will improve your search engine rankings and attract potential customers.

High-Quality, relevant content:

So the same rules apply to local seo as they do national seo and e-commerce seo, in that if you at high quality content marketing, for example a really well written 7000 word blog posts, that you spend over three weeks writing, by adding this work if it is top quality then it’s likely to improve your organic seo.

This doesn’t matter if you run an e-commerce business, let’s say that you are selling Power Tools online such as drills, electric saws and perhaps even then electric screwdrivers, or you run a business such as you run a dental practice, if you add really high quality content marketing which is really well written, it’s top quality and you spent a huge amount of time writing it, and you offer some really useful advice, then this is likely to improve your businesses search engine optimisation.

On the other hand, this is a really important point, because a lot of businesses make this mistake, so don’t make this mistake of writing a blog post let’s say 500 words, and you write it really quickly and it doesn’t really offer much useful advice at all, it’s a matter of fact quite boring blog post to read because you have written it so quickly it’s clear to a reader that is not much time has been spent writing the blog post, well it’s this work which is likely to damage your businesses search engine optimisation

Mobile optimisation:

With mobile devices accounting for over half of all internet traffic (Statista, 2021), it’s essential to optimize your ecommerce website for mobile devices. This ensures a positive user experience and higher search engine rankings.

Mobile optimization:

what really important, is if you run an e-commerce business let’s say for example that you sell cars online, and you sell a range of different cars made by various manufacturers, what really important is that you have a well-designed mobile version of your website built.

So this means that the mobile version of your website needs to be very easy-to-use, it needs to be fast and also needs to give the information that the customer wants, for example if you are selling cars why not bullet point the various details of the car, and also allow the customer to quickly see details such as the engine size, how much mileage it is done and also how old the car is.

Now it’s likely that you’re going to need the help of a web designer, and therefore they should work with the marketing company to make sure that the search engine optimisation is white hat and top quality and also that the website is designed as good as it can possibly be.

Strong backlink profile:

Acquire high-quality backlinks from authoritative websites to improve your website’s domain authority and search engine rankings. Utilize guest posting, content marketing, and strategic partnerships to build a strong backlink profile.

Strong backlink profile:

now if you’re running an e-commerce business, let’s say that you sell chocolates, and you sell chocolates for special occasions let’s say Valentines Christmas and throughout the year for people’s birthday and somebody can simply buy the chocolates online, and then the very next day they are delivered to the persons door.

So that e-commerce business is going to want to appear on the search engines for is chocolates, chocolates for special occasions, next day delivery on chocolates.

Now for this to happen they are going to need really good quality backlinks, to appear on the first page of the search engines, they are going to need top quality backlinks, they are both the backlinks which I do follow, and they are going to need them from quality websites such as the BBC.

Now is building high-quality backlinks a piece of cake?

No most definitely not building quality backlinks sometimes takes hundreds of hours, sometimes it might even take thousands of hours, and this is why many businesses that run e-commerce companies hire digital marketing agencies such as ours to build the backlinks

the backlinks need to be a mixture of what is called do follow and no follow backlinks

Monitor and Measure SEO Performance:
Track your website’s SEO performance using tools like Google Analytics and Google Search Console. This will help you identify areas for improvement and refine your SEO strategy.

What Are The Benefits Of Ecommerce SEO?

What Is Ecommerce SEO?

So, what is e-commerce search engine optimisation, well if you were to walk into most web designers offices, they broadly split the websites that they design into two main categories, that is a brochure website which is simply a website which lists the services that the company offers, and then there’s an e-commerce website, and an e-commerce website simply sells products directly on the website.

So an e-commerce website can be anything from say a business which just sells one item, that one item might be let’s say a dog lead for example, an example of a really large e-commerce website would be Amazon, Amazon is a brilliant example of an e-commerce website.

Now whether you’re selling one product or let’s say you are selling 1 million different products you might need e-commerce search engine optimisation.

Quite simply put, what this does is it helps to improve where your business ranks in the search engines.

Increased brand awareness:

Ecommerce SEO helps improve your website’s search engine rankings, making it more visible to potential customers and increasing brand awareness.

Greater customer trust:

Higher search engine rankings signal to customers that your website is credible and trustworthy, leading to increased customer trust and loyalty.

Higher ROI:

Effective SEO drives organic traffic to your website, leading to increased sales and higher ROI compared to paid advertising.

What Is E-commerce SEO?

