How to improve blog posts that are not receiving any organic visitors


So, writing a single piece of content marketing, such as this blog post, can be massively time-consuming. You have to write all of the text; then often you have to add internal links and other links to show where you have gathered all statistics and facts. In this article, we will talk about why it’s essential to write high-quality content marketing.


The Google Panda update and how this changed SEO for good

There will always be marketing businesses that look for shortcuts and try to get their business onto the first page of Google by putting in the minimum amount of work. However, since the Google Panda update was rolled out, companies have been penalised for rubbish, spam, and low-quality content marketing. Since that massive algorithm update was rolled out almost overnight, businesses with rubbish content marketing were removed from Google. For example, businesses with spun content marketing were removed from Google.

For those who don’t know what spun content marketing is it is simply taking an article and reshuffling the words potentially hundreds of times to create hundreds of articles. Yet the result is work that is extremely low quality. You can’t read it; it is complete gibberish. The aim is just to try and improve the business’s SEO, but ever since the Google Panda update, these methods have been penalised.

So much work never even gets read

What’s important to know is that you could be diligently writing a piece of content marketing. You could be sipping espresso until early morning hours to write it, but if Google’s algorithms deem it not worthy of ranking on the first page, it might never get read. So we would say to you that the content marketing needs to be extremely high quality if it’s going to rank on the first page of Google. This is why it’s not worth writing low-quality content marketing, as it will never in 1 million years get to rank on the first page.

First, analyse which blog posts/pages are not getting any organic traffic

So you might have some pages that receive thousands of visitors per month. These are good quality; you might wish to leave them as they are and concentrate on the pages/blog posts that are not getting organic traffic. For example, think about slightly rewording some of the blog posts or pages without organic visitors. Alternatively, use a quality plagiarism tool, such as Copyscape; this is a brilliant plagiarism checker.

Now, you might find that you have a huge amount of duplicated content; this needs to be removed, as it could be massively damaging your business’s site.


Low engagement metrics

So, an excellent marketing company will be able to spot pages with high bounce rates, low amounts of social shares, and very low dwell time, also commonly referred to as time on site. So, for example, if the average reader is reading the page for seven seconds or less, this shows that they are very disinterested in what the business has to say.

So, the marketing company must aim to reduce the bounce rate and keep shoppers on the page for as long as possible. For example, you might even find that you can improve the dwell time by rewording the blog posts and perhaps adding a YouTube video with one of your staff members talking about it.

Not many backlinks

So, if you have a lot of pages or blog posts that don’t have many backlinks at all, this could suggest that other businesses and website owners don’t think the work is worth linking to, so they don’t see it as valuable.

So, if, on the other hand, you are seen as an expert on the subject, many different businesses are likely to want to link to your company. For example, let’s say you have a solicitor with over 25 years of experience. If they regularly post YouTube videos on your website and write blog posts, that person might be well known; therefore, that page should receive more backlinks. So, if the page lacks many backlinks, the marketing company has to wonder why this is so.


Is the information being offered out of date?

If the information is out of date, then this is likely to lead to a high bounce rate. For example, if the blog post talks about the best bikes of 2018, well, the manufacturers of those bikes might not even make them anymore. Somebody reading that post will likely think this information is too old; we will likely find an article that states the best E-bikes to buy in 2024 because that’s more up-to-date.

So, the point you’re trying to make is that you might need to go back and update some of your old blog posts to make them more up-to-date and to reduce the bounce rate.

Content thin content marketing

Sometimes, and quite often, many businesses will have blog posts written some time ago or possibly have been written recently that are content-thin. What we mean by this is they are poorly written and don’t offer much helpful information.
For example, somebody looking to fix a leaking tap doesn’t want to read 300 words of text that just seems to promote a certain brand of tax.

They obviously want a better article, one that walks through how to fix the taps, offers in-depth information, and is written by an expert. Therefore, you don’t want 300 words just promoting a brand of taps; you want an article that is helpful and helps you fix your leaking tap.

So, content marketing needs to be helpful, and if any of your blog posts are valuable, they need to be reworded and improved.


Cut the cannibalisation

cannibalisation, which is talking about the same thing too much

This is somewhat of a trap that many businesses that do the marketing themselves fall into, which is repeatedly talking about the same thing. Instead, you have to make sure you have a main page for each of your products or services. Then, on the blog post, you can start to answer questions that your business is frequently asked; however, don’t talk about the same thing once you’ve already created a piece of content marketing to answer that question.

So, for example, if you sell electric cars and keep talking about the same thing, then marketing companies call this cannibalisation. It basically means that the search engines won’t know which page to put on the first page.

What can happen is you end up cancelling your work because, let’s say, you have seven pages or are talking about the same thing, and Google will struggle to know which is the main page selling this product. So what might happen is that all of the pages are not shown. So, this is what marketing consultants refer to as cannibalisation. So basically, have a perfect main page for each product or service. Then, we create blog posts that answer questions that your business frequently asks.

Also, your blog posts are an opportunity to show off your business’s expertise. For example, a manufacturer of batteries for electric cars might suddenly change how the batteries are made. This is, therefore, an opportunity for you to explain to your customers that the battery technology has improved, and in an in-depth blog post, you can describe the benefits of owning a car with this new battery type.


