Will duplicate content marketing damage my businesses SEO?

You may well be just setting up a new business, or you may well be thinking about getting your existing website redesigned?

At the same time, you may currently be thinking over a cup of coffee how can you obtain more customers for your business?

That’s to say you may well be considering which advertising methods may work best for your business.

Are you going to invest in say PPC (Pay Per Click), flyers, or perhaps organic search engine optimisation?

And if you decide that search engine optimisation is the best method of advertising, well, there’s loads to think about.

That’s to say, sure there’s loads and loads of marketing agencies to choose from, but you do have to choose a company that will offer you quality work (white hat).

We would highly recommend not just opting for the cheapest quote- that’s simply because you will need to find agencies that only offer high-quality work.

Yet, with that said, some companies may try and do the seo work themselves.

After all, how hard can it be?

Well, here’s the thing, some people may say that organic seo is an absolute piece of cake, but it isn’t- but don’t just take our word for it.

One of the more common problems that can occur when a business implements seo themselves is they place duplicate text onto their company website, and this can cause “duplication issues”.

This may cause a Panda penalty– this basically means that the business may have copied text, say from another businesses blog, and then pasted it on their own.

Part of Google’s algorithm is designed to weed out spam, that’s to say if the SEO work is not up to standard, the algorithm can spot that the work is weak, or low-quality and move the website out of the index.

So, let’s say for example your about to launch a new business, and your business sells smartphones.

Yet instead of writing a product description yourself for each smartphone that you sell, well, instead you may copy and paste from a supplier’s website instead- and does that sound like a good idea?

Well, no- that’s because this will cause duplication issues

And because the duplicated content has been pasted onto your website, by way of copying product descriptions, this means your website could be hit by a penalty, such as a Panda penalty.

So, what’s the solution?

The solution is you should only work with a marketing company that offers high-quality work.

Because let’s face it, when we are looking to find a company, well who looks on page 4 of Google?

So, this is why all seo needs to be high-quality.

And as this article focuses on the Google Panda penalty and duplicated text, well, we would highly recommend that only quality content marketing that is white hat, and adheres to Google’s rules is added to your company’s website.

So, for example, let’s say that you run a solicitor’s practice and your business is based in Cardiff Bay.

Now, one marketing agency states lets add a blog post about the company once a week, they say the blog post should be 300 words, and they recommend that the blog post states what the company has been doing in terms of networking events that the business has attended, plus also awards that the company has obtained- does this sound a good idea?

Well, we would say no, we would say its far better for your solicitors to concentrate on what areas of law you wish to promote, and then write articles which are very well written, and are useful to your customers, and answer questions that your business most commonly gets asked.

So, for example, let’s say you run a solicitor’s practice, and you specialise in the area of divorce, well why not have your marketing company work with an experienced solicitor to write an article such as, what will happen to the family home after we divorce?

This may well be a commonly asked question that divorce solicitors get asked, one where many people need to find an answer to that question, so if the work is good quality, and by that we mean white hat, well your businesses SEO may well improve.

So, what is duplicated content?

Simply put its content, whether that be an entire chunk of text, or just one line of text that’s copied from another website.

And yes, Google’s algorithm is that sophisticated that it can spot duplicated content.

A common mistake that some businesses make is to think, well if I copy that blog post Google will think that I wrote the blog post, however Google’s algorithm is very clever, it will know which business wrote the article and which business is the author.

Our recommendation is to only use original content, that your business has written.

Plagiarism checker

There are many plagiarism checkers that can help to detect duplicated content.

Google’s algorithm

Google’s algorithm rewards quality SEO.

Does your business require help with its content marketing?

If your business needs help creating content marketing, or help with your business’s SEO in general, then we can help.


Can content marketing be used to help improve my businesses SEO?


It doesn’t matter if you own a dental practice, or whether you run a plumbing business, a lot businesses these days want to be on the first page of Google.

For some businesses it’s the only way the company obtains it’s customers, for others it’s an essential part of the marketing mix.

And if you were to talk to any good digital marketing agency, well, they are bound to say that content marketing is essential when it comes to improving a business’s SEO.

But what is content marketing?

Well, this article will explain why content marketing is so important in terms of being used to improve a business’s SEO.

We will also explain how Google’s algorithm rewards businesses that invest in high-quality content marketing.

So, it doesn’t matter if you run a multinational business, or you are a sole trader, if the content marketing is high-quality, then your business could earn high-quality backlinks, which in turn could improve your businesses SEO.

What is content marketing?

Mostly it’s what this blog post is, that is it’s written text, its text that Googlebot can read, and then relay the work back to Google’s algorithm.

So what do we mean by this?

Well, lets say that you run an online business, and your online business sells skiing equipment, so you sell winter jackets, hats, glasses, and not forgetting the all important skis!

So, let’s say you then employ a digital marketing agency, like Adore, and we start to add content marketing, we then write articles that your customers would most likely like to read, such as “where’s the best place to go skiing this year”.

This may have athletes who write there view, and then a few comments from people who are well-known as being experts when it comes to skiing, such as British athletes, plus also comments from manufacturers of ski products.

This article could then be promoted on social media, such as on Twitter and Facebook, and many thousands of people who are interested in skiing may read the article.

Some of the readers may have their own blogs, they may then mention the article and provide a backlink.

If the backlink is good quality, then this could help to improve your businesses seo, that’s because GoogleBot will spot the link, then Google’s algorithm will reward businesses that have high-quality backlinks.      

Why is it important?

Content marketing is important as if it’s done right it can inform Google’s algorithm that your business is relevant for a question that’s asked to Google.

So, for example, if someone was to search “local dentist”- which business will be ranked at the top of Google?

It will be the website that offers the best information, and also has the best links, a website with no information in the way of text will not rank on the first page of Google.

So for example, you may pay a web designer a lot of money for a new website, and the website for your dental practice may look great, but if the website hasn’t been designed with SEO in mind, then it might not rank very well.

So, this is where a digital marketing agency can help, they should write content marketing which has the following qualities:

·        Content marketing that is well-written

·        Written by an expert

·        Has links to show where the author has obtained their information to write the article

·        White hat

Why quality matters

You should only invest in high-quality SEO, if a business does not, then the business could incur a penalty.

For example, a plumbing business may hire a low-quality SEO business, and they may write “central heating repair” or “plumbers + name of the city” over and over again within the text, which can trigger a penalty, such as a Google Panda penalty.

How Google’s algorithm can decipher whether the work is quality:

White hat

All SEO work should be white hat, if not your business could incur a penalty.


All work should be researched, and often an SEO business will then offer a link to where the business found that information.


Back Links

If the work is of good quality, then other businesses may offer a link to the work.

Bounce rate

SEO agencies should aim to reduce a company’s bounce rate as much as possible.

Written by an expert

The content marketing should be written by an expert, or someone that understands your business.

Why you must find the right marketing agency

It’s important to invest in white hat seo.


How we can help:

We can offer white hat SEO.