Ecommerce SEO is the process of optimizing your online store’s website and content to improve search engine rankings, drive organic traffic, and increase sales. This involves various techniques, such as optimizing site structure, creating high-quality content with relevant keywords, mobile optimization, and building a strong backlink profile.

Related Topic: Ecommerce SEO Tools to Elevate Your Online Store’s Performance

Google Analytics:

Google Analytics provides valuable insights into your website’s traffic, user behavior, and conversions, helping you make informed decisions about your SEO strategy.

Google Search Console:

This free tool from Google enables you to monitor your website’s search engine performance, identify issues, and optimize your site for better visibility.


SEMrush is an all-in-one SEO tool that offers keyword research, competitor analysis, backlink tracking, and much more to help you develop a winning SEO strategy.


A popular SEO tool, Ahrefs allows you to analyze your website’s backlinks, find new link-building opportunities, and research keywords to improve your search engine rankings.

Moz Pro:

Moz Pro is another comprehensive SEO toolset that provides insights into keyword research, site audits, backlink analysis, and rank tracking, enabling you to optimize your ecommerce website effectively.

Yoast SEO:

If your ecommerce website runs on WordPress, Yoast SEO is a must-have plugin that helps you optimize your content and improve on-page SEO.


In summary, Ecommerce SEO is an essential component of any successful online store. By optimizing your website’s structure, creating high-quality content with relevant keywords, ensuring mobile optimization, and building a strong backlink profile, you can improve your search engine rankings, drive organic traffic, and boost sales. The benefits of Ecommerce SEO are numerous, including increased brand awareness, customer trust, and higher ROI. By utilizing the right tools, understanding your target audience and competitors, and continuously monitoring and refining your strategy, you can stay ahead in the competitive ecommerce landscape.

FAQ Section

Q: What are some common Ecommerce SEO mistakes to avoid? A: Common mistakes include duplicate content, poor site structure, slow page load times, not optimizing for mobile, and neglecting keyword research.

There are simply so many mistakes that businesses make when they are trying to improve their businesses search engine optimisation, for example they might not write the meta titles and meta descriptions which adversely affects the businesses click through rate.

They might not get a mobile version of the website built, so that people can’t buy products on say there smartphone or their iPhone for example.

The content marketing might be poorly written so it is deemed as content thin.


Q: How important is keyword research for Ecommerce SEO? A: Keyword research is crucial as it helps you identify the search terms your potential customers are using, enabling you to create content that appeals to them and ranks higher in search engine results.

Q: How can I improve my website’s page load speed? A: Optimize images, use a content delivery network (CDN), minimize HTTP requests, and enable browser caching to improve your website’s load speed.

Q: How does mobile optimization impact Ecommerce SEO? A: Mobile optimization ensures a positive user experience for mobile device users and improves your search engine rankings, as search engines prioritise mobile-friendly websites.

Q: What are the best ways to build high-quality backlinks? A: Guest posting, content marketing, and strategic partnerships are effective ways to build high-quality backlinks that improve your website’s domain authority and search engine rankings.

Q: How do I measure the success of my Ecommerce SEO strategy? A: Utilize tools like Google Analytics and Google Search Console to track your website’s search engine performance, organic traffic, and conversions, helping you identify areas for improvement.

Q: How often should I update my Ecommerce SEO strategy? A: It’s essential to continuously monitor and refine your SEO strategy based on your website’s performance, industry trends, and changes in search engine algorithms.

How often should I update my Ecommerce SEO strategy?

What you will often find is that with the really large e-commerce businesses, let’s say an e-commerce business that employing 10,000 staff, they will have a key with is monitoring the businesses search engine optimisation on a daily basis if not on an hourly basis because it’s crucial that the seo, is working well for that business forward to sell more products.

However, if you’re a small business owner, let’s say you are a sole trader, then you won’t need to monitor the seo as much, you might just want to monitor your seo performance, say just once a week, because when improving the seo for a small business, let’s say a plumbing business, it is unlikely that the seo, is going to change much in a week.

Q: What role do social media platforms play in Ecommerce SEO? A: While social media platforms don’t directly impact search engine rankings, they can help increase brand awareness, drive traffic to your website, and build customer trust, indirectly benefiting your Ecommerce SEO efforts.

Q: How can I optimize my product pages for better SEO performance? A: Use keyword-rich titles and descriptions, high-quality images, and informative content to optimize your product pages for search engines and potential customers.

Q: How long does it take to see results from Ecommerce SEO efforts? A: SEO is a long-term strategy, and it can take anywhere from a few weeks to several months to see significant improvements in search engine rankings and organic traffic