Remove any duplicated content

We mentioned this earlier in the article, but it’s worth mentioning again. For example, if you have any duplicated content marketing, you might have blog posts that have been stolen from somebody else. This can massively damage your business’s marketing, so they should be removed. Duplicated content marketing can, therefore, damage your business’s marketing. It could even result in your business incurring an algorithmic penalty.

Improve, improve and then improve some more

You should take the approach of continuous improvement with your content marketing. With that in mind, a blog post is never really finished; there’s always an opportunity to improve it. It will often need updating as the range of products you sell changes. For example, you might be writing about the ten most energy-efficient electric ovens in 2018, when obviously, this article will need to be updated every year. Therefore, content marketing doesn’t stand. Still, it needs to be improved and updated.


We highly recommend investing your time and energy into writing evergreen content marketing

If you write a good 10,000-word article clarifying that you are an expert on the subject, you might obtain many do-follow backlinks. When you talk to any marketing company worth their salt, they will tell you that one of the main ways to nudge your business onto the first page of Google is to obtain quality backlinks. Now, quality backlinks are not easy to obtain; as a matter of fact, they are tough to obtain.

However, if you create a piece of absolutely brilliant, top-quality content marketing, this simply shows you know your stuff, your business is the expert in what they do, and over time, other businesses may start to link to you. It could be something as simple as a guide explaining why rubber roofs are superior to fibreglass roofs.

Yet a construction company might really like your work and link to it, so it’s simple: Your blog post, plus your evergreen content marketing, is your business’s opportunity to show the whole world that you are an expert at what you do. In return, you might obtain high-quality backlinks.

Come to the experts

If you run a business in the fantastic city of Cardiff and have decided to hire a marketing company, why look any further than us? We have over 10 years of experience helping businesses improve their marketing. So why not give us a ring?

How to build a landing page for your website to improve organic SEO



 In this blog post we talk about how to design a landing page to improve your company’s organic SEO.


 Landing page optimisation


When designing your company website, its important to create how you will design the landing page.

Designing a landing page represents a symphony of design, psychology, and marketing strategy, blending aesthetics with functionality to craft experiences that not only capture attention but convert visitors into customers.

This comprehensive guide delves into the nuances of landing page design, offering you a blueprint for constructing pages that not only draw the eye but systematically encourage users to buy from your business.


The critical role of landing page design


The digital marketplace is a vast ocean of content marketing, your business for example if its based in a capital city is likely to be competing with hundreds of other local businesses.

So you need to design landing pages serve as the beacons guiding visitors to find the products and services they want.

The strategic design of these pages is paramount, intertwining visual appeal with seamless usability to capture leads and drive conversions.

In the context of digital marketing, landing pages are the battleground where first impressions are formed and the efficacy of your marketing efforts is tested.


Designing a landing page

Before a single pixel is placed, the cornerstone of any landing page design is a deep understanding of who is expected to visit- who are your customers?

For instance, a 2018 Google study revealed that personalized call-to-actions (CTAs) based on user behaviour can boost conversion rates by over 200% (source: Google Analytics Insights).


Be clear about what products / services that page is selling

Clarifying the purpose of your landing page sets the direction for its design.

Whether you’re aiming to increase subscriptions, obtain more sales, or promote a specific product, each element must align with this goal.

According to Marketing Sherpa, landing pages with a single focused message are 68% more effective in converting visitors than those with multiple messages (source: Marketing Sherpa).


Write well written titles  

The headline of your landing page acts like a store front, determining whether visitors will venture further.

A compelling headline must resonate with the shopper, promising them a solution or benefit that is too good to pass.


Battle for attention

The battle for attention is fierce, the art of messaging on your landing page becomes your sword and shield.

It’s not merely about being heard; it’s about being understood and remembered. You want to quickly convey the products or services that you can offer, and answer any commonly asked questions, regarding that product. If you don’t the page could have a high bounce rate.

Google Ads Remarketing




How your business could benefit from using Google Ads Remarketing

Welcome to the fascinating universe of Google Ads Remarketing, an indispensable tool for many businesses, helping them to potentially get thousands of more customers every month.

As a marketing consultant, you’re always looking for ways to enhance client relationships and bolster brand visibility.
Google Ads Remarketing offers a unique opportunity to re-engage with individuals who have previously interacted with your clients’ websites, opening doors to more personalised marketing approaches.



What is Google Ads Remarketing?

Have you ever wondered how Google Ads Remarketing breathes new life into customer retention strategies?
It’s a sophisticated advertising method that zeroes in on users who have previously engaged with your website or mobile application.

The brilliance of this strategy lies in its ability to display targeted advertisements to these past visitors as they continue their digital journey across various online platforms.


So, how does Google Ads Remarketing work?

Google Ads Remarketing operates through a simple yet powerful mechanism.
Imagine embedding a discreet piece of code (which soe companies call a ‘tag’) onto your website. This tag is the Sherlock Holmes of the digital world, quietly observing user behaviour and compiling a list of visitors.

Google Ads then uses this list to target specific ads to this audience, ensuring your brand remains a constant presence in their online experience, so for example appering in banner ads.


Helping to enhances conversions

Consider this, it’s generally more straightforward to market to existing customers than to attract new ones.

Because you’ve already established a relationship built on trust. Google Ads Remarketing capitalises on this by keeping your brand fresh in the minds of those who have already shown interest in your company.

According to a study by WordStream, retargeted ads can lead to a 10% increase in conversion rates, proving the effectiveness of this approach.
(WordStream, []).


