This article has been written by our senior SEO consultants at our digital marketing agency in Cardiff, South Wales. As a well-known agency it is obviously a question which we get asked very frequently.
However, what we would say is that it doesn’t matter what size business you run, whether it’s a really large conglomerate business that trades across the entire globe or you run a small local business, the principles are still the same in terms of that you must invest in top-quality white hat SEO and never to invest in low-quality seo, as the business could incur a penalty.
Our senior SEO consultants have therefore all sat down to help write this long article (nearly 8000 words!) to explain as clearly as we possibly can, some of the important factors which Google’s algorithm takes into account when working out how strong a businesses organic SEO is.
However, what’s important to remember is it doesn’t matter if you run a local car dealership, which only sells a few cars, or you are a large car dealership, that sells your cars all over the U.K, you must understand that organic SEO for most companies takes time in order to see results, it is a slow process normally therefore for many companies. You must also invest in top-quality SEO.
You must therefore invest in white hat SEO
If you hire the right agency they should work on improving your businesses ranking signals.
This article covers the following:
What does “crawling mean”- crawling: can the search engines, such as Google find your companies pages?
What does “indexing” mean- how do search engines interpret and then store your pages?
How does Google decide where to rank a business? How do search engines rank URLs?
Which search results are “organic”?
Should we hire an SEO professional, consultant, or agency?
What are Google Webmaster Guidelines?
What does technical SEO mean?
What does AMP mean?
What does link building mean?
Google’s Search Quality Rater Guidelines
Followed and no-followed links
It doesn’t matter if you run a top solicitors practice here in Cardiff, and you employ thousands of staff in this city, or you are a local carpenter looking to obtain more work within a town, a lot of businesses, regardless of company size invest in white hat SEO.
Here at our digital marketing agency, we offer top-quality SEO (Search Engine Optimisation), this means that we follow Google’s Webmaster Guidelines. This means that we only implement “quality SEO”, so if you run a company here in Cardiff, South Wales, then we can get your business onto the first page of Google or let’s say Microsofts Bing, via organic or local SEO or investing in PPC, which simply stands for Pay Per Click.
Our white hat agency therefore has many SEO consultants, which can use “white hat methods” to get your business onto the first page of Google or Bing.
A lot of businesses therefore need to invest in high-quality SEO. That’s to say a business should invest in quality search engine optimisation, that’s to say SEO which follows Google’s WebMaster Guidelines, and that the work is white hat.
In order to get your company onto the first page of Google, that’s the first page of the SERP’s your business needs to be ranked in one of the following:
• The PPC results, which means the “Pay Per Click” results
• Or your business could be ranked in the “Google’s Organic business results”
Now, a lot of business owners that own companies here in Cardiff will know about PPC, Pay Per Click so we wont go into much detail about PPC in this article.
A lot of business owners also understand how “Google My Business” works, and how a business can get its company in the Google My Business results”.
However, what a lot of business owners do not understand is how Google’s “organic results” work, that is how can a company owner, or indeed an SEO company can get a business to rank in the organic business results, and when a business is ranked there to start moving up the ranks.
In this article we will look at how we think Google’s algorithm works, why we also think that whichever seo company you hire, that they should follow “Google’s Webmaster Guidelines”.
We shall also talk about “ranking factors” and also why many companies, including our seo company believes there are over 200 in total different ranking factors.
So, this is why when you hire an agency, often they will have a lot of work to do, whether that’s improving the businesses onsite SEO, by removing duplicated product descriptions, writing meta titles, building backlinks, there’s often a large amount of white hat SEO work that is needed.
We run an a well-known SEO company, we work with many businesses here in Wales. For example, we can work with businesses based in Cardiff Bay, that may well be a solicitors practice, yet we can work with retail businesses in the centre of Cardiff, say a shop that’s based near Cardiff Castle, we can also work with businesses such as an online retailer, they may have offices in an industrial estate in Llanishen Cardiff, we can therefore work with a wide range of different businesses.
