SEO + Google’s EAT- What is it, and why you need to understand it in order to improve your organic SEO


So it’s time to delve into the riveting world of SEO and how Google’s EAT changed how digital marketing agencies implemented organic SEO . We’re about to discuss the principles of EAT, and why you need to understand this, if you want your business on the first page of the Google’s search results. So, grab your tea and biscuits and have a read through this comprehensive guide.

Here at Adore, we are experts at all things to do with organic SEO and content marketing. We spent countless hours poring over Google’s updates, such as the Hummingbird, Panda and Penguin updates and pondering how they’ll affect your site. In matter of fact, our agency has spent hundreds of hours analysing how the major Google , have changed organic seo.

Some believe there’s a whopping 500-600 algorithm updates every year. This is what agencies like ours, constantly on our toes, analysing how these algorithm updates have changed our clients organic seo. Sure does go without saying, that if you implement top quality, white hat search engine optimisation, which cuts the mustard, then you will be less impacted by these algorithm updates. It’s the businesses which cut corners, and to search engine optimisation incorrectly, using black hat techniques which are the businesses which incur penalties.

Now, we’re about to talk about a really significant update, the EAT update. No, it’s not about eating your way to the top of search results! It’s a way to improve your on-site and off-site seo so that your business ranks higher in the serps.



Unravelling the Mystery of EAT for Acing Your SEO Game

Meta Description: Join Adore, we are the SEO experts, as we explain how the Google EAT (Expertise, Authority, Trustworthiness) changed SEO. Learn how to make your website dance to Google’s tune.

Have you ever heard of EAT update and how it substantially changed how digital marketing agencies implemented search engine optimisation? Well the EAT update actually as nothing to do with eating. EAT stands for Expertise, Authority, and Trustworthiness.

Back in 2018, Google, , announced the EAT update. It was their clarion call for websites to up their game, saying, “Show us you’re an expert, prove you’re an authority, and demonstrate your trustworthiness!” There’s a number of ways of doing this, the main way is to write very high quality content marketing and to also build quality backlinks.

Why does EAT matter? Well, it’s like being knighted by the king, but in Google terms. It’s now one of the main aspects of Google’s page quality guidelines. Google’s team of human ‘quality raters’ uses these guidelines to scrutinise online content marketing to determine the page or blog post, you have written is quality or not.



‘Your Money or Your Life’

Websites heavy on critical information got an extra eyeballing post-EAT update. SEO boffins labelled them YMYL, short for ‘Your Money or Your Life’. They’re the kind of sites that handle serious stuff, like online transactions, legal and financial advice, health information, and more.


Here’s 10 steps, we would recommend using in order to improve your businesses EAT

  • Keep your website updated with fresh, quality content marketing.
    Maintain your site’s technical health. So fix any 404 page errors
    Conduct a NAP audit. You know, make sure your brand’s name, address, and phone number are consistent online.
    Secure your site with an SSL certificate. This should be a simple job for your web designers to do
    Showcase your staff’s qualifications on your ‘About Us’ page.
    Weed out low EAT pages from your site and improve them using white hat seo.
  • What is EAT in SEO?

    A: EAT simply stands for “Expertise, Authority, and Trustworthiness”.

    These are the guiding principles that Google algorithm uses to rank websites on its search engine. If your website can demonstrate these three principles, it’s more likely to get a thumbs-up from Google and therefore rank higher in the Serps.