So what are the benefits of Google Ads Remarketing?

When it comes to cost-effectiveness, Google Ads Remarketing is a game-changer.
By focusing on an audience that has already engaged with your content marketing, you’re not just shooting arrows in the dark.
You’re targeting a receptive crowd, thereby optimising your advertising spend and enhancing the probability of conversion.
Interestingly, Google Ads is often more affordable compared to other pay-per-click platforms, offering a budget-friendly option for businesses of all sizes.


Crafting personalised experiences with Google Ads Remarketing

Personalisation is key in today’s marketing landscape.
With Google Ads Remarketing, you can tailor your ads based on users’ previous interactions with your site.
This could include pages they visited, products they showed interest in, or actions they took.
By providing a more personalised experience, you’re not just selling a product; you’re creating a connection.


Optimizing Your Google Ads remarketing strategy for maximum impact

To maximise the effectiveness of your Google Ads Remarketing campaigns, it’s crucial to understand your audience and segment them based on their interactions with your site.
Employ dynamic ads to highlight specific products or services that users previously showed interest in.
This tactic not only rekindles their interest but also reinforces their connection with your brand.


In conclusion

Google Ads Remarketing is a potent tool in the ever-changing landscape of online advertising.
It’s not just about reconnecting with your audience; it’s about building lasting relationships and creating memorable brand experiences.

By leveraging the power of Google Ads Remarketing, you can significantly enhance your online presence, drive higher conversion rates, and craft a marketing strategy that resonates with your audience in the digital world.

Why it’s so important to improve your website’s user experience (U.X)


Posted on: 18/01/2024



For some businesses, they could be painstakingly working on improving the business’s search engine optimisation for a long period of time. They might be burning the midnight oil, working diligently and carefully improving their on-site and off-site SEO.

However, all of this hard work and effort could be a complete waste of time, unless you consider user experience, (U.X). Many SEO consultants are now believing that this is a very important ranking factor that Google deems as a very important ranking factor, when determining where to rank a website.

For example if you have a main menu that’s particularly difficult and arduous to use, this might be frustrating to shoppers. You business could be missing out on thousands of sales, just because of something as simple as a main menu that doesn’t work as it should.

So, its important to use A/B testing to improve your businesses UX.


Set out your services on different pages

Now this advice might sound really basic advice, but it’s something that we would recommend to anybody who is thinking about having their website designed thinks about. Now a web designer might tell you to opt for what is called a “one-page website”, however we would never recommend this to our customers.

Instead, have a website where you have different services set out on different pages, this makes it much easier to optimise each page and each distinct service. That’s because each page will have its own alt text, its own meta title and description, as well as content marketing and page titles, as well as also a SEO friendly URL extension which is all-important.

Plus also makes it easier for the customer, because they can go to a page, and each page can offer much more depth advice and services or products that you offer, if each item has its own distinct page.

Throughout this entire blog post, we are going to provide you with some detail of how you can improve your website user experience (U.X), then when you start to monitor your businesses organic rankings, you might see them start to improve if you really improve your businesses user experience.


Why Improving User Experience is crucial for improving your SEO

So why exactly should a business improve its user experience, and how does this work help to improving the businesses search engine optimisation?



In the past, we would have you really dodgy SEO companies, would build a rather basic website and start to build thousands of low-quality back links pointing at that website. Thankfully, you can’t use these SEO tactics any more, because they will get your website penalised. (Google Penguin and Panda penalty).

Now it’s all about offering a good customer experience U.X, offering valuable advice to the customer, making it an absolute piece of cake for them to find the products or services that they want.

 Therefore the really large e-commerce websites often spend thousands of hours, perfecting how their website works, (Split Testing) making it easier for people to find the items that they want.

Therefore, this can be simply rewriting the product descriptions so that you more succinctly answer the questions and the details of the customer want answered.

It can also be about helping the customer to better sort their products, they might not want to wade through over 1000 different products, they might just want to simply click to sort products between a certain price range for example.



User experience should therefore be carefully considered

What you most definitely want to do is to carefully consider your websites U.X, for example you should think about how you can make your website super easy to use. This often involves putting yourself in your customers shoes. Also, you often will need to do A/B testing.

You might therefore want to use split testing, and to do this often you need the help of a web design agency.

However, if your engagement does increase of the website, (higher time on site) for example the time on-site figure substantially increases, from say under 60 seconds to then over seven minutes, the algorithms will pick up on this.

By offering a good user experience (U.X) , it’s clear that shoppers are more engaged with the products and services and the advice that you are offering, (the website has a lower bounce rate) therefore you are deemed to be offering a good customer service and offering good quality advice.

Because of this you are likely to move up Googles ranks, of course this is not something that happens overnight, you do need to work on it diligently over a sustained period of time.



Gone are the days of using rubbish SEO tactics

For a while, less so now, various seo companies, which would use what is called spun content, sometimes using “cloaking” techniques to try to hide keywords on a page. However, these techniques are no longer used as they will result in a Google Penalty.

Instead, what is needed is a lot of time spent “split testing”, and improving your website. Just as you gradually improve a race car to get it ready for a race, by fine-tuning and making slight alterations to the engine, you need to do this with your e-commerce website.

What you, therefore, need to do is make slow and gradual changes and monitor to see if these are improving your business’s search engine optimisation (SEO).



