Why isn’t my website getting any visitors via our organic business listings?

Introduction

Your busy running your business, yet with every spare second you are keen to improve your website, and to get more visitors coming to the website via the organic business listings.

Yet, despite your best efforts, there doesn’t seem to be many organic visitors that are coming to your company’s website- and why is that?

Well good question, we dragged our SEO boffins away for their SEO tasks for just a few minutes, and asked them what are the most common reasons a website will not have much in the way of organic traffic.

Its content thin

Its all well and good having a website that looks good, but what about the website’s SEO?

For example, you may sell luxurious furniture online, so you may have loads of pictures of your furniture in some industrial looking apartment building, and it may look great.

Then you’ve gone for a minimalist design on your website, so for a product description you’ve just written “industrial table, handmade from used scaffolding boards”.

Hmm, will this cut the mustard? Will it be enough for your website to succeed in terms of improving where the business ranks organically?

Nope, probably not.

And why is that so, well it all boils down to this, you need to offer good quality information. Okay, okay yes you are right, no one want’s to be reading thousands of words describing a table, but you have to give more.

How?

Well let’s say you offer a product description that’s wordier. Let’s say you offer an internal link to an FAQ page about your tables.

Let’s say you add a new chunk of text, which describes what inspired that style of table.

Let’s say you add a few customer reviews of that exact product.

It’s got to be a bit wordier, a bit more descriptive, but don’t go overboard as if a reader sees a mass of text, well, they are likely to think, I haven’t got the time to read all that, I am off, so your websites bounce rate may increase?

Links

Right before we go any further, here’s the thing with backlinks, you need them, but you only need quality links.

Now we had to get straight in them with that one, as some people will be sitting down with an espresso in hand, and a notepad and just write “we need more links”.

When you don’t just need more links, you need more quality links. Quality is massively important, if the quality isn’t good, well your website may incur a link penalty, which means it will drop down the organic ranks.

So how do you get these links?

Well we strongly recommend you earn them, and how do you do this? Well, you offer really good advice via your website?

How do you do that?

Well let’s say for example your business sells candles, yet these are not your bog-standard candles that can be bought cheaply.

Ohh no, these are your candles that are made from all-natural ingredients, and have a nice smell.

So, you know that a huge amount of people today are interested in interior design, so you write an article about how to create a certain interior décor style in your home, let’s say how to create a farm house look within your home.

Yet, within this article you mention your candles, and how they compliment such a design. Well you guessed it, a reader you owns say a blog that talks about interior décor well they may just read this article, and they may like it so much they link to your article, so this is how you can earn links.

But remember, your business only needs quality links, so you should employ a white hat seo agency to check the quality of your businesses backlinks.

Your blog

Okay so your business has a competitor, and your business spots that this competitor has been blogging for a long time, so you think right, I am going to grab a coffee, and I am going to write one million blog posts and catch up, does this sound like a good idea?

Well, no, no it doesn’t sound a good idea at all.

Because here’s the thing, quality matters! See there’s a recurring theme with seo, that is quality matters.

So, don’t write endless blog posts if they don’t offer useful advice, and if they have just been written to try and improve your businesses SEO.

It’s a waste of time, instead focus on who your customers are, what sort of questions do they have? Can you offer advice to these questions.

Let’s give you an example, let’s say you’re an accountant, and there’s going to be change that’s going to be made to say VAT laws, well if you write a blog post helping business owners to understand these changes, well, your may receive more organic traffic.

And with this increase in organic traffic may come more customers.

So, all its about writing blog posts which are useful to your customers.

Can our SEO agency help your business?

If your business requires help with its organic seo, then why not give us a call?

Why does it take so long to improve where a business ranks organically?

Introduction

Okay, so let’s face it, this isn’t a question that most SEO agencies write about.

In matter of fact it’s a question that some seo companies actually avoid answering, and why is that so?

Well of course most seo business want to give the impression that they can sky-rocket your website up the ranks, and your phone will be ringing off the hook with calls in no time.

But in reality this is not the case, and the reason for this is it normally takes a long time to improve where a business ranks, and here’s why that is so.

It’s all down to how strong your competitors are

So, you’ve just paid your seo agency to improve where your business ranks organically, so you should start to see results more or less straightaway right?

Wrong!

Your business is in direct competition with all the other businesses that want to rank for that word or term.

So, for example, let’s say you run a construction business, well you may want your business to rank for “local construction businesses” or “constructions businesses that offer property extensions”.

So, you guessed it, your businesses website will have to have better SEO than your direct competitors in order to rank higher- and this is where we can help.

 

Okay, so how much does this “organic SEO cost”?

Again, this is often based on how strong your competitors are, for example if you have a competitor has invested heavily in SEO for many years, well, often a lot of work will be needed to overtake such a business.

That’s to say this competitor may have set the benchmark to beat very high. So, this means that the business may have many good quality backlinks, it may have invested in content marketing that has been written to a good standard, the business may have invested in onsite and offsite seo.

So this means that your business will have to have stronger SEO if it is to overtake this business.

This means that often many seo including ours set the price of our services depending on how strong your competitors are, and therefore how much SEO work is needed.

 

Yes, but why is my SEO company asking our business to pay monthly?

Most seo companies that offer to implement organic seo do so on a monthly basis, the reason is that often your competitors will never stop striving to reach the top. So this means the businesses that are already at the top, they will be working on retaining that position, and also the businesses that are below your business, they will often be looking to improve their seo so that they can overtake your business.