We can offer:
• Local and organic search-engine-optimisation
• Web design
For example the SEO agencies that you hire may improve:
• The evergreen content marketing
• The onsite SEO, such as alt text, anchor text and titles
• Page titles
• Anchor text used for internal and external backlinks
• The businesses “bounce rate”
• Homepage bounce rate
• Do-follow backlinks
• No-follow backlinks
• Business citations
• And much more
Within this article we are going to discuss:
• Google’s Sandbox period and what this means
• How Google My Business can help to get a business in Cardiff onto the first page.
• How organic SEO can help a business here in Wales to get onto the first page of Google
• What Google’s algorithm is and why you should only invest in white hat work
• Why businesses in Cardiff should avoid incurring an algorithmic penalty
• Why you should partner with a white hat agency
• Why you should work with an SEO company that follows Google’s Webmaster Guidelines
• How content marketing can help your business
• How link building, and building white hat backlinks can help your businesses
• Why organic SEO takes so long
• What ranking factors are
• Why some ranking factors are worth more than others
• Google’s algorithm
• Why should only employ a white hat digital marketing agency
• What onsite SEO means
• What offsite SEO means
• The difference between local SEO and national SEO
There are many ways that a business can get onto the first page of Google, for example they can invest in pay per click (PPC), organic SEO or local SEO.
Here at our digital marketing agency we implement white hat work, our SEO work will always follow Google’s Webmaster Guidelines, we can therefore offer your business, here in Cardiff, South Wales, the following services:
• White hat, organic SEO
• Local SEO
• PPC management
• Web design
We work with many different businesses here in Wales, for example, we work with businesses that run large construction company’s, we also work with businesses that sell many hundreds of different products.
Often you will find agencies now which will offer all of the services, and you might find some companies now that only invest in digital marketing as the main way of marketing the business.
Also some business owners think that SEO is only for large companies, however small companies also invest in SEO, that the say everyone from a sole trader right through to a large business that employs thousands of staff might invest in SEO.
Also now because there are so many marketing agencies, you might find an agency which specialises in working with businesses just like yours.
For example you might find an agency that only works with car dealers, equally you might find an agency that only works with solicitors.
Now, sometimes there are advantages to working with marketing companies that only work with one type of business, as because obviously it will better understand your company.
Our agency offers pay per click, local seo and also organic s.e.o, we are now going to explain within this article how a business can get its company ranked on the first page of Google
We will explain how Google’s algorithm decides where a business should be ranked, we will also cover the following topics
• What is Pay Per Click (PPC)?
• What is Organic SEO?
• What is Local SEO?
• What is content marketing?
• What is link building?
• Why is organic SEO is a slow process?
• Why you should only invest in white hat work
Many businesses these days invest in digital marketing, whether they are investing in Facebook adds, organic SEO, PPC or perhaps a mixture of all these different types of marketing.
For some businesses, digital marketing is now the only way that the business advertises its services or its products.
However, there will still be many businesses which do not understand what online marketing is, or how it has the potential to help that business.
This article has been written by our SEO consultants, it will explain how a business can get onto the first page of Google, and how there are many different ways that your business can get onto the first page of Google.
For example, your business could invest in PPC, social media advertisements, organic SCO or perhaps another type of digital marketing.
We run a white hat organic SEO agency, our SEO consultants are now going to explain how we help our clients to get onto the first page of Google
Is organic SEO a fast process?
This is a question that digital marketing agency get frequently asked, that is is organic SEO a fast process.
And it’s understandable why this is a frequently asked question, that’s because it doesn’t matter if you run a plumbing business or you run a recruitment business that employs hundreds of staff, you will want to get your business onto the first page of Google as soon as you can.
As obviously when you get your business onto the first page of Google, this can help to improve a businesses sales or enquiries if your business is ranked on the first page for important term.
However, with that said, so many businesses that are based here in Cardiff, and also across the UK, make the mistake of imploring a marketing company that cuts corners in order to get a business onto the first page of Google quicker, we would never recommend employing a company which cuts corners.
Because when a business cuts corners, it can mean that your business incurs a Google algorithmic or a manual penalty which means that your business could be removed from Google .