Your website needs to be mobile-friendly

Let’s say somebody is busily walking down the street, and they have a smartphone in their hand, and their shopping for a new washing machine, as they has just packed it, it’s no longer working.

So what they are doing now is shopping around on various e-commerce websites and are looking to purchase a washing machine with a long guarantee period.

Now, if your website simply has a poorly designed mobile version of the website, and its challenging to use; for example, instead, there is a nice and neat product description using bullet points, there is simply a huge amount of text which is off-putting to the customer.

They may land on the website and think, well this website so cluttered, I can’t find the information I need, for example, how long the guarantee period is on the washing machine.

This is most likely to lead to a high “bounce rate”, and when you talk to many leading SEO consultants, they will tell you that if your website has a very high bounce rate, this is a surefire way of damaging the business’s search engine optimisation (SEO). It basically says that shoppers are not interested in what you have to offer, looking at say the homepage, they may leave after a few seconds. This means that the business has a high bounce rate.

This basically shows what us SEO consultants refer to as low engagement.

If there’s a high bounce rate and low engagement with the website, the time on-site figure is also low, and the bounce rate is super high this is a surefire way of damaging the companiessearch engine optimisation.



We live in the superfast world

Whether where stuck in traffic on the way home from work, or we are in a long queue at the supermarket, or you are simply waiting to use a treadmill at the gym, often we don’t want to wait very long for anything.

We have therefore become quite impatient, yet this is with good reason, as we often work long hours and time is valuable to us.

Now this needs to be kept in mind when you are designing and building a website, because if your website even a second slower to load than some of your main competitors, then this could put your business at a strong disadvantage. It could again increase the bounce rate, potentially meaning that you’re missing out on a lot of valuable sales.


Do carefully consider your website’s navigation

For quite a long period of time, in web design, when a lot of companies favoured what is called a minimalistic website, often it meant that the website is so basic, its hard to improve the seo.

This often meant that for example, you would have the main menu, which wouldn’t be clearly put across the top of the website, instead however, you would have to hover your mouse over a button for to appear.

Then instead of having an ample amount of pages, some businesses aim to consolidate products into a much bigger groups and services as well. Sometimes, therefore only having say 7 pages or less.

What we would recommend at our search engine optimisation agency, is not to have an overly simplistic design, instead put yourself in your customer’s shoes.

And think how you make it really easy for them to find the services or indeed the different items that they wish to purchase.

How can you make that main menu very simple to use, so that they can find the items that they want with the minimum amount of clicks?


Nice easy to read text

Some businesses go for rather fancy text, however, what we would say is think about making the text easy to read.

It is often quite good to have your website designed like a newspaper, with black font and a white background. The nice large font that’s very easy to read.

What this allows is for the reader to simply read the blog post for longer, if the reader on the other hand feels that their eyes are becoming strained and rather tired reading a difficult-to-read font, then again this is likely to lead to a high bounce rate for your business moving forwards.

How long should our blog posts be?


What should the word count be of each blog post we add to our website?



In the ever-evolving realm of organic SEO, the debate around the perfect word count is as old as the discipline itself. Some companies, say don’t waste your time writing any more than 700, yet the top SEO companies in the world, well regularly publish blog posts that are anywhere from 3,000 to 5,000 words on a fairly regular basis.

Yet, as UK-based marketing consultants adept in the art of digital persuasion- we help companies sell everything from claw-legged baths, to helping to promote some of the best lawyers in this area. We understand that this question isn’t just about numbers; it’s about understanding the rhythm and flow of effective online communication.

What should the word count be?


Let’s cut to the chase: Is word count crucial for SEO success?

Well, in short yes.

Consider word count as the rhythm of a song, not the entire melody. While there’s no magic number that guarantees SEO triumph, the length of your content marketing ultimately does have a strong collaborating factor in where your website ranks. 700 words is unlikely to cut the mustard, 3,000 words of absolute quality advice. That’s written by an expert, written in a way that the author understands Google’s EEAT and has written quality work- well this my friend is likely to improve your company’s SEO.


When it comes to different types of content, one size does not fit all. A blog post might need to be 2,000 words, a white paper might be 10,000 words.


Product Pages

These are your quick steps to guide you as to how long your business’s content marketing should be.
Blog Articles – how long should the word count be?

Here, the dance varies from 300 to 3,000 words. Aim for just over 1,000 words, but make sure your writing quality work, which meets the standard that Google advises in Google EEAT advice.
Most blogs find their rhythm between 750-1000 words, swaying to the tune of the topic and purpose.


Value quality over volume

Always aim to supply top-quality advice, make sure that either an expert on the subject writes the work, or you work with an expert to get some advice, and incorporate this into your written work.

Whether it’s a blog post or a white paper, ensure every word contributes to the user’s understanding.


Quality must be the cornerstone of all your written work

In conclusion, while the question of the ideal word count for SEO content remains a nuanced one, as it really depends on how many words are required to sufficiently answer the question.

the emphasis should always be on quality and relevance. As U.K marketing consultants, we’re not just creating content marketing; we’re crafting written work which is top quality, building knowledge, and engaging with our audience on a deeper level. We follow and understand Google’s EEAT, and therefore make sure that our written work is quality.



