How your business within Cardiff can improve its local SEO

Introduction

Whether you run a small business here in Cardiff, or perhaps you’re a large business that relies on obtaining customers locally, its now essential for many companies to invest in SEO.

So, whether you’re a local hairdressing saloon, or you’re a large law practice employing many hundreds of staff, you’re bound to want to get more customers.

SEO for those that don’t know what it means stands for search engine optimisation.

And normally most digital marketing agencies, normally split their SEO services into two main categories, they are “local SEO” and also “national or organic SEO”.

So, to help your business to improve its local SEO, so you can focus on one city or town, we thought we would right a blog post explaining different ways that you can improve your local SEO.

#1 Set up a Google My Business account

Haven’t done this yet? Well, why not?

It’s super easy to do, so you just provide to Google information about your business, such as its Name, Address and Phone Number (NAP).

Then you should ask an SEO company to make sure that your NAP information is consistent, i.e on your website you have your businesses name, address and phone number written.

Then this should match your businesses Google My Business account, plus it should also match all of your business’s citations.

#2 Add Schema

Okay, so as an SEO consultant, you have to think like Google’s algorithm, so for example let’s say you run a car dealership, well your likely to have say 100 cars listed on your website.

There will often be information about the brand of the car, its mileage and also information such as what extras does it have such as air conditioning.

So, this means that Google has a lot of information it has to index, yet how does the algorithm know what the businesses address is, its phone number or let’s say the businesses name?

That’s to say each page may have over 1000 words on it, so how does Google’s algorithm know where to find the businesses name, address and phone number?

Well, this is what Schema is for, it allows the SEO agency to mark-up the businesses NAP information, so that the algorithms know exactly what the businesses name is, its address and phone number, this can help to improve the company’s local SEO.

#3 Earn high quality backlinks

High-quality backlinks are important, so let’s say for example you run a dental practice, and you want your business to be ranked number 1 for “dentists Cardiff”- for this to happen normally the business will need high-quality backlinks.

#4 Employ an SEO agency to add content marketing

A lot of businesses here in Cardiff employ a digital marketing agency to write content marketing and to add this to the company’s website every month.

The work must be high-quality, and how much content marketing is needed is dependent on how competitive your business sector is. So for example, a solicitors practice will normally need a lot of good quality content marketing, where a less competitive business, let’s say a company that makes wedding cakes in Cardiff, may need less written content marketing.

#5 Onsite SEO

If you employ an SEO company, they should work to improve your businesses onsite seo, so this could be writing meta titles, meta descriptions, anchor text, adding content marketing.

#6 Google’s algorithm

Some digital marketing agencies may implement SEO work which is not white hat, which means that Google’s algorithm could penalise the business. So only invest in quality white hat SEO.

#7  Update your website

You must update your website, so whether that’s updating plugins, or it could be working with an SEO company to make sure that they are adding blog posts to your website.

#8 White Hat

Make sure that all SEO work is white hat, by this we mean that if you employ a marketing company here in Cardiff, to help improve your businesses local SEO, the must be white hat.

#9 Employ a local SEO agency

There are now thousands of digital marketing agencies, based all across Britain, so you could hire a business that’s based in London, but often the business will need regular meetings with its marketing company, so its worth bearing this in mind, as if your company is based here in Cardiff, then why not hire a local SEO company?

#11 Mobile friendly

Your businesses website should be mobile friendly, so this means that the website resizes to the screen of a mobile or tablet. If your website is not mobile friendly then you could possibly be losing customers.

# Business reviews

If your customers leave positive reviews on your Google My Business account, and these reviews are real, then this can help to improve your businesses SEO.

#Affordable

Here’s a really important tip, its important to make sure that your monthly SEO cost is affordable.

This may sound like common-sense advice, however many businesses choose an expensive SEO company, yet then do not appreciate that they have to invest for a long time normally before the business can see results.

So, if a business is thinking that it can improve its organic SEO in say just a few months, and the business faces a lot of competition, then often this is not possible. Often to improve a businesses organic SEO this will take a lot of time, and this often why SEO agencies ask companies to sign a 12 month contract.

How we can help:

If your business would like a quote for local SEO or organic SEO, then why not call us?

How should I evaluate SEO performance?

Introduction

Okay, so you’ve teamed up with a local SEO agency, and you’ve attended a few meetings with them, and its safe to say you are satisfied that they know what they are talking about.