Now of course, Google is not the only search engine, there are many others as well, for example Microsoft’s Bing is another example of a search engine. However , whichever Cardiff SEO business that you do employ, and whichever search engine that you want to optimise your business for, whether that be Google, or Bing, what your business has to remember is you should only invest in quality SEO work (white hat) as if the work is not high-quality (White Hat SEO) then this could mean that your business is removed from some search engines, such as Google and that’s because you have not followed the SEO rules.
So, for example, let’s say that you hire the wrong SEO business , that’s to say you hire an agency that builds “low-quality links”, then your business could then incur a penalty, such as a Google Penguin penalty.
So for example, a business which built low quality back links could be removed from the search engine,.
So what you should investing is quality work, and quality work takes time, so as you would expect from that answer organic seo is not a fast process.
It does depend entirely on how strong your competitors SEO is, for example let’s say that you make wedding cakes, and search-engine-optimisation agency might manage to get your wedding take business onto the first page of Google very quickly because there is not much competition in your city for wedding cake makers.
However, let’s say that you run a solicitors practice, and your solicitors practice specialises in family law, there is likely to be hundreds of solicitors which specialise in family law in a major capital city, and obviously all of these solicitor practices will want to rank on the first page of Google.
Therefore these businesses might have been heavily investing in high-quality, organic SEO for a very long period of time.
Therefore what this means is if you are setting up a solicitors practice, it may take a very long time, even sometimes years the you to get your solicitors practice on the first page of Google.
This is simply because the other companies are likely to have very strong SEO, that’s the say the are likely to have very strong back links and very strong on site SEO which means that it could potentially take your business many years to get ranked on the first page of Google.
Also what a lot of S-E-O company say is that it will take any business that has a new website longer to get onto the first page of Google, this is because of something that is called “Google’s sandbox period”which simply makes it hard to get a businesses website onto the first page, if it is a brand-new website.
What is “Google’s sandbox period?”
You may visit your digital marketing agency, and over a cup of coffee they might say to you that it will take a lot longer to get your business onto the first page of Google, simply because you have a brand-new website.
Now as the business owners you might be sceptical, that’s the say you might be thinking well is the agency trying to string this process out?
That’s the say are they looking to obtain more of an investment from me and I really need to pay?
Well, we can only speak from experience and the businesses that we have worked for personally, and we would say that it is true that the sandbox period does exist, that’s the say a brand-new website will normally take a lot longer to get onto the first page of Google.
So let’s give you a bit of a brief example, let’s say that you run a business that manufactures and installs luxury kitchens.
And let’s say that there are two websites one which advertises luxury kitchens which is brand-new and is just been designed by a local web designer hearing Cardiff.
And the other website also sells luxury kitchens, but the business has had a website for the last eight years, yet it is never investing in organic search engine optimisation.
We would say from our experience, that it is normally much easier to get a website which has been live for let’s say eight years onto the first page of Google, then it would the website which has just been built. This is because of Google’s “Sandbox period”.
That’s to say, we do believe that there is such a thing as the “Google Sandbox Period”, and we believe that this does slow down sometimes how long it takes to get a business onto the first page of Google.
How can we get our business onto the first page of Google?
As a business owner, you have to decide whether you are going to invest in organic SEO, local SEO, PPC or perhaps social media advertisements on Facebook for example.
However, a lot of businesses use multiple different methods, for example a company that we work for might invest in Facebook ads, organic SEO and PPC.
In order to get a business onto the first page of Google the business could pay for advertisements, for example they could invest in PPC.
Alternatively they may wish to invest in organic or local SEO.
So let’s give you a bit of an example, let’s say that you run an Italian restaurant, and you want to get your Italian restaurant onto the first page of Google.
Now in a large city, there is likely to be a lot of different talent restaurants, and obviously as the restaurant owner you will want your business to stand out the most.
You may therefore hire an SEO company like ours to get your business ranked in the Google my business results, you might also ask the S.E.O Agency to get your business to the top of the organic business results and you may also pay for PPC.
So as you can see a business could potentially displayed on the first page of Google, three times, that is the business could appear at the top of the page in the PPC results.
Then when you start to scroll down the page, you might start to see a map of your town or city, and your business might get around here, as SEO agencies refer to this as the Google my business results.
Then when you scroll down a bit more, you will see a long list of businesses, with a title, this is called the meta title, then you will see a description this is called the meta description
often there are 10 businesses shown in the organic business results, your Italian restaurant could also be shown in the organic business results.