While keywords remain a cornerstone of SEO, their use has evolved- you should naturally writte them into the sentences.. It’s no longer about stuffing as many keywords into your content marketing as possible- this doesn’t work. It will result the business incurring an SEO penalty. Instead, it’s about strategically placing them where they read naturally into the sentences, and add value. So, keep this in mind when writing your work, just think “how can I best possibly answer this question”? and also think, how can I leave the reader thinking, this company are the experts at what services or products they offer.
Content marketing structure

A well-structured article is like a well-organized library — it’s easy to navigate and find what you’re looking for. Use headings, subheadings, bullets, and numbered lists not only for aesthetic purposes but to guide your reader and search engines through your content marketing. A clear structure also helps in highlighting the key points of your article, making it more scannable and user-friendly.

Long-form content marketing and evergreen content marketing

While brevity has its place, there’s a growing trend towards long-form content in the SEO world.
For example, take this as an example, have a look at say “SEO Companies in the U.K”- to rank on the first page nationally, you need top quality SEO, and for that to happen often the content marketing need a very high word count.

Embracing EE-A-T, which stands for Experience. Expertise, Authoritativeness, Trustworthiness

Google’s emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness (EE-A-T) is a game-changer. Showcasing your expertise through well-researched and accurate content marketing, that must be well written establishing your authority by citing reliable sources, and building trust through accurate, helpful information, can dramatically improve your SEO performance.

How to use “Google Local Services Ads” A detailed Guide for marketing consultants

We have all heard about Google Adwords, but what about Google Local Service Ads?

Well, you might not have heard of these, yet they can be very effective in helping your company to draw in more business. They are quite simply revolutionising local advertising.


Welcome, fellow marketing consultants, to a profound exploration of Google Local Services Ads (LSA), a game-changer in the realm of targeted advertising. If you are using Local SEO, Adwords, yet your clients still need more leads, then we would definitely recommend setting this up, its quick and easy to do.

This in-depth analysis is designed to enhance your marketing arsenal, making you a formidable force in the competitive landscape of local advertising.


Assessing the suitability of Google LSA for your business

Google LSA is an invaluable addition to your marketing strategy- yet this is not for all companies, its particularly for service-oriented businesses- like local fencing contractors for example. It’s crucial to view Google LSA not as a replacement for PPC but as a complementary approach. By running both, you enjoy location-specific targeting with Google LSA, while maintaining broader coverage with Google PPC ads.

Google Local Services Ads represent a pivotal shift in how local services are marketed online. As we are well known marketing agency in Britain, we urge you to integrate this tool into your strategy. Embrace the power of Google LSA and watch your business thrive in the ever-evolving landscape of digital marketing.

Google LSA’s pricing model

Google LSA’s pay-per-lead structure is a breath of fresh air in the advertising world. And could be used at times of year, where some businesses simply need more sales, for example, a fencing business may find, the month of December a quiet month. This might just be due to the cold weather, and therefore, people are not focusing on improving there gardens as much. Yet, by setting up Google LSA’s- you could get more leads, say just for the winter months and then switch this advertising off in the summer months. Thats because in say peak of summer your Local SEO, may well be drawing in enough customers.


How do Google LSA’s work?

This model charges you only when potential customers interact with your ad, whether through a message, call, or booking. This approach not only enhances cost-effectiveness but also eliminates wasteful ad views that often plague traditional campaigns.

Google Local Services Ads

Imagine a world where your ads reach the exact audience needing your services at the moment they search on Google. This isn’t a dream but a reality with Google LSA. It’s a niche and highly effective tool for specific businesses, setting itself apart from the traditional Pay-Per-Click (PPC) also known as Google Adwords model with unique features such as placement, payment structure, and ad content.

Google LSA Features and eligibility

Google LSA is not a one-size-fits-all solution. Its effectiveness lies in its exclusivity to service-oriented businesses, particularly those addressing home and property needs such as plumbers, electricians, and builders. To leverage this powerful tool, first, ensure your business fits within its eligible categories, a crucial step often overlooked by many. Google LSA’s standout features include:


Prime positioning at the top of search results.

Smart ad copy, dynamically created by copywriters from your ratings and location.

Direct leads through phone calls, messages, or bookings.

The prestigious ‘Google Guarantee’ badge, therefore enhancing trust and credibility.


The main advantages of using Google LSA

Understanding Google LSA’s benefits will give you an edge in crafting compelling marketing strategies. You could use these alongside your organic seo, plus optimising your companies Google My Business listing, to help bring in as many leads as possible. These benefits include:


Exceptional Cost-Efficiency

Google LSA operates on a cost-per-lead basis, eliminating wasted budget on irrelevant clicks, a significant pitfall of traditional Google Ads.

Increased Lead Generation

By occupying a prime spot in search results on Google and boasting features like the Google Guarantee, these ads significantly boost traffic and genuine business inquiries.

Simplified setup process

Setting up Google LSA is a breeze compared to the intricate process of Google Ads, making it a more accessible tool for businesses.

Transparent budget management

With clear cost-per-lead figures, Google LSA provides unmatched transparency in evaluating campaign effectiveness.


Best Practices for optimizing Google LSA

To maximize the potential of Google LSA, consider these optimisation tips:


Establish Your Business as Trustworthy

Google LSA requires thorough vetting and customer reviews. Ensuring completeness and accuracy in your profile is crucial for approval and success.


Clarify Your Service Offerings

Update your service listings regularly on the Google LSA dashboard.

This clarity helps attract the right customers and avoids time wasted on unfulfillable inquiries.

