Google’s algorithm and all the other algorithms whose job it is to calculate how good your company’s search engine optimisation is, well, these algorithms do not like duplication issues.
It causes a headache for the search engines, as who’s the original author of the work?
For instance, let’s say your business sells washing machines, so you may think it’s a good idea to copy and paste the description of each washing machine onto your own website, right?
Wrong- this will cause duplication issues.
So, what’s the solution?
Well, that is quite simple, that is your business sells washing machines, so you are experts at offering that item, right?
So you may have retailed washing machines for say the last 10 years, over this time you have got to know what people look for when purchasing a new washing machine, that is they may want to the know the speed at which the washing machine spin-dries the clothes, or let’s say how many KG of clothes the drum can clean.
So, you and your website designer and SEO agency should work together, not to duplicate product descriptions, but instead offer information that your customers will find useful.
This work should be unique- and what do we mean by unique?
Well, we mean that the work shouldn’t appear on another business’s website, it should not therefore be duplicated.
It should use your businesses expertise to offer really useful information, and guess what?
When the work is useful, well-written and written by an expert, well this can help to improve your businesses search engine optimisation .
So sure, the easy option would just be to copy and paste product descriptions, but what’s the point in that if it could damage your businesses search engine optimisation?
It’s therefore far better to create high-quality work, and your SEO then stands a much better chance of being improved.