Therefore an SEO agency could get your business in the Google my business results, though organic business results and they could also manage your businesses PPC.
Now as you can imagine somebody who is hungry and looking for a local Italian restaurant, they are more likely to find your business if you have your business ranked three times on the first page of Google.
For example they might click on your businesses PPC ads, they could click on your businesses Google my business had, they could click on your businesses organic business result.
Therefore, you might wish to ask your SEO business to get your business onto the first page, 3 times that’s to say the agency might be able to get your company on the first page in the organic business results. PPC (Pay Per Click), and the Google My Business results, this is in order to increase the sales or enquiries that your business can obtain.
So yes, its entirely possible that an agency could get your business ranked on the first page of Google, in the PPC, Pay Per Click, in the organic results, and in the Google My Business results.
What does organic search engine optimisation mean?
As a business owner, you may not know what “organic-search-engine-optimisation” means, simply put, organic SEO is the process of getting a business onto the first page of Google, and to get the business ranked in the organic business section.
For example let’s say that you are looking to purchase a new power tools, let’s say that you are looking to purchase a cordless drill, if a business is ranked at the top of Google, for cordless drills then you are more likely to click on the business.
This is why so many businesses compete to get their business ranked at the top.
Often in order for a business to be ranked at the top of the organic results, they need to partner with a SEO companies.
Often an SEO company will implement work on a monthly basis, that’s the say they might improve the businesses back links and on-site search engine optimisation.
However, what businesses have to keep in mind is that their competitors will be constantly trying to improve their own SEO.
Therefore if a business was to standstill, then they may well be quickly overtaken by other businesses.
That’s because the other businesses, might be investing in SEO, they might develop stronger SEO and therefore overtake your business.
What a business owner also has to keep in mind is, if they are just starting to invest in organic SEO, often they will have a huge amount of catching up to do with the competition.
So, for example, let’s say that you run a construction business, and you have just started your construction company.
Yet you task an SEO companies with getting your construction company onto the first page in your city.
Now, what you have to bear in mind is that you might be up against other construction businesses in your city that have been investing in white hat, local organic SEO for say the last 10 years.
Now, as a business owner you have to appreciate that are businesses that may have been investing every single month for the last 10 years in improving their organic search engine optimisation.
This will often mean that these businesses have strong back links, and also that the on-site SEO is really good.
So, often the competition will have really strong SEO, and it may have taken them many years to get to that standard of search engine optimisation.
therefore as a business owner you often have to appreciate that organic SEO is not a fast process, and it will often take many months if not sometimes even years for your business to start to overtake those other companies.
This is why a lot of SEO agencies will state that organic SEO is not a suitable form of marketing for some companies which do not have a sufficient marketing budget.
Why organic SEO can take a great deal of time
It’s important to remember, that before you hire an s-e-o agency that you know that organic SEO will take a great deal of time in order to see results.
Now, as the business owner you might be thinking well why would it take a great deal of time, if I was to start investing in this form of marketing why can’t I see results straightaway?
And this is a good question, however what you do have to bear in mind is that you will be up against other businesses that might have been investing for say the last four years, you therefore need their standard of SEO in order to overtake them.
So let’s give you a brief example, let’s say that you run a hotel, and you want your hotel to come up on the first page of Google, in the city or the town in which your hotel is based.
So you ring around quite a few different agencies, you have a seo quote that you wish to go ahead with, yet whichever agency that you do go for you have to expect that it will take a great deal of time before your business starts to see results.
That’s simply because you will be competing with potentially hundreds of other hotels that have also been investing in SEO, however those hotels might have been investing for let’s say the last four years in organic SEO, so therefore their standard of SEO is very high.
For example, those businesses might have a lot of high quality back links, good quality on site SEO.
That’s the say a number of hotels might have invested in digital marketing, they therefore have very strong SEO, therefore to overtake those businesses might take a great deal of time.
This is why when you invest in SEO, you have to know that often it will take a long time before a business can start to beat a lot of its competitors SEO- therefore it might take a long time for the business to generate more sales.
Has your company got the time to do this itself?
