Internal Linking 101: Making your website’s navigation a piece of cake

Alright mate, how’s your day going? Fancy a bit of chin-wag about the fascinating world of internal linking strategies? This is definitely a topic that will help improve your seo – it’s about the crux of SEO and user navigation on your website. No worries, I’m not going to drown you in technical jargon; instead, we’ll turn this into a right knees-up with some fun facts and one-liners.


Alright, let’s get down to brass tacks!


Internal Linking 101: Making your website’s navigation a piece of cake


So, what’s all this hullabaloo about internal links, eh?

Well, they’re just those clicky bits in a website that take you from one page to another within the same site.


Let’s get cracking, shall we?


Best practices for internal linking


If you’re pondering over how to ace the internal linking game, here are some tips, right from the horse’s mouth:


Banging out Content

You need to have a heap of quality content on your site to use internal links.


Play the Authority Card

If you’ve got pages on your website that pull in more traffic than Oxford Street during Christmas, use them to link to your new pages. It’s like passing the torch in an Olympic relay, only this is about improving your organic seo.


Keyword-optimised anchor text

Including keywords in your anchor text helps search engines understand the linked page’s relevance, giving it a ranking boost, but do this in a white hat way.


 Relevance is key

Make sure your internal links are as relevant to each other as fish and chips. Logical connections help search engines understand the content marketing is about, and help shoppers to find the products they want.



Don’t chuck internal links around like confetti; you don’t want to leave your users bamboozled. Stick to a balanced approach, ensuring each link adds value to your content marketing.


Give footer links the boot:

Try not to overload your website’s footer with links. It’s better to place them where they provide the most value to your users.


Top of the page link placement:

Place links higher up on the page, so users and search engines find them more easily.


 Use links for better indexing:

Internal links can help search engines discover and index your pages faster, making them more visible in search results.


And there you have it – your cheat sheet to smashing internal linking!


The Long and Short of It


The heart of the matter is, internal linking is like the London Tube – a bit complicated, but utterly crucial for getting where you need to be. They can help to improve your website’s navigation, and if done right, can do wonders for your organic SEO.


Remember, it’s not just about slapping on a heap of links but about crafting a well-connected website that guides shoppers like a city tour guide. With this, you’ll be on the fast lane to digital success.


As Albert Einstein once said, “The only source of knowledge is experience.” So, why not get stuck in and start practising these strategies?


Chin up and get cracking!

Don’t miss out on the chance to drive more organic traffic to your site – it’s like being offered a cuppa and refusing. So go on, get stuck in and see your online presence bloom!


I’d love to hear your thoughts on this, so don’t be a stranger and leave a comment!






Gizza Bell: Best Practices for Internal Linking


Let’s take a gander at some top-notch practices you ought to stick to when adding internal links. –


The Final Curtain: Conclusion


linking pages and blog posts, is a must if you want to improve your local SEO. By implementing these practices, you can improve navigation, boost your rankings, and provide a top-notch user experience.


Remember to publish out top-notch content marketing, and link high authority pages to new ones, optimise your anchor text,, ensure contextual relevance, and use a reasonable number of inner links.


Start applying these strategies today, and watch your user engagement and search engine rankings skyrocket.


F.A.Q Section



What is inner-linking in SEO?


Inner-linking, also known as internal linking, refers to any links from one page or blog post on a domain which lead to another page on the same domain. It’s a method used to help both users and search engine bots navigate through a company’s website, contributing to a better site structure and improving the organic SEO.


How does inner-linking benefit my website’s SEO?


Inner-linking can significantly improve your website’s organic SEO in several ways. It helps search engine bots discover new content marketing on your site, , and aids the indexing of your web pages.