But obviously you want to check how your SEO performance is fairing, and whether or not you are getting good value for money.

Well, as you might already know some seo reports can be mighty confusing, that’s because some are full of line graphs and so much marketing jargon that often it takes some time to actually decipher what the seo agency are talking about.

But do not fear, as we have highly experienced seo consultants that work for us, and we asked them what we think are some of the most important SEO metrics are.

So if these are not included in your seo report, well we would recommend that you ask your digital marketing agency to include them.

Backlinks

Okay, so this is a really important point, that is your website needs high-quality and relevant backlinks.

Now these backlinks must be built in a white hat way, so this means that the seo agency should be getting every aspect right. For example, if the seo company was to get building the backlinks wrong, well your business could incur a penalty, such as a Google Penguin penalty.

So this is why its important to have sent to you a list of links that the seo agency have built. And you should check these to see if they are quality backlinks.

Of course not every business will know what a quality backlink is, so we would recommend that you partner with an expert and pay for this advice independent of your seo agency.

Now you may well be thinking I am already paying an seo agency to build backlinks, why would I pay more to a backlink expert to check the links are quality backlinks?

Well, there’s an important reason for this, that’s because if your seo company gets it wrong, and the backlinks are not build correctly, well, your websites rankings could drop.

Now only this but your businesses rankings may drop for some time, that’s because there are many businesses that have received a link penalty, and they have taken a lot of time for their business to recover where it once was.

This is why backlinks are important, but its also important to make sure your only obtaining quality backlinks.

Organic traffic

Some business owners get obsessed with where their business ranks, that’s to say when making their morning coffee they may well be asking Google everyday where their business ranks for a certain term.

For example, they may ask Google “Divorce solicitors + name of city” that’s because they run a family law practice in that city, and they know as the owner of that business how important it is to rank for that term.

But here’s the thing, one day you may well be ranked first, the next day 3rd and then the following day your business may well be 1st again.

What we are getting at is your business will fluctuate in terms of where it ranks, your business will move up and down depending on where the algorithm determines your business should be.

Now most SEO companies would say don’t just check where your business ranks in just one snapshot in time, instead use Google Search Console to open up a wider timeframe, say 1 week or 1 month to get an average figure for where you ranked for “divorce solicitors”- and this would be the correct way of doing things.

But then again don’t just check where your business ranks, no, instead check how many organic visitors you are getting.

Because here’s the thing, your business may rank number 1 for some terms, but if no one is searching those terms, well what’s the point?

For example, you may make wedding cakes that are made from organic ingredients, and your digital marketing agency may e-mail you one day and say you now rank number one in your city for “organic wedding cakes”- great!

But if no one in that city is looking for an organic wedding cake, well- what’s the point?

So, this is where your seo agency should be checking if there’s a search volume for the keywords your business wishes to rank for, then where you rank for that term, and then how many organic visitors your website is obtaining.

And this is where your business should be using Google Analytics, that’s to see how many organic visitors your website is getting.

So, think of this kind of like you are running a shop, well if you were in the shop you would obviously know how many customers your business is getting. Well, measuring the number of organic visitors is the same thing, that is how many organic visitors are visiting your business.

Time on site

Okay let’s say your out shopping on the high street, and you want to treat yourself to a new winter jacket.

Now you enter one shop and the jackets look cheap, so naturally you turn around and you leave the shop. In total you were in that shop for less than 60 seconds.

Then you enter another shop, this shops totally different, it has loads of jackets, they are the style you like as the shop is tailored to surfers and the clothes are more casual.

Now you spend ages in this shop, you are there for over 30 minutes, that’s before you find the jacket you like, purchase it and leave.

Well, if someone was monitoring your purchase they would say that the second business obviously provided what you was looking for as a customer.

Now most SEO’s think that search engines, such as Google could be doing this for online businesses.

And this is why we SEO’s monitor time on site, that’s to say how long is the average person spending on your website?

Are they leaving in say under 30 seconds? Is the bounce rate really high? Why are so many people leaving your business so quickly?

If we were to change the information on your website, and its design is this helping to retain shoppers for longer?

And this is exactly the sort of questions that your seo agency should be asking, they should be aiming to reduce your businesses bounce rate, while keeping shoppers on the website for longer.

And obviously the whole point of this is to boost conversions, and get your business more sales.