A lot of companies think that they can improve the businesses SEO themselves, however what the business owners have to keep in mind is that is often takes a great deal of time to improve a businesses “organic search engine optimisation”.
For example, to write the businesses content marketing and also to build high quality back links will often take a lot of time.
Often the company has not got at the start the time to be improving the businesses organic SEO, therefore often an Organic SEO companies, or an SEO freelancer is needed in order to do this work.
Why there is a lag between implementing SEO work and seeing the benefit of the work
This is something that the business owners need to keep in mind, that is SEO work that is implemented today will not make an immediate change to the businesses SEO.
So what do we mean by this?
Well, the digital marketing agency might spend a lot of time writing a piece of content marketing.
That piece of content marketing might be say 10,000 words, it is therefore taking the agency a great deal of time to write and they may have used two months of the marketing budget in order to write this piece of work.
However once this is added to the company website the business should not expect the businesses SEO to improve straight away.
That’s because there is often a large lag, that’s between when the business implements SEO work and when you can start to see improved results.
For example, the business might obtain quite if you good quality back links, and sometimes the business will expect that the organic SEO will improve straight away, however this is often not the case, that’s because often there is a lag between implementing work and seeing an improvement to the businesses SEO.
This is often why when you start to invest in SEO, the agency will state that it will take many months before the business starts to see any results, that’s because there is a lack.
Why you should invest in the long term
Sometimes a business will invest in organic search engine optimisation, and the business will get to the top of Google, however when they stop investing, that’s to say, when they stop paying an SEO company, then it is entirely possible that the business will drop back down the ranks, if it was to stop investing. So, this is why our SEO, business recommends that a business invests with us every month.
Why all the work must be white hat
We highly recommend that all of the SEO work that your business carries out its self, or that you pay another company to do on your company’s behalf, is white hat and high quality.
The reason we say the work must be “high-quality”, is because if it is not high-quality, and Google’s algorithm detects low quality SEO, then the business could incur an algorithmic penalty or a manual penalty
When it all depends on the algorithm
some business owners falsely believe that when they invest in organic SEO their business should be ranked on the first page straight away.
However, with that said organic SEO is very different from PPC.
That’s the say by investing in SEO, it doesn’t mean that the business will be ranked on the first page straight away, instead it has to beat all of the businesses that have ranked above it.
For example, the businesses that are ranked above it will have stronger SEO, you therefore have to be that standard of SEO in order to start overtaking those companies.
And who decides where a business should be ranked?
Well, it’s not a person it’s an algorithm, that is a mathematical formula which the science where a business should be ranked.
Now, Google’s algorithm is not simple, that’s to say it’s not a simple mathematical formula, instead it is a complicated algorithm which will monitor your businesses SEO.
Now, you might think that there are only two ranking factors which will influence the way a business is ranked on Google, however it’s not, just a few ranking factors, it is hundreds and that’s because there are hundreds of SEO ranking factors.
this is why digital marketing agencies have to do so much work, that’s because it is not one or two ranking factors that they need to improve, often they have to improve hundreds of different ranking factors.
Now, for example you might not know what a ranking factor is, well example of one type of ranking factor is back links, another type of ranking factor would be meta titles for example, yet as any good marketing agency will tell you not all ranking factors are worth the same.
That’s the say back links are widely considered to be a very important ranking factor, however let’s say meta titles are less important.
So, your marketing agency has to concentrate on Google’s ranking factors which it knows it can improve in a short amount of time, that’s in order to generate results. Yet, with that said, all of the work must always be white hat.
Why many different types of businesses invest in SEO
Some business owners might think that it is only large businesses that invest in “organic SEO”, however this is not the case- businesses of all sizes invest in organic SEO.
That’s to say a small business, for example a business that makes wedding cakes might invest in local SEO, equally a very large business let’s say a large insurance company they might also invest in SEO, so many different types of businesses invest in this type of marketing.
SEO agency vs web design agency
Sometimes a business will have a website designed, let’s say that they have their website designed using WordPress, so they use one company to design their company website.
Then they may look for a separate SEO business, however more and more businesses are now looking for a company that can offer web design and SEO.