With Googlebot looking for improvements that have been made to a website, and then telling the algorithm whether these were SEO improvements or not on a regular basis, all businesses are therefore competing for the top spots.

This means that once your business reaches the top it isn’t guaranteed to stay there for any length of time, as when the rankings change again, which could be in matter of hours, a new business, that has stronger seo may take the top spot, or be stronger than your business.

 

Okay so your saying we need to pay for SEO forever?

Well, as long as your business want to maintain or improve where it ranks, often businesses pay per month to improve the businesses seo.

 

What does Google’s Sandbox period mean?

Some seo agencies, us included believe that there is built into the algorithm something called the Sandbox period, which basically means that it can take longer to improve where a new website ranks.

So, this basically means, say you are a start-up business, and you launch a brand-new website for your business, well, we believe it will normally will take that business longer to improve where it ranks.

That’s compared to say a business’s website that has been live for a while, yet hasn’t had any SEO implemented to it.

Okay, so your saying its easier to optimise a company’s website that has been live for longer?

Yes, we believe and so do many other seo that a website that has been live for longer is easier to optimise.

Can our business help?

Where so many seo agencies claim that they can get your business to the top of Google in no time at all, we are altogether more honest.

Plus, we only use white hat seo methods, so if you would like us to offer you a quote, then why not give us a ring?

How do you build backlinks?

Introduction

Are you fed-up with your SEO company droning on about backlinks? Well to be fair most seo companies keep telling their clients that they need more backlinks for a good reason.

That reason is that backlinks are really important to the SEO process, the reason that is so is there’s thought to be over 200 signals that Google calculates in order to work out how important a website is.

And that’s right you guessed it! Backlinks are thought to be one of the more important signals, so this is why us SEO agencies spend so long building backlinks.

 

Okay, well I don’t know what backlinks are!

Well simply put backlinks can be internal backlinks, or they can be external.

Internal backlinks are used to help someone navigate your company’s website that bit easier. So, lets say for example you have an interior design blog, and you mention the term “farmhouse kitchen”- well you may think I have written about that before, in which case you could link to that page, that’s an example of an internal backlink.

Then there’s external backlinks, and from an SEO perspective these are the important ones, that’s because if the links you are building are high-quality, well you could be sending a lot of link juice to your website, and that’s right, that is really good for your business’s SEO.

So now you know a thing or two about backlinks, lets look at why they are so blooming important!

 

Why are backlinks so important?

Backlinks are important because they can give an idea of how important your website is.

Let’s provide you with an example, let’s say there are two websites, and both businesses specialise in employment law.

Now website 1 only has a few links, these are from local business directory websites, so from an seo perspective these links are not worth much.

Then there’s business number 2, this business has links from some really important websites, for example there are employment law news websites, these are respected by solicitors as a great place to get news on the employment law profession.

So which website do you think Google will deem as being more important?

That’s right! Business 2, as it has loads of good quality backlinks leading to it!

 

Okay, so what does link juice mean?

Think of link juice in the same way you would an electrical current, the more link juice the more power.

But here’s the thing, you don’t want link juice to come from low quality websites, for example a blog that asks for money in exchange for a backlink.

No, you want links from high quality websites, plus the websites must be relevant to what you do.

So for example, let’s say you are a dentist, and you run a dental practice, well you don’t want to be getting a backlink from a rugby club, you want backlinks that are to do with dentistry.

 

Does my business require “do-follow” or “no-follow” backlinks?

Both really. You may here some digital marketing agencies banging on about that you only need do-follow backlinks, but this isn’t true.

For those that do not know, do-follow links pass link juice, and no-follow backlinks do not. With that said most seo including us believe that for the backlink profile to look natural, well you need no-follow and you also need some do follow backlinks as well.

Now we know what your thinking, your thinking why do my backlinks need to look natural?

Well, here’s the thing, if you have 100 do-follow backlinks, and no no-follow, well it may look like you have bought the links, which is not good, as our seo agency recommends that you do not purchase backlinks.

So you want some do-follow and some no-follow backlinks.

 

Okay, so the more backlinks the better?

No. The more elaborate answer to that is this, you most definitely don’t want more backlinks if it comes at the cost of quality.

You only want quality backlinks.

 

What was the Google Penguin update all about?

If backlinks were built incorrectly, i.e low quality backlinks were built, well the website could incur a penalty.

For example, some businesses thought that they could fool Google into thinking their website was better than it was, that’s by purchasing backlinks, yet if the backlinks were low quality then this means the business will have most likely incurred a penalty.

 

So, sock it to me, what’s the best way to build backlinks?

This is the really important part, so listen up!

We think the best way to build backlinks is not to go looking for websites to contact, and then asking them for links.

We think the best way is to create simply brilliant content marketing. And what do we mean by brilliant content marketing? 

Well, lets say you are a dentist, and you want to promote your teeth straightening service, well we think you should write the best guide that you can explaining how your dental practice straightens teeth.

So for example, you could answer questions that your customers frequently ask, and when we say write, you don’t just have to use plain old text, no, you could use say a YouTube video within the blog post for example.

And here’s the thing, if the work is really good quality, and offers really good advice, well other websites may wish to link to the work.

So for example, a website that offers advice on how to look after your teeth may read your blog post and decide to link to it.

 

Can your SEO company help?

If your business requires help with your organic or local seo then we can help, why not call us today?

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