Introduction: How you can improve where your business ranks on Google using content marketing

 

In the ever-evolving digital landscape, with Google rolling our updates every week, you need an agency which is capable of creating top-notch content marketing, which is crucial for businesses and individuals looking to improve their seo (search engine optimisation). A well-structured, article that’s written by or with the help of an expert on that particular topic, can help to improve your businesses position on the search engines like Google.

Its important whichever agency you hire, seo consultant, or one of the largest marketing agencies in the country, that you create engaging, and informative article not only captures your target audience’s attention but also increases your chances of achieving higher Google rankings. A lot of businesses hire seo specialists like our company to create content marketing that’s well written, in accordance with Google EAT, and is white hat, and also in follows the advice of Google Webmaster Guidelines.

In this comprehensive guide, written our seo consultants we will discuss the key elements of crafting high-quality content, including relevant facts, statistics, and backlinks, to help you optimise your articles and climb the search engine ladder.

 

Section 1: Mastering the art of writing for Google (don’t just write to try and improve your SEO, write to help your customers find answers to questions they have)

1.1: Research Keywords Strategically

 

Before writing your article, it’s crucial to conduct thorough keyword research and we would recommend Ahrefs, and Google Search Console. We would also highly recommend MOZ seo tools, they really good, top quality seo tools, offered at an affordable price. Using these tools you should Identify the main keywords and long-tail keywords related to your topic, and ensure they are naturally incorporated into your content marketing, remember always use white hat methods. According to a study by Ahrefs, long-tail keywords account for 92% of all search queries, highlighting their importance for SEO (Source: https://ahrefs.com/blog/long-tail-keywords/).

 

1.2: Focus on readability, don’t write an article that is boring to read, otherwise your businesses bounce rate will go through the roof.

 

Ensure that your article, whether it is a main page your writing, or a blog post is very easy to read and understand by using simple language, short sentences, and clear formatting. According to the Flesch Reading Ease test, a score of 60-70 is considered acceptable for most audiences (Source: https://yoast.com/flesch-reading-ease-score/).

 

Section 2: structuring your article for success

 

2.1: Craft engaging headlines, add titles, including H1, H2, H3, meta titles, meta descriptions,

 

A well written meta title is absolutely crucial for attracting readers and improving click-through rates, leading SEO companies, will dedicate a lot of time, to improving a businesses CTR, sometimes the online marketing agency, will use “split testing” or A/B testing”, to test two different meta titles, and meta descriptions, to see which ones increase the CTR, but lower the bounce rate. You can use brilliant SEO tools, such as Google Analytics which brilliant at anaylising bounce rates on each page. Schedule’s Headline Analyser tool found that headlines with a score of 70 or higher generate 3x more engagement (Source: https://coschedule.com/headline-analyzer).

 

2.2: Utilise subheadings, to split the text up with a lot of titles, to help the reader jump to the section of text they want to read. This can help to reduce the bounce rate.

 

Breaking up your content marketing with a lot of subheadings, titles and lists enhances readability and helps readers quickly find the information they’re seeking. For example, you may have written a massive 10,000 word piece of evergreen content marketing which may take 30 minutes to read, but everybody wants to read the whole article, so split the text up with titles.

According to a study by the Nielsen Norman Group, users spend 57% of their time above the fold, highlighting the importance of proper content organization (Source: https://www.nngroup.com/articles/scrolling-and-attention/).

 

Section 3: Enhancing your content marketing with relevant facts and statistics

 

3.1: Fact-check your information

 

Include accurate, and up-to-date facts in your article / blog posts so that it increases credibility and reader trust.

Make sure to verify your information and provide and add complete backlinks to reputable sources. For example, a study by the Pew Research Center found that 64% of adults believe fake news causes confusion about current events (Source: https://www.pewresearch.org/internet/2016/12/15/many-americans-believe-fake-news-is-sowing-confusion/).

 

3.2:   Statistics

 

Use relevant statistics in your content marketing, makes it more persuasive and engaging.

Be sure to include complete backlinks to the sources of your data. For example, a study by Backlinko found that the average Google first-page result contains 1,447 words (Source: https://backlinko.com/google-ranking-factors).

 

  The importance of Backlinks

 

 

 

Backlinks play a significant role in improving your Google ranking.   According to a study by Moz, the number of linking root domains is one of the highest-ranking factors for Google (Source: https://moz.com/search-ranking-factors).

 

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