Promptness in lead response

Fast response to leads not only increases conversion chances but also enhances your reputation and rating on Google, essential for long-term success.



How to enhance your website’s SEO by using effective Schema Markup


How to use “Schema Markup” to enhance your Business SEO


In the rapidly evolving world of SEO, Schema markup has emerged as a crucial element to improve a company’s local SEO, applicable across various industries.

This introductory guide aims to demystify the concept of Schema markup, offering a primer on its essentials and demonstrating how it acts as a communicative bridge between your website and search engines such as Google, and makes it clear to them to understand your business’s NAP information. You can also use schema to mark up for example, product reviews, which may then even get used by Google, to turn into a rich snippet. By providing contextual clarity, Schema markup empowers search engines to forge connections among web pages and concepts, enhancing the overall visibility and understanding of your site’s content marketing.

What is Structured Data?


Structured data, or Schema markup, serves as a universal language designed to facilitate much clearer communication with search engines, such as Microsoft’s Bing, or Alphabet’s Google search engine.

It’s a coding standard that aids search engines in comprehending the context embedded within a webpage’s content marketing. Imagine Schema markup as a structured framework categorising online information- such as marking up your business’s NAP information.

Among its over 800 variants, some manifest visibly in search engine results pages as “rich snippets”– which if your business obtains a rich snippet, it can sometimes drastically increase your website’s CTR.

Who invented Schema?


Originating from a collaborative effort by tech giants including Google, Microsoft, Yahoo, and Yandex, Schema markup, derived from, is universally decipherable across all search engines.

This data can be incorporated either on individual pages, or across an entire website, depending on the Schema type, to better define and elucidate different content elements.

What are Rich Snippets?


Rich snippets stand as enhanced search result listings within Search Engine Results Pages (SERPs), offering detailed and informative content directly in search results.

Examples include product schemas displaying ratings, prices, stock statuses, site links search boxes for direct site searches, and recipe schemas revealing ratings and preparation times.

The significance of rich snippets lies in their ability to attract user clicks.

A Milestone Research study analysing over 4.5 million queries found a 58% click-through rate for rich results, significantly higher than the 41% for standard results.

How to use Schema Markup to improve your company SEO


Schema markup operates by tagging elements with code, informing search engines about what that element is, such as the companies address.

Although some vocabularies are yet to be developed, offers a comprehensive list of markups that can be utilised to enhance a page’s readability for search engines, thereby improving content comprehension.

Which type of Structured Data / Schema should my business use?, JSON-LD, and Microdata?


Structured Data is a standardised format that classifies content marketing by pairing it with recognised values, aiding search engines in categorisation.,, a collaborative project among major search engines, provides a universally accepted set of definitions for Schema tags.


Microdata, an HTML specification


Microdata, an HTML specification, nests metadata within web page content, while JSON-LD (JavaScript Object Notation for Linked Data) functions similarly but is preferred for its ability to apply to entire web pages via the <head> tag.


Crafting Your own Schema Markup


Creating Schema markup has become increasingly accessible, thanks to A.I tools, templates, and various online platforms- Google has a free tool, where you can highlight text, and generate schema, we would recommend using this.

For effective implementation, understanding the specific Schema markup needed is crucial.

Tools like Google’s Structured Data Markup Helper and JSON-LD generator simplify this process.


Continual evolution and adaptation in Schema Markup


Staying ahead in SEO requires continuous competitor analysis and adaptation to new Schema introductions.




In an SEO landscape inundated with content marketing, Schema markup stands as a vital tool for clarifying page context and potentially earning rich snippets to boost SERP visibility and click rates.

Beneficial for both large-scale and local SEO campaigns, Schema markup holds no downsides.

Embark on integrating structured data into your site today, or consult with our expert team for technical SEO implementation assistance.

What are “long tail keywords” and why are they an SEO game-changer?



Long tail keywords

You’ve probably heard a bit about long-tail keywords when reading about how to improve your SEO on websites such as Moz?
Long tail keywords are like the unsung heroes of SEO – not always in the spotlight, but they pack a hefty punch.


Why long tail keywords are absolute gold for your business



Picture this just for a second, you’re running a nifty little shop in the heart of the Cardiff’s city, centre? And you want folks to find you, not just any Tom, Dick, or Harry, but the ones who are really looking for what you’ve got to offer- that are ready to make a purchase. That’s where long tail keywords come into play. These are the search terms that are longer than your usual two-word phrases, often ringing in at three words or more. And the best part? They’re usually the customers that know what they want, and may well be ready to buy?
For example, someone searching for an exact model of Sony television, there likely to know what they want to buy and may well be ready to make a purchase.


What are long tail keywords, Anyway?

Think of long-tail keywords as the key to unlocking a treasure trove of the right kind of organic traffic for your website. They’re the more specific, more targeted phrases that folks use when they’re pretty sure about what they’re after.
Like, if you’re in the business of selling handmade, eco-friendly socks made from bamboo fibres, you’re not just looking for “socks” – you’re after “handmade eco-friendly bamboo socks”, see?

The big three: why long tail keywords are a must if you want to improve your companies organic SEO



Let’s face it, when folks are searching online for socks, televisions, or a wood-burning stove! They’re not just typing one word in Google, they might be, but it’s more likely they are writing more detail, such as “wood burning stoves made by Aga”. They’re asking full-on questions or typing in detailed phrases.


