When a business has its website designed, it often misses the essential onsite SEO elements.
So, for example, an SEO company may spend time writing meta titles and meta descriptions for every page on the website.
Yet, when the onsite SEO is done, what’s next?
Well, then, often it’s time to start concentrating on improving the business’s offsite SEO– but what does that even mean?
Well, offsite SEO can mean many things; for example, it could mean that the digital marketing agency is spending time building backlinks.
On the other hand, if your business wants to improve its local SEO, the SEO company may be spending time building business citations.
Then your business may have changed addresses, so let’s say your business was located in the centre of Cardiff’s city centre, yet your offices have moved. Currently, you are located in a business park over in, say, Cardiff Gate.
So, your business address has changed, but did your business update all of your business citations?
Business citations mention your business’s NAP details, such as the name of the company, its address, and the business phone number.
So if your business citations still say your offices are located in the centre of Cardiff, Yet your offices are now in Cardiff Gate- well, you may have what we SEO companies call “conflicting business citations”,- meaning some citations say one thing and your website, and some business citations may say another.
This means that your local SEO could be affected, which means that you may wish to employ a Cardiff SEO agency, like Adore Online Marketing, to fix this problem.
At the same time, an SEO consultant here may spot that your direct competitors have many good-quality backlinks. We may, therefore, recommend that your business also build high-quality backlinks.
We can build high-quality backlinks that are relevant to your business sector.
We can also help set up a Google My Business account for your business.
If your business requires help setting up social media accounts like Facebook and Twitter, our digital marketing agency can help.
So, if you run a business here in Cardiff, and your company needs help with its organic or local SEO, why not give us a ring?