What is local SEO?

There are so many terms used to describe the various digital marketing services. It’s easy to see why people can get easily confused.

After all, a business could invest in organic SEO, local SEO, PPC, social media advertising or even CRO, which stands for conversion rate optimisation.

All these technical terms, yet so little time!

However, local SEO allows you to rank higher within Google for your business.

Usually, when people use the term local SEO, they refer to improving where a business ranks organically and locally.

Your business is also not restricted to just one city. An SEO agency could optimise a website for multiple locations.


How can this process help my business?

Google’s Google’s She is now very clever, but you knew that anyway. These days, Google often knows where you are (Android devices) and where the nearest businesses are to you. So, when you see a list of the companies ranked according to your location data, these are called personalised search results.

So, picture the scene just for a second. You may think you’re ayou’relute DIY genius, so you decide to change the taps in the kitchen yourself.

Then you get too heavy-handed; before you know it, there’s plenty of water, and the kitchens look like an indoor swimming pool!

You swiftly reach for your smartphone and say, Google, “Find me” an emergency plumber”.

Google” knows where you are, bringing back a list of local plumbers.

These websites will most likely have had local SEO implemented by their SEO agency.

This means the listed businesses will have precise citations, optimised GMB accounts, relevant content, and excellent-quality backlinks.

So, in a nutshell, when people are looking for your business, we can make it stand out.


How long does this process take?

Search engine optimisation never ends, but there’s a reason for that.

The reason is that the local organic rankings and the Google local business listings will be fiercely fought.

Your competitors will want to rank as high as possible as well. This means they are most likely using an SEO company to optimise their websites.

So, if a website were to stop paying for local SEO, then it is more likely that it will be overtaken by its competitors, sometimes in a short time.


Hmm, convince me, why should I use your agency then?

Partnering with us is a two-way process. We want to work with businesses that understand that organic and local SEO is a continuous process. Local SEO is one long slog that needs experts to implement the work if you are to generate more sales.

We are, therefore, looking to partner with businesses that require high-quality SEO work implemented every month.

We will not be the right agency if you’re looking for an agency that bends the SEO rule book to secure a quick gain.  

Flouting the rules will result in a website being penalised, meaning nobody emerges as the winner.

This is why we will only ever use the best quality methods at Adore Online Marketing.