Do you need an SEO agency?

If your business is looking for an seo agency, then why not call us?

 

 

Why isn’t my website getting any visitors via our organic business listings?

Introduction

Your busy running your business, yet with every spare second you are keen to improve your website, and to get more visitors coming to the website via the organic business listings.

Yet, despite your best efforts, there doesn’t seem to be many organic visitors that are coming to your company’s website- and why is that?

Well good question, we dragged our SEO boffins away for their SEO tasks for just a few minutes, and asked them what are the most common reasons a website will not have much in the way of organic traffic.

Its content thin

Its all well and good having a website that looks good, but what about the website’s SEO?

For example, you may sell luxurious furniture online, so you may have loads of pictures of your furniture in some industrial looking apartment building, and it may look great.

Then you’ve gone for a minimalist design on your website, so for a product description you’ve just written “industrial table, handmade from used scaffolding boards”.

Hmm, will this cut the mustard? Will it be enough for your website to succeed in terms of improving where the business ranks organically?

Nope, probably not.

And why is that so, well it all boils down to this, you need to offer good quality information. Okay, okay yes you are right, no one want’s to be reading thousands of words describing a table, but you have to give more.

How?

Well let’s say you offer a product description that’s wordier. Let’s say you offer an internal link to an FAQ page about your tables.

Let’s say you add a new chunk of text, which describes what inspired that style of table.

Let’s say you add a few customer reviews of that exact product.

It’s got to be a bit wordier, a bit more descriptive, but don’t go overboard as if a reader sees a mass of text, well, they are likely to think, I haven’t got the time to read all that, I am off, so your websites bounce rate may increase?

Links

Right before we go any further, here’s the thing with backlinks, you need them, but you only need quality links.

Now we had to get straight in them with that one, as some people will be sitting down with an espresso in hand, and a notepad and just write “we need more links”.

When you don’t just need more links, you need more quality links. Quality is massively important, if the quality isn’t good, well your website may incur a link penalty, which means it will drop down the organic ranks.

So how do you get these links?

Well we strongly recommend you earn them, and how do you do this? Well, you offer really good advice via your website?

How do you do that?

Well let’s say for example your business sells candles, yet these are not your bog-standard candles that can be bought cheaply.

Ohh no, these are your candles that are made from all-natural ingredients, and have a nice smell.

So, you know that a huge amount of people today are interested in interior design, so you write an article about how to create a certain interior décor style in your home, let’s say how to create a farm house look within your home.

Yet, within this article you mention your candles, and how they compliment such a design. Well you guessed it, a reader you owns say a blog that talks about interior décor well they may just read this article, and they may like it so much they link to your article, so this is how you can earn links.

But remember, your business only needs quality links, so you should employ a white hat seo agency to check the quality of your businesses backlinks.

Your blog

Okay so your business has a competitor, and your business spots that this competitor has been blogging for a long time, so you think right, I am going to grab a coffee, and I am going to write one million blog posts and catch up, does this sound like a good idea?

Well, no, no it doesn’t sound a good idea at all.

Because here’s the thing, quality matters! See there’s a recurring theme with seo, that is quality matters.

So, don’t write endless blog posts if they don’t offer useful advice, and if they have just been written to try and improve your businesses SEO.

It’s a waste of time, instead focus on who your customers are, what sort of questions do they have? Can you offer advice to these questions.

Let’s give you an example, let’s say you’re an accountant, and there’s going to be change that’s going to be made to say VAT laws, well if you write a blog post helping business owners to understand these changes, well, your may receive more organic traffic.

And with this increase in organic traffic may come more customers.

So, all its about writing blog posts which are useful to your customers.

Can our SEO agency help your business?

If your business requires help with its organic seo, then why not give us a call?

Why does it take so long to improve where a business ranks organically?

Introduction

Okay, so let’s face it, this isn’t a question that most SEO agencies write about.

In matter of fact it’s a question that some seo companies actually avoid answering, and why is that so?

Well of course most seo business want to give the impression that they can sky-rocket your website up the ranks, and your phone will be ringing off the hook with calls in no time.

But in reality this is not the case, and the reason for this is it normally takes a long time to improve where a business ranks, and here’s why that is so.

It’s all down to how strong your competitors are

So, you’ve just paid your seo agency to improve where your business ranks organically, so you should start to see results more or less straightaway right?

Wrong!

