How long should our blog posts be?


What should the word count be of each blog post we add to our website?



In the ever-evolving realm of organic SEO, the debate around the perfect word count is as old as the discipline itself. Some companies, say don’t waste your time writing any more than 700, yet the top SEO companies in the world, well regularly publish blog posts that are anywhere from 3,000 to 5,000 words on a fairly regular basis.

Yet, as UK-based marketing consultants adept in the art of digital persuasion- we help companies sell everything from claw-legged baths, to helping to promote some of the best lawyers in this area. We understand that this question isn’t just about numbers; it’s about understanding the rhythm and flow of effective online communication.

What should the word count be?


Let’s cut to the chase: Is word count crucial for SEO success?

Well, in short yes.

Consider word count as the rhythm of a song, not the entire melody. While there’s no magic number that guarantees SEO triumph, the length of your content marketing ultimately does have a strong collaborating factor in where your website ranks. 700 words is unlikely to cut the mustard, 3,000 words of absolute quality advice. That’s written by an expert, written in a way that the author understands Google’s EEAT and has written quality work- well this my friend is likely to improve your company’s SEO.


When it comes to different types of content, one size does not fit all. A blog post might need to be 2,000 words, a white paper might be 10,000 words.


Product Pages

These are your quick steps to guide you as to how long your business’s content marketing should be.
Blog Articles – how long should the word count be?

Here, the dance varies from 300 to 3,000 words. Aim for just over 1,000 words, but make sure your writing quality work, which meets the standard that Google advises in Google EEAT advice.
Most blogs find their rhythm between 750-1000 words, swaying to the tune of the topic and purpose.


Value quality over volume

Always aim to supply top-quality advice, make sure that either an expert on the subject writes the work, or you work with an expert to get some advice, and incorporate this into your written work.

Whether it’s a blog post or a white paper, ensure every word contributes to the user’s understanding.


Quality must be the cornerstone of all your written work

In conclusion, while the question of the ideal word count for SEO content remains a nuanced one, as it really depends on how many words are required to sufficiently answer the question.

the emphasis should always be on quality and relevance. As U.K marketing consultants, we’re not just creating content marketing; we’re crafting written work which is top quality, building knowledge, and engaging with our audience on a deeper level. We follow and understand Google’s EEAT, and therefore make sure that our written work is quality.



While keywords remain a cornerstone of SEO, their use has evolved- you should naturally writte them into the sentences.. It’s no longer about stuffing as many keywords into your content marketing as possible- this doesn’t work. It will result the business incurring an SEO penalty. Instead, it’s about strategically placing them where they read naturally into the sentences, and add value. So, keep this in mind when writing your work, just think “how can I best possibly answer this question”? and also think, how can I leave the reader thinking, this company are the experts at what services or products they offer.
Content marketing structure

A well-structured article is like a well-organized library — it’s easy to navigate and find what you’re looking for. Use headings, subheadings, bullets, and numbered lists not only for aesthetic purposes but to guide your reader and search engines through your content marketing. A clear structure also helps in highlighting the key points of your article, making it more scannable and user-friendly.

Long-form content marketing and evergreen content marketing

While brevity has its place, there’s a growing trend towards long-form content in the SEO world.
For example, take this as an example, have a look at say “SEO Companies in the U.K”- to rank on the first page nationally, you need top quality SEO, and for that to happen often the content marketing need a very high word count.

Embracing EE-A-T, which stands for Experience. Expertise, Authoritativeness, Trustworthiness

Google’s emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness (EE-A-T) is a game-changer. Showcasing your expertise through well-researched and accurate content marketing, that must be well written establishing your authority by citing reliable sources, and building trust through accurate, helpful information, can dramatically improve your SEO performance.