How can SEO be used to help my business to generate more sales?

Dive into the world of SEO with our expert guide! Discover how mastering SEO can help your business gain more sales.

The Iinsider’s guide to SEO: How to improve your company SEO

November 16th, 2023

7 Minute Read

By Ryan Walsh

Introduction:

Let’s get straight to the point: Today’s online presence can make or break your business’s success. A lawyer whom no one knows of or can contact will not be in business for long. In this era, being invisible online is akin to not existing. This is where the superhero of the digital world – SEO (Search Engine Optimization) – swoops in to save the day!
SEO Decoded

Imagine SEO as your dedicated digital marketer, tirelessly working to showcase your business to potential clients around the clock. When a business website is optimized correctly, it can mean that your business ranks on Google.co.uk for hundreds of different terms, helping you to draw in more business.

It’s not just about being online; it’s about being found. For example, sure, you can set the website up for, say, £300, but what is the point if nobody is going to find business online?

And how do you get found? By optimizing your website for search engines like Google, Bing, and Yahoo!

The Art and science of SEO: More than just keywords

SEO is like a complex puzzle; it’s a very complicated puzzle where keywords are just one piece.

It’s about crafting your online content marketing and structure to resonate with search engines and real people. If the user experience is incorrect, then you are simply putting off potential customers, resulting in a very high bounce rate, which means that you won’t be placed on the first page of Google for very long. It’s a delicate balance of technical savvy and understanding human psychology.

Advertising your business

Think of SEO as your interactive online billboard. Yet, instead of somebody driving home and not looking at the billboard because it’s not something they want to purchase, search engine optimization is entirely different.

People are looking for the products and services you sell; they may even want to purchase that very minute, so it’s about competing with all those other businesses. You are top of the pile. It’s not just any billboard, though – it magically appears right when your potential customers are looking for what you offer. The result? A significant boost in brand awareness and the first step towards building lasting customer relationships.

Organic traffic- not Just Numbers: quality over quantity

SEO isn’t just about driving organic traffic; it’s about moving the right traffic. For example, just as a car dealer will tell you, it’s possible to have 1000 people in the car dealership looking around for an expensive car, but will any of them purchase? Or do they want to sit in the driving seat,

This is the same Pew website; it is easy to bring in people who are not interested in purchasing your products, for example, by optimizing the website for keywords which are not relevant. You might sell expensive electric mountain bikes, but the marketing company might optimize the website for cheap bikes; what’s the point if you don’t sell low-cost bicycles?
It’s about attracting organic visitors genuinely interested in your offer, making your website a bustling hub of potential customer activity.

Improving the SEO but also the UX at the same time

SEO is a game of pleasing search engines (Google’s algorithms) and human visitors.

A website optimized for SEO is like a well-oiled machine – the website should be fast, efficient, and user-friendly. A happy visitor often turns into a loyal customer, and who doesn’t want that?

Trust

A top spot in search results isn’t just an outstanding achievement; it’s a badge of trust and credibility in the eyes of your customers. For example, let’s say there are 100 electricians in a city. Still, if the marketing company manages to get one right at the top of Google, it’s more than likely that the company can be viewed as a leading company in the city, town or village where it is based.

Being up there means you’re a big deal, and people are likelier to trust that business.

SEO doesn’t have to cost a fortune, but at the same time, it’s often not cheap

SEO is the Robin Hood of marketing strategies. It’s cost-effective, targeting users already interested in your offerings, making every pound spent on SEO a wise investment if the work is done right.

However, at the same time, we might have, let’s say, many phone calls every week, with people expecting the work to be done cheaply and for fast results to be generated.

However, this work can’t be done cheaply; it’s very time-intensive, Any person investing in SEO needs to pay a fair price. Of course, businesses always offer super cheap prices, but what’s the point if the work results in a penalty?
For those who don’t know, the penalty can mean that your business no longer ranks on Google, which can take a very long time to recover from.

The Local and Mobile SEO Advantage: reaching customers where they are

In smartphones, whether Android or iPhones and local searches, SEO is your golden ticket to reaching a more comprehensive yet more targeted audience. People want to buy products and services on the move when it’s convenient for them, and that’s exactly what search engine optimization allows. It allows your business to pop up on the screen, whether the person is on a plane, on a train, or a bus going through the city centre.

It’s, therefore, very different from  advertising at a bus stop, just trying to create brand awareness of your business when that person might not be interested in buying a product or service at that very time. This makes search engine optimization so effective: your business appears when somebody wants to purchase the product or service.
Local and mobile SEO ensures you’re not just visible but visible to the right people at the right time.

Guiding the buyer’s Journey: from search to sale

The customer journey often starts with a search, whether that be on Google or perhaps on Bing.
By mastering organic SEO, you become a part of this journey, guiding potential customers from curiosity to conversion.

What happens if the business doesn’t invest in SEO?

Ignoring SEO in this digital age is like rowing a boat without oars. It’s about simply being adrift at sea; it’s not going anywhere that has no direction. However, with a well-optimized webwell-optimizedctive whiandat search engine optimization, you can take your business in the direction it needs to go. We have helped countless companies to expand and significantly increase their revenue.
Your SEO action plan: Igniting digital success

Ready to jump into the world of organic SEO? It’s not just a choice; it’s a necessity for thriving in today’s digital landscape. If your business is investing more in it, it’s almost guaranteed that your direct competitors are. It’s time to audit, develop a marketing strategy, and propel your business to new heights. Are you ready to embark on this exciting journey?

FAQ on SEO and Business Growth

1. What is SEO, and Why is it critical for my business?

SEO stands for search engine optimization, a critical digital marketing strategy that many businesses now use. That helps your business become more visible online.

How does SEO work exactly?

SEO involves optimizing your website’s content marketing, using white hat methods and structure to rank higher on search engine result pages. This includes using relevant keywords, improving site speed, ensuring the mobile-friendliness of your company website, and regularly creating high-quality content that resonates with your audience and search engine algorithms.

Can SEO improve my business?

Absolutely! SEO can transform your business by boosting your online visibility and attracting high-quality traffic, which can, if it’s done right, help you generate more sales.

 Is SEO a cost-effective marketing strategy?

Yes, SEO is one of the most cost-effective marketing strategies available; that is if you hire the right company that implements quality work. Unlike traditional advertising, SEO targets users actively searching for your products or services, leading to more efficient customer acquisition if the job is done right.

How Important is mobile and local SEO?

Mobile and local SEO are more important than ever with the increasing use of smartphones and local searches. Whether you run a hairdressing salon or are an accountant, it’s likely that you may need this type of marketing.