SEO keyword research- how to do it to put your business on a winning path

SEO keyword research


It’s a jungle out there, with businesses popping up faster than mushrooms after rain. Some early risers have snatched up the prime keywords, leaving you with scraps. But don’t you fret, though; we’re not suggesting you abandon going after those seo keywords altogether.


On the flipside, you’ve got search terms so obscure, even Sherlock wouldn’t be able to find ’em. The good news? You might have a shot at ranking for them. The bad news? They’re used as often as a fur coat in summer.


The key to SEO keyword research is finding the sweet spot: a high search volume, low competition. A little luck, a pinch of skill, and you might just find yourself a golden ticket.


Deciphering the keyword code


Your prime picks should be keywords with high traffic (organic traffic) and low competition, but don’t ignore the underdogs. Let’s dissect your SEO strategy:


    Broad match keywords, they’re like casting a really wide net, but be careful, you might catch a load of old boots instead of fish.
    Modified broad match keywords are a bit more precise, like using bait instead of a net.
    Phrase matches are like a well-crafted fishing line, drawing in just the right catch.
    Exact matches, they’re the trophy fish, hard to snag, but boy are they worth it!


During your research, you’ll find a mix of all these keyword types, each opening doors to an array of related terms. All the while, you’re analysing your competition, spotting overlooked keywords, and checking search volume.


Cracking the keyword conundrum: How to Research Keywords


Ideas First


Create categories based on your business and speculate search terms. Think like a customer.


Analyse your ideas


Take your ideas to the world of search. Check related terms, search volumes and competition. You might have to shell out a few quid for a keyword research tool, but consider it an investment.


A little patience


If your ideal keywords are being squabbled over like the last pint, don’t throw in the towel. Outshine them with quality content marketing, or pick a less competitive term and see the results roll in.




User intent and SEO


Let’s spill the beans, you’re here for a crash course in keyword research. We’ve shown you how to find   keywords and evaluate them, catering to your user intent. Keyword research might seem more complex than understanding the offside rule, but don’t worry. Our SEO Professionals are here to help.




All about SEO keywords  


Look, if you were selling snuggly knitwear, it’s not just about stuffing “snuggly knitwear” everywhere on your websites content marketing and then expecting hordes of customers to flood in. You’re not the only bloke selling warm sweaters, and the internet’s a pretty big place. Ever tried going to page 2 of the search results? Nobody does! You need a more intricate seo strategy, my friend.


The Golden Goose: Long-tail keywords


These should be an important part of your SEO strategy. Longer phrases with lesser competition but just enough users looking for them. Let’s say, for instance, “wool snuggly knitwear in East End”.


Where to use keywords


Now you’ve got your golden words, it’s time to cleverly place them throughout your website. Domain names, URLs, page titles, descriptions, body text, image titles and more, yet do this using White Hat SEO. It’s a stealth mission, but if executed right, it can deliver some solid results.


Becoming Sherlock: Keyword research basics


This is where you put on your detective hat and use your magnifying glass (aka keyword research tool) to inspect the demand and competition for your chosen keywords.  


The Master Plan: keyword research and content marketing strategies


Formulating a comprehensive marketing strategy is crucial. You need to figure out why users are searching these terms and then create content marketing to match their needs, for example, if you sell luxury chocolate, why not write a comprehensive guide, about “why organic chocolate is superior to normal chocolate”.


The wise words: SEO is a Specialised Field


While SEO isn’t rocket science, it’s not a piece of cake either- there’s a fine line between optimising a website, and over optimising it. So, if you’re already running a tight ship, getting help from SEO specialists could be your knight in shining armour.


Bullet Points Summary:


    SEO Keywords are vital for website visibility.

    Long-tail keywords can help you cut through the noise.

    Keywords must be used wisely throughout your website using white hat methods.

    Keyword research is essential to identify demand and competition use quality seo tools, like Ahrefs


    Getting help from SEO specialists, like our seo agency can make your SEO game stronger.


SEO Marketing  


What’s in an SEO marketing strategy?




Think about the current state of your SEO performance and what you’re aiming for. Just like in a footy match, you need to know the opposition. Competitor analysis not only reveals what you’re up against but also uncovers the gaps you can exploit for a swift run to the goal.


Aiming for the Bullseye: Goals & KPIs


What’s a plan without a SMART aim? As useless as a chocolate teapot! Setting Specific, Measurable, Achievable, Relevant, and Time-bound goals lead to tangible progress. A bit foggy about the timeline? The devil is in the detail, my friend!


Digging into Your Assets


Don’t throw the good stuff out with the rubbish. If your website is already filled with content marketing, it’s time to put on your detective hat. An seo audit will reveal if it’s a friend or foe to your SEO goals.


SEO Audit and tackling technical hitches


On-page SEO requires good quality marketing, originality, readability, clear URLs, relevant internal links, and suitable title tags.


Then there’s off-page SEO, the invisible but crucial cog.. If there’s good quality websites are linking to your content marketing and a lot of social media users frequent your site, search engines will take notice.