Your business is in direct competition with all the other businesses that want to rank for that word or term.

So, for example, let’s say you run a construction business, well you may want your business to rank for “local construction businesses” or “constructions businesses that offer property extensions”.

So, you guessed it, your businesses website will have to have better SEO than your direct competitors in order to rank higher- and this is where we can help.

 

Okay, so how much does this “organic SEO cost”?

Again, this is often based on how strong your competitors are, for example if you have a competitor has invested heavily in SEO for many years, well, often a lot of work will be needed to overtake such a business.

That’s to say this competitor may have set the benchmark to beat very high. So, this means that the business may have many good quality backlinks, it may have invested in content marketing that has been written to a good standard, the business may have invested in onsite and offsite seo.

So this means that your business will have to have stronger SEO if it is to overtake this business.

This means that often many seo including ours set the price of our services depending on how strong your competitors are, and therefore how much SEO work is needed.

 

Yes, but why is my SEO company asking our business to pay monthly?

Most seo companies that offer to implement organic seo do so on a monthly basis, the reason is that often your competitors will never stop striving to reach the top. So this means the businesses that are already at the top, they will be working on retaining that position, and also the businesses that are below your business, they will often be looking to improve their seo so that they can overtake your business.

With Googlebot looking for improvements that have been made to a website, and then telling the algorithm whether these were SEO improvements or not on a regular basis, all businesses are therefore competing for the top spots.

This means that once your business reaches the top it isn’t guaranteed to stay there for any length of time, as when the rankings change again, which could be in matter of hours, a new business, that has stronger seo may take the top spot, or be stronger than your business.

 

Okay so your saying we need to pay for SEO forever?

Well, as long as your business want to maintain or improve where it ranks, often businesses pay per month to improve the businesses seo.

 

What does Google’s Sandbox period mean?

Some seo agencies, us included believe that there is built into the algorithm something called the Sandbox period, which basically means that it can take longer to improve where a new website ranks.

So, this basically means, say you are a start-up business, and you launch a brand-new website for your business, well, we believe it will normally will take that business longer to improve where it ranks.

That’s compared to say a business’s website that has been live for a while, yet hasn’t had any SEO implemented to it.

Okay, so your saying its easier to optimise a company’s website that has been live for longer?

Yes, we believe and so do many other seo that a website that has been live for longer is easier to optimise.

Can our business help?

Where so many seo agencies claim that they can get your business to the top of Google in no time at all, we are altogether more honest.

Plus, we only use white hat seo methods, so if you would like us to offer you a quote, then why not give us a ring?

How do you build backlinks?

Introduction

Are you fed-up with your SEO company droning on about backlinks? Well to be fair most seo companies keep telling their clients that they need more backlinks for a good reason.

That reason is that backlinks are really important to the SEO process, the reason that is so is there’s thought to be over 200 signals that Google calculates in order to work out how important a website is.

And that’s right you guessed it! Backlinks are thought to be one of the more important signals, so this is why us SEO agencies spend so long building backlinks.

 

Okay, well I don’t know what backlinks are!

Well simply put backlinks can be internal backlinks, or they can be external.

Internal backlinks are used to help someone navigate your company’s website that bit easier. So, lets say for example you have an interior design blog, and you mention the term “farmhouse kitchen”- well you may think I have written about that before, in which case you could link to that page, that’s an example of an internal backlink.

Then there’s external backlinks, and from an SEO perspective these are the important ones, that’s because if the links you are building are high-quality, well you could be sending a lot of link juice to your website, and that’s right, that is really good for your business’s SEO.

So now you know a thing or two about backlinks, lets look at why they are so blooming important!

 

Why are backlinks so important?

Backlinks are important because they can give an idea of how important your website is.

Let’s provide you with an example, let’s say there are two websites, and both businesses specialise in employment law.

Now website 1 only has a few links, these are from local business directory websites, so from an seo perspective these links are not worth much.

Then there’s business number 2, this business has links from some really important websites, for example there are employment law news websites, these are respected by solicitors as a great place to get news on the employment law profession.

So which website do you think Google will deem as being more important?

That’s right! Business 2, as it has loads of good quality backlinks leading to it!

 

Okay, so what does link juice mean?

Think of link juice in the same way you would an electrical current, the more link juice the more power.

But here’s the thing, you don’t want link juice to come from low quality websites, for example a blog that asks for money in exchange for a backlink.