And the advantages of this are clear, that’s often because a business will need to improve its web design in order to improve its SCO, for example to lower the homepage is bounce rate, the main menu may need to be redesigned for example.
And a lot of businesses do not want to be going back and forth between a web design agency as an S-E-O agency, therefore a lot of businesses are now choosing to use a digital marketing agency which can offer both services.
Why often an SEO company has to work closely with a web design company
Often an SEO business will have to work with a web designer.
For example the SEO consultant might spot that the homepage has a very high bounce rate, therefore in order to lower the businesses bounce rate, the SEO consultant might recommend that a page on the website, such as the homepage is redesigned.
For example, the main menu might be difficult to use, so the SEO consultant might recommend that the main menu is redesigned
What does local SEO mean?
So let’s return back to our example of an Italian restaurant, let’s say that this Italian restaurant specialises in wood-fired pizzas.
Now this business wants to generate more bookings for customers coming into the restaurant, but also for takeaways.
Therefore they may hire a marketing agency to improve the businesses local SCO, so for example they might asked the agency to get their business ranked in the Google my business results, they may also task the marketing agency with getting the business to the top of the organic business results.
So therefore whether you are a carpenter, plumber or a restaurant owner often you will need the help of a S.E.O business in order to get your company onto the first page of Google
However we would strongly recommend, that all of the work is white hat.
What is Google My Business?
As a business owner, you might have heard about Google My Business as it may have been mentioned quite a few times by your S-E-O agency within Cardiff?
It’s often important for a business to get their company ranked in the Google My Business results, that’s because often only three businesses will be ranked their.
So for example, let’s say that you are a car dealer, and your car dealership specialises in retailing many different brands of car.
Now, when somebody is looking for let’s say car dealership in a capital city, obviously really important that you get your car dealership in the Google My Business results.
That’s because somebody might scroll past or click on the PPC results, then often the next business results that they see are the Google My Business results so you will want to get your business ranked in these results because it may help to increase the amount of sales that your company can make.
Now, your marketing agency will often have to improve your businesses, business citations, they may also need to build back links and also to improve your companies on site SEO in order to get your business ranked in the Google My Business results, however it is often really important for a business to get ranked in the Google My Business results.
For example, let’s say somebody is looking to purchase a car in your city, if your business is ranked in the Google My Business results for car dealerships, or car dealer, then somebody might simply get directions to that car dealership and head straight there to purchase a car from you.
What does PPC mean?
Now, you might be wondering what PPC means, well PPC simply stands for pay per click.
Now, when a business wants to be ranked immediately on the first page of Google they often invest in pay per click.
Therefore it can be a great way for a business to start improving its sales
If my business was to invest an SEO, how long would it take to get onto the first page?
This does depend on your competitors, for example, if your businesses competitors have weak SEO, then often they can be overtaken quickly.
however what is often the case is that a lot of businesses will not have weak SEO, therefore to overtake the company’s that are on the first page, often a lot of SEO work is needed.
So, for example let’s return back to our example of an Italian restaurant that specialises in wood-fired pizzas.
That wood-fired pizza restaurant, might just have started business, therefore it might be up against other Italian restaurants that have invested in organic SEO for let’s say the last nine years.
Now as you can imagine if they have been paying a marketing agency to build high-quality white hat backlinks, improve the businesses on site SEO, and also to improve the design of the company website in order to lower the businesses bounce rate, and obviously a business that has just started trading will have a lot of catching up to do in order to be that standard of SEO.
For example, that business might have been improving it’s “organic SEO” for say nine years, therefore a new business will need to beat that standard of SEO, therefore it could potentially take many years in order to catch-up with that companies SEO.
Is it true that organic SEO is a slow process?
Yes, it is often true that organic SEO is a slow process, so it doesn’t matter if you run a solicitors practice or perhaps you run a hairdressing salon, you need to beat your competitors standard of SEO in order to overtake them.
Now a lot of businesses now understand how important SEO is, therefore a lot of businesses have invested in SEO, therefore often the standard of SEO to beat is often high.
What are ranking factors?
When you hire a digital marketing agency, you may hear your SEO consultant talk about ranking factors, and you may wonder what are ranking factors?
