How to choose the right keywords, when improving your businesses organic SEO





Are you struggling to find the right keywords? Do you want to drive more organic traffic to your website? Well, Look no further, here at Adore we are always here to help! Today, we’ll navigate the   world of organic SEO, keyword research, and content marketing with the aim, of helping your business to rank higher in the search engines, such as Google.    


How to Pick Good Keywords for SEO


Choosing good keywords is like finding the perfect punchline to a joke; it’s all about knowing your audience.  


    Know your niche: Get familiar with your industry and audience. It’s like understanding the crowd at a comedy club; you need to know what makes them laugh (or, in this case, click).


    Research your competition: Just like comedians study their rivals, you need to know your competitors’ keywords. Use tools like SEMrush or Ahrefs to see which keywords they are using to optimise their company website for, we would also recommend having a look at the companies source code, but remember dont plagiarise, as this can damage your seo.


    Use keyword research tools: You wouldn’t go on stage without a microphone, would you? So utilise tools like Google Keyword Planner or Ahrefs’ free keyword generator


    Analyze search intent: SEO is a lot like comedy; it’s all about reading the room. Understand what your audience wants to buy and craft your content marketing accordingly.


Now that you’ve got a handle on picking good keywords, let’s explore the uproarious world of short-tail and long-tail keywords.


Short-Tail Keywords: The One-Liners of SEO

Short-tail keywords normally consist of one to three words and cover a broad topic, like “funny cat videos.” While these keywords may be tempting due to their high search volume, they often come with huge amounts competition and lower conversion rates. It’s like trying to make a whole room laugh with just one joke – not impossible, but a tough gig.


Long-Tail Keywords: The Storytellers of SEO


Long-tail keywords they’re much longer phrases with three or more words that are more specific, like “find me a plumber which fixes, a brand of boiler.” These keywords might not get as much search traffic, but they have lower competition and higher conversion rates


Ahrefs’ Free Keyword Generator:


Ahrefs’ offers a free keyword generator  this is a handy tool analyses your seed keyword and generates a list of related keywords based on search volume, keyword difficulty, and more. It’s very useful. Give it a whirl at Ahrefs’ Keyword Generator.

Organic visitors  


Now that you’ve selected which keywords that you want to optimise your company website for, it’s time to, start improving your companies seo, so that your business starts to rank higher on Google.


 Optimise your on-page SEO:

It’s not just about writing the content marketing – the way you optimise the onsite seo, is also important with meta titles, and descriptions, titles and anchor text and also all the other ways you can improve the onsite seo, such as internal linking, and gaining external links to a page.

So, do make sure you optimise your title tags, meta descriptions, headings, and URL structure, this is to ensure search engines understand what you are writing about.


    Create high-quality content marketing:  write content marketing, which is informative, engaging, and enjoyable so that people want read all of it, which will increase your organic visitors.


    Focus on long-tail keywords:   Targeting long tail keywords, will help your business to rank higher in search results and attract more shoppers.


Internal linking

Good internal linking on your main pages, and blog posts  is very important,  – it can help to keeps shoppers on your website for longer, plus it also helps search engines crawl your website more effectively.


 Earn high-quality backlinks:

Quite simply put, the more high-quality, relevant websites that link to your businesses content marketing, the better your chances of ranking higher in search results.


 Also optimise your company website for mobile devices:

You need to make sure your website is mobile-friendly so that shoppers can buy your products / services of their mobile.


your business, should most definitely using seo tools, such as Analytics to see what’s working and what’s not, for example, is there a blog post that’s not getting any visitors at all? Could it be slightly reworded so that you get more visitors?. So what we would recommend, is to make data-driven decisions to fine-tune your SEO strategy and keep your shoppers on your company website for longer so that they are more likely to make a purchase from you.



Keywords with search demand


What your business needs to do, is to find out which keywords are the most important for your company, for example if you were to sell items to help people look after the paintwork of their car, perhaps the keywords that the most important to your business, might be car waxes, or let’s say car shampoos, or let’s say car scratch remover. Finding and targeting these keywords can boost your businesses organic SEO performance and bring more organic traffic to your website. Here’s how to discover them:


    Use Google Trends: Google Trends, this is a brilliant seo tool and it’s free. It helps you identify trending keywords, and explore search volumes over time. Check it out at Google Trends.


    Perform competitor analysis: As we mentioned earlier, studying your competitors is absolutely crucial when it comes to improving your organic seo, that’s because the business that is ranked at the top, is therefore a reason, and the reason is its seo is simply top quality, now your business to overtake that business, your companies seo, needs to be stronger than theirs.


   Also, we would recommend using Google’s “People Also Ask” and “Searches Related to” sections: These sections on the search results page can be really useful to marketing companies, as they may provide you with some new ideas for titles for your businesses content marketing, just make sure that write the content marketing in a white hat way.

Use them to find related keywords and expand your keyword list. So for example let’s say that your business sells organic dog food, but you also noticed that a related search is organic dog treats, so why not write an article about organic dog treats?


  Also utilise keyword research tools: Keyword research tools like Google Keyword Planner, Ahrefs’ Keyword Generator, and SEMrush can help you find relevant keywords with search demand.