Finally, make sure your website is in tip-top shape. It needs to run smoothly, quickly, and on any device. Any snags, and the search engines might place you’re your business lower down the serps.


The Blueprint to Success


Once you’ve identified all the actions for the perfect SEO marketing, it’s time to cook up a solid marketing plan. Decide who does what and by when. Remember, the plan isn’t set in stone. Regular reviews and necessary tweaks keep you on the winning track.


Are you sweating bullets at the thought of this Herculean task? Fret not! You’re not alone. Unless your bread and butter is SEO marketing, it might be wiser to outsource it to the pros, like us, so why not call us?


Crafting an Ace SEO Strategy


Ever given a thought to the mysterious ways of how SEO works?  Perhaps your business has got a shiny new website? That’s fab, but it’s a bit like a needle in a haystack unless search engines rank it on page one of Google. Nobody’s going to stumble upon it while taking their looking to buy a product or service, if your business is beyond page one(well, we would say its unlikely).

That’s where an SEO content marketing strategy comes into play. If your written work is really good, it could get ranked on page one of Google.   

Sounds like a good deal, right? It is, but you got to be sharp. Competition’s fierce out there. Every Tom, Dick, and Harry is vying for the top spots on search engine results on Google and Bing. Fail to plan, and you might as well grab some popcorn and watch your competitor’s soar and take all your business. Before we dig into the how-to of SEO content strategy, let’s get a handle on some basics first.


How to write a SEO content marketing strategy

Your content marketing strategy’s going to look like a layered trifle. At the bottom, you have “pillar content”, that covers your broad topics comprehensively. Then comes the “sub-pillar content”, with a focus on elements of the pillar content, and finally the light and fluffy “supporting content” that links back to the weightier stuff. All this content marketing gets a sprinkle of SEO magic with your keyword research.


But don’t just park this lovely trifle on your website and think that millions of shoppers will instantly flood to your business, it doesn’t work like that. Send it out in newsletters, advertise your business on social media, and bring the crowd to your business.

Now that we’ve set the stage, let’s uncover some top tips to craft and execute your strategy.


Building an SEO Strategy: Tricks of the Trade


The first rule of Fight Club – sorry, wrong script. The first rule of SEO strategy? Know your audience. Figure out why they’d choose your business and who they are.

Next, take a dive into their mind space. What kind of search queries might they use when snooping around for info on what you do? If you sell electric bikes, then you should optimise your companies website for “e-bikes”, “electric mountain bikes”, “e-bikes for less than 1k”.


Now its time to create content marketing, it should be optimised using white hat seo methods, and update your website regularly to keep the search engines interested, we would say at least add a blog post once a month.


Link building’s is your next stop.

Do add some internal links within your website, sure. But a backlink from a high-authority website? That’s a home run, mate.

Finally, what’s a plan without tracking its success? Measure your results, and fix what’s not working, and keep your organic visitors coming back for more with a user experience worth their time.


Crafting an SEO Strategy: Need a Hand?


This crash course in content marketing might’ve left you scratching your head. And asking the question – “When do I find the time for all this?” That’s a pickle many businesses find themselves in. so why not call us, we can do this work for you?


Unravelling the mystery of long-tail Keywords


You might have heard all about “hero keywords”. They’re the kings of search volume and, if you manage to rank high for them, they can bring in sometimes, millions of customers for some businesses. However, get this – they’re a tough nut to crack! It’s like trying to squeeze into the last Tube on a Friday night, no fun at all. Long-tail keywords, on the other hand, are like the late-night ride on the night bus – it might take a bit longer to get there, but you’re guaranteed a seat!


 The Tale behind the Long Tail


Picture this: you’ve got a graph that looks like a dinosaur, with a fat head at one end, and a long tail at the other. The head represents those hero keywords with the highest search volume- every business wants to be on page one of Google for those, but to get there, well you might have to spend millions on your companies organic seo to  get there. But what’s that you see trailing along the back? Ah, those are your long-tail keywords.


The role of the long-tail


So, where do these long-tail rascals fit into your organic SEO strategy? They’re like your secret weapon!  By using these you can obtain seo seo quick wins.


Meet the Long-Tails


So, Long-tail keywords might not bring in the crowds like the head terms can, but they are still really useful. These little gems could be your golden ticket to obtaining more organic visitors, which can help some  businesses to generate more sales.


 In Search of the elusive Long-Tail


Thanks to some nifty tools like SEMRush, Ahrefs, and Google’s Keyword Planner, you can find longtail keywords that you might want to optimise your. Website for.


Climbing the Long-Tail Ladder


Now, that you’ve got your long-tails in the bag, and you’ve worked out, which ones you want to optimise your website for, you’re going to need to write a marketing strategy so that you know how you will be improving your organic seo every month. Good content marketing is king here, just like in the rest of your SEO strategy. Don’t be shy about creating dedicated pages for them either. And remember, obtaining a strong backlink profile can really help to improve your businesses organic seo.