Unlocking Success: A Witty Guide on Analysing Local SEO Competition


Dive into an engaging and hilarious journey through the world of local SEO competition analysis. Uncover secrets, learn tricks, chuckle at jokes, and arm your business with knowledge to outshine the competition!


Ever thought about taking a look at what your local business rivals are up to? Any good digital marketing agency, should write a comprehensive marketing strategy. And in order to beat your competitors search engine optimisation, you have to first appreciate how much work your direct competitors have completed.

So for example, do they have 1000 quality backlinks? If they are a business located within Cardiff, how many of these backlinks are from local businesses?


How good is their on-site search engine optimisation? For example, how good are the main pages?

How long does it look like they have been investing search engine optimisation? For example, if they have been investing for 10 years, well one thing is for sure a business that just starting to invest in search engine optimisation has a huge amount of catching up to do.

In the heart of the city, where competition is as fierce as a football match between old rivals, mastering the art of local SEO is your ticket to the champions’ league. So, pull up your socks, grab a cuppa, and let’s dive into the nitty-gritty of analysing local SEO competition – with a pinch of humour and a dollop of interesting facts, of course!

“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” – Socrates

Why bother with local competition?

  • Understand Your Rivals: Knowing your competitors is like knowing the back of your hand!
  • Improve SEO Strategies: Uncover effective strategies and refine your approach.
  • Learn and Adapt: Don’t copy, but learn and adapt for your own gain.
  • Find Keywords: Discover what keywords they’re chasing after.
  • Utilise Tools: Explore SEO tools and audits for competitor analysis.
  • Analyse Social Media: Spot their social presence and activity.
  • Aim for Higher Rankings: Strive for a better position on SERPs.

The importance of staying ahead

the thing with search engine optimisation is if you stand still and don’t use the latest SEO methods, then very quickly your business could start to fall behind the competition.

Oi! It’s a tough world out there, and if you’re not keeping an eye on the competition, you might as well be driving with a blindfold.

Roll up your sleeves, it’s time to delve into the competitors’ websites!. Look at the usability, customer experience, page loading times, and keyword usage. No copying, just learning!


The quest for keywords

Google My Business and its Wonders

If your business doesn’t have a Google My Business page yet, you’re like a ship without a compass! Analyse competitor listings, read customer feedback, and find your unique selling points. It’s time to shine on the map!


Backlink Bonanza

Backlinks are like the confetti of the digital world! Analyse your competitors’ backlinks and discover high-quality websites you could utilise. Did you know that the average web page has 62 backlinks? Time to get linking!

Social Media

A business without a social media presence is like a fish without water! Check your competitors’ profiles, on Facebook, see what your competitors are posting, for example what products are they promoting this month?, and find out which platforms they’re on.

Climbing the SERP Ladder

How are your competitors ranking on Google? Aim for higher, strive for better, we have helped so many Welsh businesses to get on the first page of Google and become the digital king of the hill! The first page of Google captures 71% of search traffic clicks – we’re aiming for the top!
In matter of fact, we have some of the most highly experienced seo consultants, in Wales working for us.



Well, there you have it, folks – a hearty guide filled with knowledge on analysing local SEO competition. It’s been a thrilling ride, hasn’t it?

In this competitive digital realm, staying ahead is no walk in the park. It’s like a perpetual game of cat and mouse, where everyone’s chasing after the cheese of success. And let’s be honest, who doesn’t love a good chunk of victory cheese?

Remember, this journey isn’t about copying the competition – it’s about learning, adapting, and finding your unique path to success. It’s about uncovering opportunities, refining strategies, and positioning yourself as the cream of the crop!

We’ve talked about the importance of backlinks, the wonders of Google My Business, the thrill of social media, and the quest for higher rankings. We’ve laughed, we’ve learned, and hopefully, we’ve ignited a spark of curiosity and determination to make your business shine even brighter!

So, what’s next on the agenda? Well, armed with this newfound knowledge, it’s time to roll up your sleeves and get to work! It’s time to implement what you’ve learned, refine your strategies, and climb the ladder of digital success. The world of local SEO is vast and ever-changing, but with determination, knowledge, and a sprinkle of humour, there’s no limit to what you can achieve!

As we wrap up this enlightening and amusing journey, let’s not forget the wise words of Socrates – focus on building the new.


F.A.Q Section:


Why is local SEO analysis crucial for my business?

Local SEO analysis is like having a secret recipe! It helps you understand your competitors, refine your marketing strategies, and find opportunities to outshine others in the local market. It’s a key ingredient for digital success!


 How can I analyse my competitors’ websites without plagiarising?

It’s all about observing and learning! Look at their usability, customer experience, and SEO strategies. Take notes, find what works, and adapt these ideas, but never ever copy, because this will damage your seo, and also most likely lead to a solicitor’s letter being received.


Are keywords really that important for SEO?

Absolutely! Keywords are still an important part of seo– they can make it clear what your content marketing is about, make sure they are written in a white hat way.


How can Google My Business improve my local presence?

Google My Business is like having a digital storefront! It helps you appear on maps, showcases customer reviews, and provides essential business
are you looking for a digital marketing agency in Wales? We have over 10 years experience, we are therefore one of the most experienced seo agencies here in Wales. If you would like a free quote then why not call us?