Less Competition

With long tail keywords, you’re not jostling for space in an overcrowded market.


Conversion rates

It’s simple – the more specific the search term, such as “diamond rings, made using white gold, for sale in Cardiff”- the more likely you are to obtain customers who are looking for exactly what you’re offering.


Quality over quantity

It boils down to this: would you rather have a bunch of window shoppers or a handful of serious buyers coming to your website. If it’s the latter, then long-tail keywords are your best mates.

Ready to start optimising your company website for long-tail keywords

If you’re keen to improve your company’s organic SEO, look no further than our agency, we really know our stuff when it comes to SEO.


Long tail keywords can be your ticket to SEO success

In conclusion, if you’re not using long-tail keywords as part of your SEO strategy, you could be missing out on a massive opportunity to drive targeted, high-quality organic traffic to your site.
It’s not just about being found; it’s about being found by the right people.



In this section, let’s delve into some common questions and provide detailed, expert answers about long-tail keywords, their importance in organic SEO, and how businesses can effectively incorporate them into their digital marketing strategies.

Mastering e-commerce advertising: Innovative marketing strategies to help your business to increase sales



E-commerce SEO

In the bustling realm of e-commerce, standing out is not just a goal, for most businesses its an absolute necessity. With millions of transactions happening online daily, if your business is not in top 3 results on Google, your potentially missing out on a huge amount of business.
The digital marketplace has become the new frontier for retail- that’s why SEO agencies, such as Adore are busier that ever.
But here’s the twist: getting noticed among the sea of online stores isn’t about breaking the bank- we can come up with clever marketing solutions, that are also affordable. It’s about crafting a savvy digital marketing strategy that speaks volumes without shouting.


Is your business using social media to help increase sales?

Imagine a world where thousands, upon thousands of potential customers are just a click away.
That’s the power of social media for e-commerce- you can gain more followers, likes, and mentions of your business, which can also help to improve your company’s organic search engine optimisation. Every day, users collectively spend hours scrolling through their feeds- so as business owners, we have to make sure our business appears there.
Whether it’s a clever Facebook ad with a nifty call-to-action or an Instagram, we can help. We are one of the most established SEO agencies in Cardiff, so we can help your business to improve your SEO, and we can manage your company’s social media accounts as well.


Content marketing and how it can help your E-commerce Brand

Quality over quantity – that’s what Google is looking for.
Always place quality over quantity.
that’s the mantra for winning over social media audiences as well, don’t just keep publishing endless posts on say Facebook, instead, come up with clever advertising which will grab your audiences attention- then help turn that attention, from shoppers into sales. It’s not just about getting your product out there; it’s about telling a story.

Google Ads: Adwords can help your business to instantly gain more sales

Think of Google Ads as a quick way to drum up more business. Whether you’re a novice or a seasoned marketer, integrating Google Ads with platforms like Shopify can catapult your website to the top of Google’s search results. And with the surge in mobile shopping, ensuring your site is mobile-friendly isn’t just a good idea—it’s critical.



Tailoring your E-commerce advertising strategy

There’s a world of advertising options waiting for you, each with the potential to elevate your e-commerce venture to new heights. We can help you to gain more sales, whether it’s via organic SEO, or Google AdWords, and we can also help to promote your business on social media, such as on Facebook, and Instagram.


Ready to improve your E-commerce marketing?

If this whirlwind tour through the world of e-commerce SEO and advertising has sparked your interest, remember, this is just the tip of the iceberg. The digital marketplace is evolving, and so should your marketing strategies

How does Google rank websites?

Written by: Ryan Walsh

Date: 30/12/2023

It’s not just a question that business owners will ask themselves- it’s also something that marketing agencies like ourselves constantly have to consider. That is How does Google rank company websites?

The reason for this is vital for a lot of businesses to get onto page one of Google. However that task in itself, well its not easy. Google employs complex algorithms, which don’t stay static and unchanged- they are constantly being improve.

So Google is constantly adjusting its algorithms, sometimes making rather small changes, sometimes on the other hand making huge changes, called “Google’s Core Updates”.

It’s unknown how many algorithm engineers work on perfecting the algorithm at their HQ, with a business the size of Google, its quite safe to say they have vast resources constantly perfect its algorithms.

So therefore us SEO consultants, we are kept on our toes. We have a very complex job on our hands, we have to try and improve our clients SEO as far as we possibly can. However we are dealing with a Rubik’s cube and constantly changing. It doesn’t stay the same for long, the algorithm is shifting, and that what our SEO team love, that’s staying on top of, and learning how Google’s algorithm is changing, evolving and improving.

It does boil down to what are called “on and off-page SEO factors”

The simplest explanation we can offer for how search engine optimisation works and how Google ranks websites, is Google works out how strong the businesses on-page and also off-page SEO factors are.

This can range from backlinks, to how good the company has internally linked its pages.

Now this explanation is way too simplistic, because in reality there are over 200 ranking factors which Google’s algorithms takes into account and considers, when working out where to rank a business.

Then there’s the matter of whether that page or blog post, can even be placed in the Google index itself. Is it good enough to even be indexed? Because for Google to even rank that page, in its index, it has to be a certain quality through to even be placed on the index.

Googlebot will first “crawl and index” that page, then Google’s algorthim will assess the quality of the page, is it good quality?
A lot of pages are immediately deemed as “low-quality” and “spam”, and therefore never make it into Google index.