Well, most marketing agencies do believe there are over 200 ranking factors, and the agency should aim to improve as many ranking factors as possible, that’s in order to improve your businesses SEO.
For example, here are just some of the ranking factors which our marketing agency can improve:
• Content marketing
• Evergreen content marketing
• Onsite seo
• Meta titles and meta descriptions
• Anchor text
• Alt text
• Homepage design
• SEO Cardiff
Now to give you an example, of what’s ranking factors are, ranking factors can be back links, yet they can also be anchor text, and also let’s say the H1 title on the homepage
What the agency should be doing is aiming to improve as many of these ranking factors as they can.
The reason for this is that the business with the strongest ranking factors, will be the business that ranks at the top of Google.
For example, let’s say that you run a construction business, and your agency has optimised your website for builders plus the name of the city in which your business is based.
Now if your business has the strongest ranking factors, and your website has been optimised for builders plus the name of the city and your business should ranked number one.
Therefore the algorithm works out which businesses have the strongest ranking factors and which businesses are the most relevant that term.
So, when somebody is looking for a builder in that city, your business can be ranked number one if it has the strongest ranking factors.
Now, what you have to keep in mind is that your competitors might have been improving their ranking factors for a very long period of time, for example they might have been working with a marketing agency for the last eight years, your business might have a lot of catching up to do.
Why does it depend on how strong my competitors are?
Some businesses believe that as soon as they start to invest in organic SEO, that they should start to see improvements, however, it does depend on how strong your competitors are.
So, for example, let’s say that you run a business hear in Cardiff, and the business that you run is a plumbing business.
Now you might ring around various digital marketing agencies, and you want a quote for improving your businesses SEO.
Then you might want to know from the marketing companies how long it will take to get your business onto the first page of Google .
What the businesses should explain is that you can only overtake other plumbing businesses, if your businesses SEO is stronger.
However what you might find is that a lot of plumbing businesses here in the city of Cardiff have been investing in local SEO for a very long period of time.
Therefore they have been paying a marketing agency to improve the following
• Back links
• Content marketing
• On site SEO
• Meta titles
• Meta descriptions
• Anchor text
• The design of the website
• Internal links
• Do follow back links
• No follow back links
• Business citations
• And much more
Therefore if your competitors have very strong SEO, and it might take your business a long time to overtake these companies.
For example they might be a group of plumbing businesses, which are based in Cardiff Bay, and they have invested heavily in digital marketing, and they have very strong organic SEO.
When you ask your marketing agency to work out roughly how long they have been investing in S.E.O, your SEO consultant might email you back and say that they think that those companies have been investing for over eight years, therefore your business will have a lot of work to do in order to catch up.
Therefore the company should write a marketing plan on how they can improve your businesses SEO in order to overtake your competitors.
Why do many businesses invest in organic s.e.o?
Quite simply put, it doesn’t matter if you run a small plumbing business, or you run let’s say a large car insurance business, a lot of businesses will benefit from being ranked on the first page of Google.
Therefore a lot of businesses invest in organic seo, however with that said different agencies can generate different results.
Where one agency might offer high quality work, that is seo work which is white hat, this will really help to improve your businesses marketing.
However, there are also a lot of companies which offer cheap and low quality work and this could mean that your business incurs a penalty
Why does my agency keep referring to an algorithm?
You may well be wondering why does your SEO consultant talking about an algorithm.
Well, it’s the algorithm which decides where your company should be ranked.
That’s to say, it doesn’t matter if you run a hairdressing salon or you run an accountancy practice, it is the algorithm which will calculate how strong your businesses SCO is, and compare this with your direct competitors SEO.
For example, let’s say that you run a hairdressing salon, and you want to rank number one hairdressers and the city in which your hairdressing salon is based.
Now, to rank number one you need to have the strongest S-E-O, that is your S.E.O for hairdressing salon in that city needs to be stronger than all of the other hairdressing salons.
Often for this to occur you need a marketing agency to help improve your businesses SEO, that’s the say the agency will often have to build back links, and also improve the on-site SEO as well.
Can my business also moved down as well as moving up?
