We need to improve our local SEO, what are the most important areas to improve?

Okay, so you own a business right here within Cardiff, and you’re currently wondering well how can we improve our local SEO?

And you may have read a few articles, and you may have read that Google’s algorithm weighs up over 200 factors that’s when working out how strong your businesses seo is. So now you may well be at a loss as to where to start.

Well here at Adore we have a team that has a huge amount of knowledge on how to implement white hat seo, so we thought we would dedicate one article to explaining how businesses here in Cardiff can improve their search engine optimisation.

Here are some of the more important factors:

Content marketing

Let’s say you run a bakery, and you want to expand your bakery and start making wedding cakes.

So, you may hire a local SEO business for advice, and they say in order for your business to rank for “wedding cake makers Cardiff”- well your business needs to set-up a blog.

Then with the help of a white hat marketing company they may write blog posts for you, however the work bust be quality.

As quality content marketing, which explains more about your wedding cake business, then this can help to improve your company’s SEO.

So what we mean is that for your website to rank for certain terms, such as “wedding cakes” you must show that your website is an authority on the subject.

Now, this could be publishing guides on the various styles of wedding cakes, or it could be talking about the different sponges, icing, and how you source your organic ingredients.

But what you must do is offer useful information, so which questions do you get asked the most?

For example, you may get asked, “how long before my wedding do I need to place an order for you to make my wedding cake?”

And you may write a whole blog post to this, now if the work is good quality, Google’s algorithm, using Googlebot and crawling and indexing your website will know that over time you are an authority on wedding cakes.

So your rankings should improve, notice how we use the word “should”- well we use that with good reason, because so many businesses think that content marketing is just about writing 500 words or so, and mentioning a few times the word, or the phrase that you want to rank for, such as “wedding cake suppliers”- however, if the work is low-quality, then this wont improve your businesses seo, it could actually mean that your business goes down the ranks.

So what’s the solution?

Well, that’s simple write really high-quality content marketing, that your customers will find useful.

Business citations

Does your business have NAP (Name, address and phone number) information on your website? Does this NAP information then match your businesses citations? You should work with a white hat marketing company that can help to build business citations for your business.

What do we mean by this?

Well, as Googlebot crawls and indexes not just your website, but all the other websites, it will spot that your company is mentioned, then it will spot your businesses NAP information, which stands for name of your business, its address and your company’s phone number, now if say 100 citations all say the same thing, well guess what?

Google’s algorithm will have much greater confidence that your business is based at that location, and if done right, so in a white hat way, this could improve your company’s SEO.

Google My Business

Has your business got a Google My Business account all sorted? If your business has not, then you may wish to work with a digital marketing company to help set your business set up with an account.

Then your marketing company should make sure that the NAP information matches with your website, your Google My Business account and your businesses citations.

Here’s another top tip, all of your businesses NAP information should match, that’s to say your company’s address and phone number and business name should match your website, with what’s on your company’s citations, with what’s on your businesses Google My Business account.

If they don’t, then your SEO agency may state to you, that you have “conflicting business citations” which means that more time may needed to correct your businesses citations.

Partner with an SEO company

Within Cardiff there are many marketing companies, however with that said, many company’s hire Adore Online Marketing.

Many company’s hire us for one simple reason, we have consultants that have been implementing white hat seo for over 10 years.

So we can offer the following:

·        Business citations

·        Adding Schema to your website

·        Setting up a Google My Business account

·        Building backlinks

·        Writing Content Marketing

·        Building WordPress websites

White hat

All SEO work should be white hat.


So let’s say that your wedding cake business publishes a blog post once a week, within these blog posts your business mentions how to make different wedding cakes, and how to make different icings for the cake, such as vanilla icings.

These blog posts, which talk about how to make different cakes may be read around the entire world, and sometimes a reader may have their own blog.

The owner of the blog may decide to link to your work, and this is how backlinks can be built.

How we can help:

If you are looking for a white hat marketing company here within Cardiff, then why not call us, we can offer:

·        Content marketing

·        Link building

·        WordPress websites

·        White hat SEO

·        Organic SEO

·        We are a marketing agency within Cardiff