Google’s Algorithm Explained

So how does Google rank websites?

This is fairly complicated to explain, yet it can be broken down into different parts to help us to explain it more simply:

Googlebot and crawling and indexing

So you have to think about is Googlebot a bit like a spider, so its like a giant spider which is roaming around trying to find an insect. However it’s Googlebot job to find new content marketing and new websites to “index”.

Googlebot will then assess the quality of the website or the content marketing, and whether it’s worthy of adding to the index. If it’s clear that the work is high-quality and follows Google E-EAT, (Experience, Expertise, Authoritativeness and Trustworthiness) then it’s likely to be added to the index.

Google’s algorithm

Then basically Google’s algorithm job to assess how good is that piece of content marketing is?

For example Google’s algorithm will ask:

– Is the content marketing original?
– Is it well-written?
– Does it satisfy Google’s E-EAT?
– Are there any backlinks leading to that page?
– Is the dwell time high?
– Is the bounce rate low?

Then Google’s algorithm will decide where the page should rank, should it rank in the first 10 pages of Google? Should it be on page 1 of Google? Or should it for example be ranked on page 7 of Google?


It’s also important to remember that Google algorithm will decipher how many high-quality backlinks lead to that particular page or blog post.

If a page has a huge number of high-quality backlinks, or even just a few, from high quality sources, let’s say from the Independent Newspaper, this will help improve the businesses SEO.

That pages which earned a lot of high-quality links, which are sending a large amount of link equity through to that particular page, and that page is likely to rank much higher on Google.

Let’s say for example Ford, the car manufacturer release a new vehicle onto the market and they create a page explaining the benefits of owning a brilliant Ford vehicle.

It’s likely that that page is going to get a huge amount of incoming quality backlinks. The page is likely to have backlinks from numerous motoring journalists websites, such as Top Gear, various car magazines, such as WhatCar, as well as also car dealers based all throughout the country linking to that page.

These backlinks are therefore likely to be relevant, they are high quality, and they will be built in a white hat way, that page will soar up Google’s ranks and will most likely rank on page one of Google.

How does Google assess the quality of the page?

NLP, will or Natural Language Processing

What Google wants businesses to do is to publish a page which is very good quality, so that a shopper thinks that excellent information that is offered.

One of the ways that Google will do that is to natural language processing or “NLP” for short. Google, has a really good understanding of how sentences should be written, if they flow nicely and written to a high standard. Basically if they have been written for humans, and not just to try and improve the businesses search engine optimisation.

If on the other hand the company makes the mistake of trying to over optimise the sentence, with keyword stuffing it with keywords, this is a big mistake. It will lead to a Google Panda penalty.

Built into Google’s excellent algorithms, what are called “spam filters”, these have been enhanced and perfected over many years, to notice if the pages spam and low quality.

So, let’s say for example that the company hires the wrong digital marketing agency, and they keyword stuff a paragraph, will this could lead to a Google penalty.

Google’s algorithm uses over 200 various ranking factors

When you talk to most really good seo consultants, which are at the top of a game and well respected, they will often tell you not to focus overly on improving a business’s search engine optimisation- though this might seem odd at first but let us explain further.

The really good SEO consultants, such as the ones working for our prestigious and well-known agency, they will tell you that what you should do instead is focus on the quality of the work, offering a good U.X and offering brilliant customer service to the customer.

So just as you are let’s say you are within a shop, say John Lewis- everyone knows they offer absolutely fabulous high level of customer service to all their customers.

This is the mindset that you should adopt when you are enhancing your businesses search engine optimisation. That’s to say, offer good customer service, and offer high quality, super useful information. Then as more and more customers find you website is offer good customer service, and the following is likely to occur:

– The bounce rate will decrease
– The number of backlinks may increase
– The dwell time is likely to increase


Put yourself in your customers shoes
What you should do is put yourself in your customers shoes, and into offer the best customer service you possibly can.


User experience

When you go on various SEO company websites, they often talk about enhancing the businesses user experience.
To break that down what that actually means, and explain it in simpler terms, it just basically means making it easy for your customers to find the products and services they want to buy. As well as that offering the best possible customer service you.
So here are some of the ways you could improve your businesses user experience:


Content quality
You can offer a really high quality content marketing, which addresses commonly asked questions which your business frequently gets asked.


You could build quality backlinks, helping more people to find the content marketing. For example, lets say a company wish offers awards to solicitors, place you as their number one company in Wales, a lot of people are likely to click the link, and find your solicitors practice.

Page speed

It’s important that your website is superfast, and incredibly fast hosting might be expensive but in our opinion it’s worth every penny.

If the website is too slow, this is likely to contribute to your company’s bounce rate rapidly increasing, which when you talk to any good marketing agency, they will tell you that’s negative your businesses seo.


It’s important to make sure that you have a mobile version of your company website is well designed.

Domain authority

Work on improving your businesses domain authority, use the best and latest white hat seo methods to do this.

Major Google algorithm changes

Way back in 2011, Google launched “Panda Update” which cause a seismic change in terms of where many businesses rank. Websites with low quality, spam or poorly written content marketing were penalised sometimes overnight.
Some of these businesses might not have even recovered from that large algorithm update that was rolled out by Google. This has to be kept in mind, that you should look for shortcuts when trying to improve your businesses seo, instead don’t look for shortcuts, and instead only implement quality work.