No, you want links from high quality websites, plus the websites must be relevant to what you do.

So for example, let’s say you are a dentist, and you run a dental practice, well you don’t want to be getting a backlink from a rugby club, you want backlinks that are to do with dentistry.

 

Does my business require “do-follow” or “no-follow” backlinks?

Both really. You may here some digital marketing agencies banging on about that you only need do-follow backlinks, but this isn’t true.

For those that do not know, do-follow links pass link juice, and no-follow backlinks do not. With that said most seo including us believe that for the backlink profile to look natural, well you need no-follow and you also need some do follow backlinks as well.

Now we know what your thinking, your thinking why do my backlinks need to look natural?

Well, here’s the thing, if you have 100 do-follow backlinks, and no no-follow, well it may look like you have bought the links, which is not good, as our seo agency recommends that you do not purchase backlinks.

So you want some do-follow and some no-follow backlinks.

 

Okay, so the more backlinks the better?

No. The more elaborate answer to that is this, you most definitely don’t want more backlinks if it comes at the cost of quality.

You only want quality backlinks.

 

What was the Google Penguin update all about?

If backlinks were built incorrectly, i.e low quality backlinks were built, well the website could incur a penalty.

For example, some businesses thought that they could fool Google into thinking their website was better than it was, that’s by purchasing backlinks, yet if the backlinks were low quality then this means the business will have most likely incurred a penalty.

 

So, sock it to me, what’s the best way to build backlinks?

This is the really important part, so listen up!

We think the best way to build backlinks is not to go looking for websites to contact, and then asking them for links.

We think the best way is to create simply brilliant content marketing. And what do we mean by brilliant content marketing? 

Well, lets say you are a dentist, and you want to promote your teeth straightening service, well we think you should write the best guide that you can explaining how your dental practice straightens teeth.

So for example, you could answer questions that your customers frequently ask, and when we say write, you don’t just have to use plain old text, no, you could use say a YouTube video within the blog post for example.

And here’s the thing, if the work is really good quality, and offers really good advice, well other websites may wish to link to the work.

So for example, a website that offers advice on how to look after your teeth may read your blog post and decide to link to it.

 

Can your SEO company help?

If your business requires help with your organic or local seo then we can help, why not call us today?

Is your WordPress website a bit sluggish? Here’s ways you can speed your site up

Introduction WordPress is one of the world’s most popular CMS, and as such many businesses here within Cardiff now have WordPress websites. And we think that’s a good thing, WordPress websites are easy for customers to use, through the user friendly Dashboard, plus great looking websites have been built in WordPress. However, sometimes some WordPress […]

How can I improve my websites onsite SEO?

Introduction

So many digital marketing agencies frequently discuss complicated things that a business can do to improve their seo, such as building high-quality backlinks.

Yet, what some marketing agencies forget to talk about is the real SEO basics, such as onsite seo.

With onsite seo you can often make quick improvements to a website, yet as always, we only recommend that you use white hat methods. If you are in doubt about how to implement seo then we would also strongly recommend talking to an white hat seo company first.

So, here’s some of the ways onsite seo can be used to improve a website:

Think of your customers as the number one priority

So many businesses, and SEO agencies for that matter fall into the trap of just implementing SEO with the sole focus of trying to improve where the business ranks.

Well, you may now be thinking well, that’s the whole point, no?

Well, not really, as the really good seo agencies focus on helping their customers first and foremost.

So, what do we mean by this?

Well, it may well be easy to write loads of text, which includes loads of keywords that you would like your business to rank for within the text. Then you may put a load of internal links on the page also, and then optimise the anchor text with the same keywords, yet this is an example of really rubbish and outdated seo.

It just focuses on seo and not offering a good user experience.

So, let’s think of an example to illustrate the point here, imagine you have a DIY problem, and you have a tap in your kitchen that’s leaking.

This is aggravating you, so you look on Google how to fix a leaking tap. Now let’s say you find one business, you read the text on that website yet it makes no sense at all, it just keeps stating the words “emergency plumber” over and over again.

You think that’s useless, so you quickly leave that website.

Then you find another website, this website offers really good advice, it walks you through the entire process, it even has an embedded YouTube video which has a plumber explaining what to do when fixing the tap.

Now, which website do think has better SEO?

Well this is a no brainer to us, as it’s the second website, the one that offers good advice.

