Let’s say that you moved into rather impressive offices, you and your management team are now ready to start managing your company.
All well and good, you even have a local web design agency that are beavering away building your new company website.
However, you’ve now decided that the main way that you want to draw in new customers for your company, is by using SEO.
Which is maybe why you landed on our rather brilliant website?
Well for those that know a thing or two about organic SEO, they will know this, that is the core of any digital marketing strategy is often “content marketing”. That’s to say when you need SEO services, often the work that is offered by an agency, is focused partially on writing content marketing.
However, the quality of this work can vary considerably from agency to agency.
And what do we mean by this?
Well, there are some agencies, which write brilliant work, that’s to say they employ highly skilled copywriters, who publish work that will help your customers when they are trying to find an answer to a question that they might have.
The work often involves a lot of research, it looks at questions that your customers often ask, and aims to answer these is best as is feasibly possible. So for example, if you run a business which sells coffee, you might get asked the following questions:
-Is the coffee ethically sourced?
– Do you sell organic coffee?
-Which type of coffee beans go into each blend?
Now, the business that best answers these questions, might help the companies’ customers, so this might lower the companies bounce rate.
With that said, there are the other agencies which are just happy with trying to do as little as possible, and publish work which that might well be deemed as “content thin”. And it is this content thin work, which will damage your businesses organic seo.
If you don’t know what “content thin” means, then do not worry, we shall elaborate on what this means a little later on in this article.
Your content marketing needs to be high-quality
So why does content marketing need to be such high-quality?
After all it takes a very long time to write a good article, which is well researched and proofread, so why bother?
This doesn’t even take into account the amount of work that is also needed to analyse the content marketing to see if it is working to improve the SEO, so that’s right there’s still work to do after it has been published on your company’s website, for example to see if it has say a high bounce rate or not?
A lot of time might be spent writing an article, but also time needs to be spent using an tool, such as Google Analytics to see how many organic visitors the work is getting, also to see how high the bounce rate is as well.
So why should an agency go through all this bother, of having to write detailed work to help your customers?
Well a simple answer is this is if your business is serious about getting your business in Cardiff, onto the first page of Google, then you have to invest time and effort into writing good quality content marketing. As if you don’t, then without this, it becomes very hard to get a company onto the first page of Google.
Yet here’s the thing as well, its not just about implementing work, sitting back and then reaping the results.
Nope, it’s a lot more complicated than that.
You are therefore pitted head-to-head against your main rivals, often they will not be sit back and let many businesses climb to the top of Google unchallenged, no, they will want to be at the top of Google as well, so they will be working hard also to improve their SEO at the same time, this is why its often a constant fight to improve your SEO.
No believe us it is pretty savage out there, the competition are often investing in SEO as well, some might even have deeper pockets and can therefore invest more in organic SEO.
So that’s right, your businesses website is constantly being weighed up against your direct competitors, if they publishing better quality work and are implementing greater better-quality SEO over a longer period of time, and the likely to overtake your business.
Also if the business is not serious about what they can achieve with their marketing budget, that’s to say there up against much larger companies, that have a much higher marketing spends, then you do have to sit down a cup of coffee be realistic as otherwise you could be setting the seo strategy up for failure before its even begun.
There are some agencies, which will tell you that anything is possible, that the sky is the limit, but then in reality you might be up against serious competition, which can simply invest more and may have done so for longer, so you have to weigh up whether you can honestly beat these competitors or not with your marketing budget?
Thin content is likely to damage your businesses SEO
Thin content, it’s something that a lot of agencies do produce, in a nutshell it’s just low-quality written content.
You have to put yourself in your SEO agencies shoes just for a second, they are likely to employ copywriters, now in the morning these copywriters might be writing work for one business which sells ladders, and in the afternoon they might be writing work for a business that sells insurance products.
So that person, the copywriter, may not have much knowledge about what your business actually does, you might just have what we refer to as “superficial knowledge”, that’s a bit of knowledge about what your business does, but they may not have in-depth knowledge about your company.
And guess what?
If a business hasn’t got the marketing budget, or the marketing agency hasn’t got the inclination to do the right research when writing the written work, well it is likely to be mediocre at best and offer any useful advice to your customers.
This work is not likely to offer any helpful advice, it is therefore likely to be say 1000 words of text, which to be honest, is likely to send the reader to sleep! Therefore, its likely to be 1000 words of waffle!
Not only is this damaging to the business, in terms of it being seen as not offering useful advice to your customers, it is also possibly damaging to the businesses SEO as well.
If you want to get on the first page, it’s all about implementing quality.
It’s all about implementing quality SEO, quality is the absolute name of the game. So if your trying to find an SEO company in Cardiff, make sure you hire one which offers quality work.
Your copywriter needs to know what they are talking about
If you’re hiring a copywriter, which simply doesn’t know much about your business, you guessed it the written work is likely to be substandard.
So if you can take away any advice from this article, this would be it, you need to employ a marketing agency, which knows about your industry.
To be more exact, the SEO company that is writing the content marketing, needs to understand your business, and the business sector that you operate within.
It’s not about quantity
Content marketing is not about using your copywriters as if they are working on a factory floor producing goods on a conveyor belt.
What we mean by this is, it’s not about churning out as much work as possible in the shortest period of time, it’s not about “quantity” it’s all about “quality”.
So if your company thinks more is better, at the cost of quality, then you very much mistaken!
So, what you need is more quality work, with the time taken to research the work, and written by people actually know what they’re talking about, in order to offer useful advice.
How we can help
Here in Cardiff there are hundreds of various companies offering SEO services, therefore you are absolutely spoilt for choice in terms of which agency to go for.
However, if you were business wants quality work a reasonable price and give us a ring?