A beginner’s guide to Search Engine Optimisation


Decoding SEO

Alright, Governor, let’s have a chinwag about SEO or Search Engine Optimisation if we’re being proper. If done correctly, it’s your golden ticket to shooting your website up to the top of Google. Therefore, many businesses use search engine optimisation to reach the top of search engine results, bringing loads of organic traffic to your digital doorstep.



The main pillars of SEO (search engine optimisation) are how to build a solid foundation.

SEO’s not just a one-trick pony; it’s built on three sturdy pillars that can help improve your business’s search engine optimisation over the long run. Too many companies look for quick wins and think they can cheap the algorithms; this approach to SEO never works. Only invest your time into creating high-quality SEO. On-page, off-page, and technical SEO. Getting a grip on these is like finding the keys to earning your business on the first page of Google.

On-page SEO

This is all about making it clear to the search engines what that page or blog post is about. You’ve got to be a bit of a wordsmith, using the right keywords without overdoing it. It’s possible to optimise a page by mentioning a keyword too much; this can lead to the business incurring a Google penalty. It’s like seasoning your fish and chips – adding salt and vinegar can enhance the flavour, but adding too much will ruin the dish.

Off-page SEO

This is where you get other reputable sites to vouch for you, like having a mate who tells everyone how brilliant you are. Yet, with this, it’s all about building and following high-quality backlinks to your website. Businesses with hundreds, thousands, or potentially millions of quality links from only their website would rank on the first page of Google. It’s all about backlinks and making connections.

Technical SEO

Technical SEO is like tinkering with your car’s engine to make it smoother. That’s to say, it’s about making your company website super fast and adding elements such as schema markup so the search engines can find important information about your business, such as your company’s NAP formation. Here, you’re ensuring your website’s backend is as sleek as a new Aston Martin, ensuring it loads fast and is easy for search engines to read.


Measuring your SEO Success- we recommend using Google Analytics and Google Search Console

You can’t manage what you don’t measure. For example, you can enter a race without timing how fast your vehicle is. This is the same with search engine optimisation; you should measure essential metrics such as your company’s bounce rate, how many organic visitors you are getting and the dwell time, which indicates how long the shopper spends on your website. Tracking your SEO performance is like having a shop manager keeping an eye on things, ensuring you’re on the right track.

SEO’s future

SEO isn’t static; it evolves faster than fashion in Camden Market. What we mean by that is that you might employ a digital marketing agency that really knows its stuff, yet fast forward, say, five years, and the methods might become outdated and stale. Therefore, you need an online marketing agency with its finger on the pulse. Staying ahead of emerging trends and best practices is critical to keeping your website in the limelight.


Now, let’s have a gander at the FAQ section, shall we?


What exactly is SEO, and why does it matter?

SEO is like your website’s personal trainer, getting it in top shape to compete in the digital marathon. What we mean by this is improving your business search engine optimisation, which is a bit like training at the gym. As soon as you stop training, it’s possible to become unfit, and many other people at the gym might become more fit and new. However, if you keep persevering and working out, you could be the best person to match.

This is the same as search engine optimisation; the more you improve your business’s SEO, the more likely you will rank high on search engines such as Bing and Google.

Are keywords still important in SEO?

Absolutely! But it’s not about stuffing your content marketing like a Christmas turkey; it’s about using them wisely. So, we mean that you don’t want to keep repeating the exact keywords repeatedly, as this can lead to what SEO consultants refer to as over-optimisation issues. Instead, naturally, key the right words into the sentences on each page or blog post and don’t write to the search engines; to try and improve your business’s optimisation, write beneficial information that will help your shoppers.


How do I know if my organic SEO efforts are working?

Keep an eye on your organic traffic, rankings, and engagement. It’s like checking the scoreboard at a footie match.


Can small businesses compete with big ones in SEO?

Sure, they can! It’s like David and Goliath; we all know how that story ends. Yet, at the same time, it’s also important to be realistic; if a large company is planning a lot of money, potentially millions of pounds, into their digital marketing every year, this means they will have a lot of staff working on improving the company’s search engine optimisation.

So often, it comes down to his time, as small businesses won’t have the time to implement as much search engine optimisation. That said, some SEO consultants are brilliant at what they do, and we employ some. They can help businesses to improve how many organic visitors they receive each month.


How often should I update my SEO strategy?

SEO is a bit like the Welsh weather – constantly changing. Keep your marketing strategy as fresh as your morning cuppa. So, we recommend evaluating the search engine optimisation strategy every year to see if you can do things differently to get better results.


Is technical SEO really that important?

It’s as essential as having a good engine in your car. Without it, you’re not going anywhere fast. This is why you need to employ a marketing agency that really understands how to improve your business’s technical search engine optimisation.


How important are backlinks?


The power of backlinks:

Think of backlinks as nods of approval from other reputable websites. That is if the backlinks are built with good quality. These digital endorsements tell search engines, “Oi, this website’s got something good!” You boost your site’s credibility by securing high-quality backlinks, perhaps through guest posts or collaborations.


Technical SEO: The under-the-hood magic for optimising your website


Technical SEO

Technical SEO is akin to tuning a classic British sports car – it’s all about ensuring everything under the bonnet (or hood, for our American friends) works flawlessly. It’s about making sure that the website is fast and that it can be crawled and indexed to appear in Google’s results.


Speed and Performance

A website should load faster than it takes to brew tea. What we mean by this is that we would highly recommend paying for high-quality superfast hosting, and we would recommend choosing a hosting company here in the United Kingdom if most of your customers will be in this country, too. The reason for that is the hosting is likely to be faster than choosing a hosting company, say that they are based in the United States.