The first website uses really old seo methods, which are most likely going to result in the reader being annoyed that you’ve wasted their time.

This will result in a higher bounce rate for that website, so this could damage the businesses seo efforts if the entire website also has a high bounce rate.

Then this website is likely to have very low time on site figures as well, meaning the reader may only read the website for a few mere seconds, that’s before deciding to leave.

This is not good for the businesses seo neither.

Yet the second business, the one that has good seo is helping someone to solve a problem, and because of this the bounce rate is likely to be very low, and also the time on site figure is likely to be very high, perhaps over 7 minutes because that’s how long the YouTube video lasts explaining how to fix the tap.

So, before we start suggesting ways that you can improve your businesses onsite seo, we thought it was a really good idea to mention that helping your customers must come first, then seo second.

Meta title’s and meta descriptions

Okay, so let’s say now someone is looking for a divorce solicitor on Google, and they are presented with 10 organic links to click on.

Which businesses do you think will be selected? The ones which write a meta title and meta description that just has keywords all crammed into the sentence, or the meta title and meta description which instantly makes it obvious that the business offers what the customer is looking for.

Now, if you haven’t got a clue what a meta title, or a meta description is, well these are the descriptions of what that page can offer, and these appear in the search results.

So, an example of poor seo would be a meta title that simply reads:

Meta title: Divorce solicitors, divorce lawyers, family lawyers.

This is really poor seo, that’s because it is just a blatant attempt to try and cram in as many phrases as possible that the business wishes to rank for.

As on the other hand if you write a meta title that reads as follows:

We are experienced family lawyers, if your going through a divorce we can offer family mediation

Now this is much more compelling, as it talks to the person like a human, rather than just listing a load of keywords that the business wants to rank for.

H1 to H6 tags

You can use these to split up a large block of writing, plus they also tell the search engines that the title is a heading tag.

You can normally select header tags from H1, through to H6.

However, the same rules apply, don’t try and cram the heading tags with keywords you want the website to rank for.

Instead help a reader of that page to skim-read and find a title that answers their question.

For example, you may title one heading tag “mediation”- this way someone skim reading wanting to find out information about mediation can jump to that part of the page that answers their question.

Internal backlinks

Most websites have a lot of information, and in a blog post you may not be able to explain everything all at once.

So, for example, you may well be writing a blog post about how to start the divorce process, and you may recommend different ways to cope when going through a divorce.

Then you may remember that you have previously written a whole blog post on that subject, that offers advice on how to cope during a divorce, so you may use an internal link to offer the reader to also read that page as well.

Does your business require help with its SEO?

If your business requires further help with its seo then why not call us?

What does “NAP” even mean?

Introduction

It’s fair to say that a lot of SEO companies can use way too much marketing jargon when describing their services. One such term that you may have heard your seo agency use is the term “NAP”.

And if your business has ever invested in local seo, well you have probably heard of this term long before now.

So, without further ado let’s have a look at what the term NAP actually means.

 

So, what does term NAP actually mean?

NAP simply stands for the name of a business; the businesses address and the companies phone number- it really is that simple.

Now you’re probably thinking why is this so important when it comes to implementing SEO?

Well there’s a good reason for that, and that’s because Google and the other search engines want to return the best quality answers they can to a query.

And by having NAP correctly implemented allows the search engines, like Google, to have greater confidence that your business key contact details are correct.

Let’s look at an example, let’s say there are two local dentists, let’s call them dental practice A, and dental practice B for simplicity.

Now dental practice A has recently moved address, so the business has subsequently updated its website to reflect this, yet the companies Google My Business account has not yet been updated, and there are some old business citations that still state that the business is still at its old business address.

These means that the algorithms that Google uses, and the other search engines may get confused where the business actually is based! For example, is it at the old address or the new one?

Now take dental practice B, they have employed an SEO agency and they have gone through the website to make sure the NAP details are correctly implemented on the website. So, they have listed the companies NAP details in the footer of the website, as well as on the contact us page.

They have also gone through every single business citation as well for business B, that’s to make sure that the NAP information is consistent with the website.

The seo company has then made sure that the Google My Business account also has the correct NAP details for business B. So yes, that digital marketing agency has been busy little bees!

So just to reiterate the point here, business A has its NAP details split between its new address and old address. That’s while business B has its NAP details correct, that’s in the sense they all saying the same thing.