This is a common mistake that a lot of business owners make, that is they think that when they invest in SCO, that the website will not move back down, that’s to say it might get onto the first page, yet the business owners might think that once they got their business there, it will stay there forever, which is not the case.
that’s because often when a business stopped investing, then this is often when the website can start to drop back down.
So, for example let’s say that you run a hairdressing salon, let’s say that the marketing agency manages to get your business onto the first page, and this is done by building high quality back links, and then you say to the marketing agency to stop SEO work.
Once the SEO work has stopped, then it is entirely possible that your direct competitors, so in this for example other hairdressing salons, may start to overtake your business as they may not have stopped investing in S-E-O
Therefore, this is why a lot of agencies often describe organic S E O as a continuous process, it is a continuous process because if the business was to stop investing, then it’s entirely possible that your direct competitors, that is the other hairdressing salons might overtake your business.
Why organic SEO might not be suited to all businesses
Sometimes organic SEO will not be suited to some businesses, and that’s simply because you have to invest for a long time before you start to see results.
So, for example let’s say that you sell electrical goods and you have a shop on the high Street, yet you may wish to close your high street shop and to start to trade online.
Yes, after a conversation with a number of marketing agencies they may start tell you that in order to get your company on the first page as a electrical retailer this might cost hundreds of thousands of pounds if not millions.
That’s simply because the businesses that currently occupy the first page of Google as electrical retailers, will most likely have invested heavily in organic S.E.O.
This simply means that these businesses are likely to have invested millions in to online marketing, therefore a company that had relatively small marketing budget is unlikely to succeed in overtaking these businesses.
For example, a business which sells washing machines, fridge freezers and let’s say coffee machines online, is likely to be a volume retailer, that’s the say they are likely to sell thousands of products, therefore they are likely to heavily invest in digital marketing.
Therefore a small business that has a relatively small marketing budget is unlikely to overtake such a company if it had a multi-million pound marketing budget.
Therefore organic s.e.o might not be the form of advertising that some small businesses need, and this is why a digital marketing agency should be honest with the company as to whether they can get a business onto the first page or not.
Why when you stop investing another business, or many businesses could overtake your company.
Also another reason why organic SEO might not be suitable for some companies is simply. because you had to invest over the long term.
Therefore a business that is just setting up might writing is their business plan that they have enough marketing budget for say six months, but in reality what is often needed is a continuous investment in organic seo.
How it can be a huge competitive advantage
it’s important to remember that SEO can be a massive competitive advantage for some companies, that’s to say a business which is ranked on the first page of Google is likely to have a massive competitive advantage, over some businesses, that’s if it is on the first page for an important phrase.
For example, an example of an important phrase for a plumbing business might be “emergency plumbers in Cardiff”.
So, for example, let’s say in the city of Cardiff, in South Wales there are 200 builders let’s say, however, it is likely to be a massive competitive advantage to any builder if they can rank number one for “builders” plus name of the city like “Cardiff”.
That’s because obviously the business is going to be contacted for more construction work, this is what a business has to bear in mind, that is if a business is on the first page of Google this may possibly be a massive competitive advantage to some companies.
Why you should only partner with a white hat S-E-O company?
We would strongly recommend that whichever SEO freelancer or agency that you choose that you only invest in high-quality work.
Every bit of the SEO work should be high quality, that’s from building back links right through to improving your businesses on site SEO.
If any corners are cut then this could mean that the business incurs a penalty
Why the work must be high-quality
The work must be high quality, that’s because if the SEO work is not high quality and the business could incur an algorithmic or a manual penalty, which simply means that the business could be removed from Google.
What does content marketing mean?
Now, because there are so many marketing companies, you might ask different companies for a breakdown of what work they plan to offer your business every month.
Now in order to get your business onto the first page of Google, the marketing company might recommend that they write content marketing.
Therefore quite simply put, content marketing can simply be written text like this article, if it is well written then this can help to improve your businesses (search engine optimisation).
What does link building mean?
Often for a business to get onto the first page of Google , the business will need high quality back links
How our SEO company can help:
Our search engine optimisation agency is based in the city of Cardiff, we work with many businesses in Cardiff and we also work with businesses that are also based throughout the UK.
If you want to improve your businesses SEO then why not give us a ring.