How to measure how well your businesses organic SEO is doing
Grab your favourite cuppa and let us explain how to measure how well your businesses organic SEO is doing. This is important, because, your digital marketing agency might be saying “we’ve got you on first page of Google” but have they got you there for important keywords, to help you generate more sales? Or have they got you there for “comfortable shoes, that will last a long period of time, in brown leather”- which well, lets face it no one is going to search for.
Understand metrics that sound fancy but are as simple as beans on toast, such as CTR, this just means click through rate. So you may have spent 1 million on designing your website, but if its not got a good CTR from the SERP’s, well this needs fixing, it could be something as simple as rewriting the meta title and description.
Metrics:
Sure, climbing the Google ladder feels as grand as having a sunny day at the beach- but it takes a huge amount of time, and you often need the help of an SEO business to help get your business to page 1 of Google.
Yet we think that a monthly SEO report, sent by your seo company, should include the following:
Bounce Rates-these should be kept as low as possible
Imagine someone entering a pub and having a look at the beer pumps, and walking straight back out the door. Well, that’s a bit like a bounce rate for your website, its when a shopper, lands on say the homepage, visits it for a few seconds then leaves, they are not interested in the products or services you sell– visitors who pop by and leave without a second glance. Aim for lower rates; and your seo company and web designers need to work together, to workout what might be causing a high bounce rate, and fix this. So our advice, make your site as enticing as a good Sunday roast.
Click-through rates (CTR)
A fancy term for “someone actually clicked on your link in the SERP’s.” More clicks = equals more customers, so the meta title and meta description have to be well written. Also, ask your seo agency to add Schema mark-up, so your business can appear as a featured snippet, so you can gain even higher CTR.
Organic traffic:
So a digital marketing agency like us, our main aim for our clients, is to get them on page one of Google, and to increase the amount of organic visitors coming from Google.co.uk and Google.com.
Search engine rankings
Here’s where the competitive spirit kicks in. If your website’s a rockstar, it’ll be on the main stage, so that’s on the first page of Google or Bing. And as our SEO agency has been operating for over 10 years, we have helped so many businesses get onto page 1.
Fact: 75% of users never scroll past the first page of search results. So if your digital marketing agency is only getting your company onto page 2 of Google, why not call us, we have helped dentists, solicitors, construction firms, very large online retailers get onto page one of Google.co.uk- we are the SEO experts in Wales that’s for sure, with some of the most highly experienced SEO consultants working for us.
Wrapping it up
In the grand ol’ game of organic SEO, you have to be on top of your game, because if you don’t implement top quality SEO, its so easy to move down Google’s ranks, and not up. This is why so many companies in Wales hire us, as we have some of the most highly experienced SEO team in Wales, some have improving businesses SEO for over 10 years. Regularly tuning into metrics like organic traffic or bounce rates, will help to ensures your business gets a bang for your buck. Organic SEO’s not just a one-off; it’s like tending to your favourite plant. Shower it with attention and watch it flourish!
Quote of the Day:
“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” – Albert Schweitzer
F.A.Q Section:
What on earth is organic SEO?
It’s the art and science of getting your company website onto page one of Google.co.uk or Bing.co.uk.
Do I really need to bother with metrics?
As much as you need a good cuppa in the morning- yes you do, it doesn’t matter if you run a sole trader business or a PLC business employing 1000 staff, you should monitor your companies “bounce rates”, “organic visitors” and “CTR”- if you want to improve your organic SEO. It tells you how well you’re doing and where to up your game!
What’s a good bounce rate?
Aim for 26-40%. It’s like getting the crispy edge on a Yorkshire pudding. Just right!
How often should I check my SEO performance?
As often as you can, SEO agencies like ours, check the organic SEO performance of our clients, every single day, well not weekends, but every single workday.
I’ve done all this, but no improvement. What gives?
SEO is a marathon, not a sprint. Give it time, tweak your marketing strategies, and always be ready to adapt.
Are there tools to help me out?
You bet! Google Analytics is your new friend. It’s the Swiss Army knife of SEO tools.
Got any more jokes about SEO?
Why did the SEO expert break up with the PPC expert? They weren’t on the same “page”!
Remember, the world of SEO might be vast and ever-changing, but with a pinch of patience and a sprinkle of perseverance, you’ll be navigating it like a pro in no time!