Now which business do you think Google will have greater confidence in, in terms that the business details are correct?

Of course business B, as that dental practice does not have any NAP information that is incorrect.

 

Make sure your businesses NAP details are kept up to date

So, here’s the point that we are getting at here, it’s really important to keep your businesses NAP details updated.

This is particularly important when you change address, or company phone number.

So if I get my businesses NAP information correct, will my business will get displayed on the first page of Google?

Not quite. The reason your business probably won’t get displayed on the first page of Google is because this is just one part of the SEO process.

For example, in SEO we refer to all the different SEO areas that we can improve as ranking signals, now its widely thought that Google takes into account over 200 different signals, that’s when working out how important your website is.

So, getting the NAP information correct is important, but its only a small slice of the cake.

 

Okay so what are business citations?

Let’s say you know the name of a business, yet you’ve forgotten its phone number, so you ask Google what’s the phone number to XYZ Ltd.

Google replies with an answer, and in the results will normally be loads of business directory websites which cite the businesses contact details.

 

Its these pages that we SEO’s refer to as business citations.

Our business simply hasn’t got the time, how much does your business charge for SEO?

Our digital marketing agency charges a monthly fee, this fee is solely dependent on how much competition your business faces.

So, for instance, let’s say you run a legal practice, such a business will normally face a high amount of competition online. So, if your business faces more competition often the standard of SEO set by your competitors will also be very high.

We would therefore need to evaluate your website, so if you would like to obtain a no obligation quote, then why not give us a call?

What is Google My Business?

Introduction

As business owners, or for those that work in online marketing, we all know that we are constantly bombarded with requests for businesses to sign-up and register on a website to help promote the business.

Whether this be a business directory, or a business that promises to sell you leads. Yet, this means that loads of businesses just think its another request that may not help the business.

Yet, there’s one website that’s most definitely worth registering your business on, and that’s Google My Business.

Whether you run a massive business, or you run a small business it doesn’t matter, that’s because Google My Business could help your business.

So, this blog post is dedicated to explaining just that, that’s how Google My Business can help your business.

 

So why sign-up?

In a nutshell Google My Business is useful, especially if your implementing local SEO.

So, for example, lets say you run a local pet shop, and you sell a large selection of dog food.

Well, there will probably be people looking to find a local pet shop, so when they search “local pet shops near me”- well your business may just show up in the Google My Business results.

Some seo companies call these the map listings, some refer to them as the local business listings.

However, for simplicity lets refer to them as the Google My Business results.

Now, your seo agency may well be working diligently on improving your businesses organic seo, yet normally most businesses want to also rank in the Google My Business listings as well, so that’s right for this your going to need to sign-up for a Google My Business account.

What does NAP mean?

NAP quite simply means the name of your business, its address and the businesses phone number.

Digital marketing agencies use NAP to improve your businesses local SEO. For example, a white hat seo agency may build business citations, optimise your Google My Business account as well as making sure the NAP information is on your website.

Okay, so how can I optimise my Google My Business listing?

Here’s some of the things that our marketing agency would work on in order to optimise a business Google My Business account.

 

Opening hours

We would add the opening hours for your business.

 

Local telephone number

Sometimes its unavoidable for a business to use a mobile number, for example a sole trader plumber will often have to use a mobile number.

However, with that said if you can use a local landline number then we would recommend that you do that.

As this then sends another signal to Google that your business is based in the city or town where you say your business is.

Give a sense of what your business is like

Its important to give a sense of what your business is like, for example if you run a marketing agency, well why not add pictures of your team, also where your business is located.

You may also wish to add the company logo as well.

 

Address

Don’t forget to add your businesses address, also its important to remember that your companies address is part of your businesses NAP information, so make sure the address you mention is the same with what’s on your website.

So in nutshell you should have exactly the same NAP information on your website, as what’s on your Google My Business account, also the information should be the same on your businesses citations.

Why is important to be consistent when citing my businesses NAP information?

If you were to say write your address as “New Road” on your Google My Business account, yet cite your businesses address as “New RD” on your website, well this may be viewed as a conflicting citation.

What this basically means is that this may cause some confusion, not to us humans as would often know that Rd means Road, but to the algorithms, well some may think that the two addresses are not the same.

Now some seo companies now believe that the algorithms are more sophisticated than they once were, which is true, yet why chance it?

That is why digital marketing agencies will often still try and ensure that the businesses NAP details perfectly match.

Any differences in the businesses NAP details may cause confusion, which may mean that a business stands a decreased chance of being displayed in the local business listings.

 

Are business reviews important?

In a nutshell yes, they are. Imagine for a second you run a pizza take-away shop, and one business has no business reviews what so ever.

Yet across the road is a pizza take-away shop that has 20 positive reviews. All the reviews are genuine, so they are left by real customers.

Yell, most seo businesses would think that the pizza shop that has the 20 positive reviews stands a much better chance of being displayed in the local business listings than the one that doesn’t.

However, you also have to know that this is just one ranking signal, most seo companies will be optimising may ranking signals, so you shouldn’t just think that business reviews are the be and end all.

Here’s another important point, don’t be tempted to write fake business reviews yourself. The reason you shouldn’t write fake business reviews is Google, and the other search engines are super clever, and they can spot fake business reviews.

If your business does have fake business reviews, well it may stand a much lesser chance of being displayed in the local business listings.

 

Should we be updating our account?

Yes, do not create a Google My Business account and then not update crucial business information, such as your companies phone number if it changes.

Not only can this be annoying for your potential customers, but if you don’t update your account, well this won’t help your SEO.

Okay, so this sounds time consuming, can your SEO agency help?

Yes, why not give us a call to discuss how we can offer local or organic SEO to your business.

Which SEO tools does your marketing agency recommend using?

Introduction

Whether your business implements SEO inhouse, or you employ a well-known SEO company, one thing is for sure, and that is often seo tools are needed.

Quite simply put seo tools can be very useful, whether that’s checking which backlinks are connecting to your website, or simply how many organic visitors you are gaining per month.

So, in a nutshell, if your implementing seo, well you will often need one of these tools:

Google Analytics

Quite simply put a massively useful tool. Google Analytics is very easy to use and can give you important information on how well your businesses SEO is doing.

For example, a simple line graph can be used to plot how many visitors your website is getting each day, each week or each month. In matter of fact you can specify the exact timeframe where you want to obtain data for.

So for example, some businesses will want to monitor visitor numbers at an important time of the year such as the build-up to Christmas.

Often therefore digital marketing agencies will use Google Analytics to monitor website visitor numbers. Then they may adjust their marketing strategy accordingly, such as should they invest more in social media adverts?

Or, is the business gaining the number of organic visitors that they had hoped for?

Also you can look at other important metrics, such as your websites bounce rate for example. For those that do not know, the bounce rate of the website is the percentage of visitors that have more or less decided to leave your website straightaway.

So, this is a really useful metric, as if your business is creating content marketing, such as blog posts well you should be monitoring how long people are spending reading your work, or are they simply leaving your company’s website straightaway, which is then contributing to a higher bounce rate?

Aiming to reduce a business bounce rate can sometimes be rather complicated, so you may wish to contact a digital marketing agency for help.

Google Search Console

Most businesses will have heard of Google Analytics, yet some businesses may not have heard of Google Search Console.

Google Search Console is the new name that was given to replace Google Webmaster Tools.

This is a really useful tool, for example you can obtain information on which search queries your website is being returned for.

This is really useful, so say for example you run a solicitor’s practice, well you may want to promote a service that your solicitors practice offers, such as employment law advice.

So, by working with your seo company, or by implementing seo inhouse you can use your Google Search Console account to see where you are placed for important phrases that you want your business to rank for, such as “employment solicitors”.

Also, what’s great is you can also see how your website may well be improving over time, so comparing where your website ranks now, say compared to one month ago.

Why should our business use such SEO tools if we employ an seo agency?

Many businesses simply outsource all of their seo requirements to an seo company, and therefore do not check there Google Analytics account themselves.

However, we would strongly recommend that your business also uses your Google Analytics account, and Google Search Console account as well.

The reason is, your seo company should send you a monthly report, sometimes some businesses will also obtain a weekly seo report.

With this report you can then check the figures against your Google Analytics account.

So, say for example your seo business states you have received 1000 new organic visitors that month, well you can then check that within your Google Analytics account.

Also, there may well be months where the SEO does not improve, or that the number of organic visitor numbers drops slightly, you can ask the seo agency if they are aware of this, and why they think that is so.

Can our marketing agency help your business?

We offer quality white hat SEO, if your business would like to find out more about our seo services, then why not give us a ring?